Social Media tools for hospitality industry is an all-inclusive resource that offers the top hotel social media campaigns conducted in 2018, statistics and benchmarks on how properties can use social media to communicate with potential guests, advertising best practices, how hospitality company can use Facebook, Twitter and Instagram to engage their users and much more.
Social Media Tools For Hospitality Industry is the up-to-the-minute guide that gifts you the essential information taken from years of experience working in the hospitality industry. It delivers step by step tutorials and inspiring case studies that show you how you can use social media and digital marketing to grow revenue for your hotel, motel, hostel, inn, or resort.
MediaConnect360
Designed specifically for the hospitality industry, Milestone Internet’s “MediaConnect360” platform is a streamlined management tool that suggests marketing ideas and helps organize content through an integrated dashboard. Knowing that devising new marketing ideas can be tricky, the tool identifies local events and activities that might be worth promoting to engage guests. The Milestone team can also supply ongoing marketing tasks to complement a hotel’s own activity, all of which gets added to a centralized marketing calendar to help manage the workflow across departments. Analytics and scheduling tools also come included.
Pricing: Free trial to start, connect with Milestone to discuss pricing.
Hootsuite
In the world of social media management tools, Hootsuite is one of the biggest names out there. One of its big strengths is the way it allows content to be promoted across multiple social networks including Twitter, Facebook, LinkedIn and even Instagram (through Hootsuite’s mobile app). Workflows can be split between teams and you can assign team leaders to make sure every message has brand approval before being sent. Alongside analytics and reporting, Hootsuite features a social media listening tool that lets you stay on top of what customers are talking about, which is a great way to devise the kind of content likely to gain high levels of engagement. Messages can also be created in advance then auto-scheduled to go out when they’ll gain maximum visibility and interaction. This is a good option for independent properties or small hotel groups.
Pricing: The basic version is free. Pro pricing starts at $9 per month with enterprise pricing available for those after the full range of features.
Buffer
Simple and intuitive to use, one of Buffer’s standout features is an advanced scheduling tool that lets you queue up content to post at specific times or randomly throughout the day—an especially useful feature if you want your social feed to feel more natural. As well as being able to tackle a batch of content all in one go, you can create customized posts for individual social media accounts, helping to target different audiences with tailored messages. Buffer also has an easy-to-use analytics feature, while its free image creation tool, Pablo, is a useful addition to enhance the visual design of your posts. This is also an affordable option for individual hotels and small hotel groups.
Pricing: Individual plans are free or $10 per month for enhanced features. Three different paid plans start from $99, $199 and $399 per month respectively.
CoSchedule
I was looking for an ‘all-in-one’ dashboard tool that easily allowed to automate my daily Social Media Tasks and use my time on more important things. Even as a Social Media Consultant I don’t have time to spend all day on Social Media.
CoSchedule integrates with my blog, and with their app, I can also access it from my Smartphone.
By linking all your Hotels Social Network platforms and managing them from CoSchedule, you’re able to plan, promote, and execute your entire strategy from a single tool.
Cyfe
I don’t know about you, but I am a visual person. And Cyfe provides me with all the Dashboards I need;
- Startup dashboard
- Social Media Dashboard
- Marketing Dashboard
- Client Dashboard
- Web Analytics Dashboard
- Finance Dashboard
- Sales Dashboard
- Project Management Dashboard
- IT Dashboard
I can monitor everything I need from Cyfe, and it also provides options to generate real-time reports.
Google Analytics
Google Analytics is a must-have tool to assist your Hotel in improving the customer experience.
Analyze data from all your Hotels reference points in one place, for a deeper understanding of the customer experience.
Google Alerts
Google Alerts is a great tool that will notify you of relevant keywords of your choice.
Bing Web Analytics
I am a big fan of Bing Web Analytics. Great tool for customer and event tracking. It also provides great performance reports for measuring campaign effectiveness.
Bing Webmaster tools also provide additional information about traffic coming to your Hotels website.
One of my absolute favorite functions with Bing is the ability to curate content that is relevant to my market segments.
Social Mention:
Social Mention is a free social media monitoring tool that resembles a search engine.
All you have to do is type your hotel’s name in the search field. Then, it shows you what people are saying about you on 100+ websites. These include sites like Twitter, Facebook, Google, YouTube, WordPress and more. It will find the most popular hashtags, users and keywords associated with your hotel too. You can find out what people love to talk about when it comes to your hotel- and maybe what they don’t love so much!
Social Mention will also tell you how passionate people are about your hotel. This means how likely to mention you again, how often they mention you, the sentiment (which can be positive, negative or neutral) and their social reach.
Mention:
Mention is a social media monitoring tool that lets you select keywords and set up live alerts for them so that you are informed as soon as they appear. It does what Google Alerts does, but on a colossal scale. It can monitor billions of sources in more than 40 languages.
You can connect your social media accounts to it so that you can reply immediately through Mention’s dashboard. You can also connect your Buffer account and Buffer your replies. Mention displays an influencer score next to the user, which helps you build stronger relationships with people that matter in their fields.
There is a free plan which is great for people who want try out the tool. Paid plans start at $29 and go all the way up to $799.
Curalate:
Curalate focuses on what most social media monitoring tools lack: image tracking. It reads more than 200 million images daily and tells you what people are communicating about your brand through pictures on various social media. Curalate shows you the most popular images your hotel’s audience enjoys engaging with. It also displays the language and keywords they use while sharing images of your products.
It can also be used to track detailed analytics on Pinterest, Instagram, Facebook and Tumblr. Pricing information is shared only after contact.
Conclusion
As social media continues to be a big part of hotel and travel marketing, you need to stay up-to-date on the latest trends. In this report, learn about the most popular social channels for hotels and how to use them effectively, including best practices that yielded the greatest results for some of the brightest minds in the industry.