Social Media Tools have been a staple of marketing strategies for many years. Today, social media is used by companies such as Salesforce, Twitter, Facebook, YouTube, Musically and even the White House for multiple marketing purposes. Social Media tools allow businesses to increase their online presence and market awareness using simple to use applications which help improve company branding.
Social Media Tools is a suite of web applications that provide smart online analytics, e-mail campaigns and PPC Campaigns. It consists of four main integrated components: Quickly create and send e-mail campaigns to prospects and customers with quick drag-and-drop features, Build landing pages with powerful advanced features, Customize your lists in real time to gain an edge over competitors on search engines, Track and analyze key search terms to better plan content for marketing campaigns
Canva
Website: https://www.canva.com/
Pricing: Free (Canva for Work starts at $12.95/month)
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Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
Unsplash
Website: https://unsplash.com/
Pricing: Free
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One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!
Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.
And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.
Animoto
Website: https://animoto.com/
Pricing: Plans start at $5/month
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Animoto is one of our go-to social media tools for quickly creating stunning marketing videos.
Their video maker turns your photos and video clips into professional content in just a few minutes. They describe it as “fast and shockingly simple,” – and we would agree with that.
There are so many benefits to being able to quickly create engaging marketing videos. Video is a content format that we know a lot of people struggle with, but Animoto helps to bridge that gap.
We’ve used it to create quick recaps of recent blog posts for social media, videos promoting a big announcement, and videos around product launches.
Using Animoto, there are plenty of opportunities for you to add value to your audiences’ lives.
BuzzSumo
Neil Patel, entrepreneur and influencer, NeilPatel.com
“With BuzzSumo you can see what is hot in your space on social media and what isn’t. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. The best part about BuzzSumo is it shows who has shared the content so you can reach out to those influencers and ask them to share your content as well.”
Moz’s Fresh Web Explorer
Rand Fishkin, founder, SparkToro
“Next to BuzzSumo – and without sounding biased – my favorite tool is Moz’s Keyword Explorer brand mention feature. It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. The mention authority feature works directly with Moz’s page and domain authority metrics and helps sort through all the noise you normally get with catch-all monitoring tools.”
Tweeps Map
Brian D. Evans, founder, Influencive
“The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use Tweeps Map because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas and make sure that the content is relevant and valuable for those followers.”
Sumo
Jeff Bullas, CEO, JeffBullas.com
“Sumo is a hybrid tool that’s a bit like a Swiss Army knife. It’s helped me thrive and survive in the wilds of the digital world by creating social-sharing buttons – onsite, SMS, Flipboard, and WhatsApp – and tracking my social counts on blog posts. The feature I really love is its Welcome Mat: a pop-up that captures emails. In less than 12 months, it’s collected over 40,000 email subscribers.”
I love @SumoMe’s Welcome Mat pop-up feature that captures emails, says @jeffbullas via @CMIContent.
Agorapulse
Like some other social media tools on this list, AgoraPulse has a robust scheduling tool, which is awesome for a social media guide.
Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram.
You can create filters to tag, flag, hide, or make assignments regarding content and followers.
This can be useful to segment (by customers vs. non-customers, for example), and make it easier to find existing conversations so you can build real relationships.
The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.
Pricing:
- Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling;
- Large: $159/month: 4 users, 25 social profiles, plus other advanced features;
- X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features;
- Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.
Buffer
Buffer is a simple and effective tool for sharing content through Facebook, Twitter, and LinkedIn.
It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence.
With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers many extensions through Chrome, Firefox, and Safari that make sharing what you find on the web much easier.
Buffer also includes an image editor that allows users to created perfect sizes and formats for each social platform.
Pricing:
- Pro: $15/mo: 8 social accounts, 100 scheduled posts and 1 user (free 14-day trial);
- Premium: $65/mo: 8 social accounts, 2.000 scheduled posts and 2 users (free 14-day trial);
- Business: $99/mo: 25 social accounts, 2.000 scheduled posts, and 6 users (free 14-day trial).
Conclusion
Social media tools have become a necessary part of life today. Whether you’re trying to make connections with people, or Just trying to reach the country’s best view holders; social media tools are at your fingertips. While some go in for the casual, less involved route, look no further than our social media tools to help you get your message in front of national sports, breaking announcements and more!