Social Media Tools is a one-stop shop for all of your social media needs. We have a wide array of mockups, icons, graphics, images and much more for you to download for FREE! With various types for each different social media platform, you are sure to find the perfect fit.
Are you looking for one of the best social media tools? well you are in luck! there are many great free social media tools out there to help you with your business and make life easier.
BuzzSumo
Website: https://buzzsumo.com/
Pricing: Plans start at $79/month
Details:
BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.
Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.
This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.
Google Trends
Website: https://trends.google.com/trends/
Pricing: Free
Details:
Google Trends is a completely free tool that Google created to help anyone search for trending topics online.
Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.
You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.
Buffer Publish
Website: https://buffer.com/
Pricing: Free (paid plans start at $15/month)
Details:
Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.
For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.
In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.
Ann Handley, chief content officer, MarketingProfs
“Instagram is my favorite social network because of its social storytelling simplicity. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. I still haven’t forgiven them for introducing an algorithm. (Chronological was so much more in line with the ethos of the platform.) But I can’t quit you, Insta.”
Joe Pulizzi, founder, Content Marketing Institute
“I use social media as almost a pure response vehicle. And I won’t start any new social media app, platform, or tool until I’m 100% committed to it. My goal with Twitter is to keep in touch and communicate my appreciation to those people that support me. Once I built an audience on those platforms, my goals and execution changed.”
Buffer
Joanna Wiebe, creator, Copyhackers
“Buffer. Three reasons. (1) You can install a browser widget that lets you Buffer any page or image you come across to be sent immediately or later. (2) Its Content Inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) The company is transparent. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”
Hootsuite
Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.
Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.
It will be easier to delegate among replies to fans and followers, eliminating the stress of coordinating answers and potentially neglecting valued fans.
In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed.
Pricing:
- Free: up to 3 social profiles, 30 scheduled messages, and 1 user;
- Professional: $19/month. 10 social profiles, unlimited scheduling, and 1 user;
- Team: $99/month. 20 social profiles, unlimited scheduling and 3 users;
- Enterprise (custom pricing): unlimited.
MeetEdgar
Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you.
Meet Edgar will schedule and automate re-posts of your content for you, helping get your posts in front of a larger percentage of people. The tool works by enabling you to build a library of social media updates organized into a publishing queue.
Posts can be tagged and separated into different categories to ensure that different content types are evenly spread out in your queue.
Pricing:
- Edgar Lite: $19/mo: connect 3 social accounts, unlimited manually scheduled posts, 10 automatically recurring weekly time slots and 4 content categories (first month for free);
- Edgar: $49/mo: connect 25 social accounts, unlimited manually scheduled posts, 1000 automatically recurring weekly time slots, and unlimited content categories (first month for free).
Sprout Social
Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts.
However, there are a couple of unique features that set Sprout Social apart.
In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics.
For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.
You can even turn your messages into action items to create workflows or reminders around your social activity. This way, you can connect the points of conversations that happen online to real business.
Another perk is discovering new people to connect with and systematically remove bad connections, using the discovery tools.
Pricing:
- Standard: $99 per user/mo: manage up to 5 profiles, all-in-one social boxes, social content calendar, review management, asking and social CRM tools, plus other features;
- Professional: $149 per user/mo: 10 social profiles, everything in plus scheduling for optimal send times, custom workflows for multiple approvers and steps, response rate and time analysis reports, plus other features;
- Advanced: $249 per user/mo: everything in professional plus Message Spike Alerts for increased message activity, digital asset, and content library, chatbots with automation tools, plus other features.
Conclusion
The social media landscape is changing every day. To stay visible and competitive you need to be able to adapt your social marketing plan frequently. That’s why we created this top list of the best free social media tools on the web. Each one has been personally used by our team, and represents a unique way to improve your social media marketing efforts.