Want to get better at social media? Use these free social media management tools to make managing your nonprofit’s presence on Facebook and Twitter easier. This is a list of the best social media apps for nonprofits that are free. If you are looking for a free social media strategy, here are some resources for you. If you are looking to gain more followers on your nonprofit, check out this list of 15+ great nonprofit apps .
Social Media is an incredible opportunity for nonprofits, but many struggle with the tools they need to find success. Whether you’re managing a large nonprofit organization or a grassroots campaign, this guide will walk you through the best social media management tools, social media strategy and tips, and how to integrate all the pieces to create effective campaigns.
Hootsuite
Hootsuite is one of the most popular and widely-used social media management tools, due to its ease of use, accessible pricing, and variety of features.
Key Features: Hootsuite allows you to manage your presence from all major social networks like Facebook, Instagram, Twitter, LinkedIn, and YouTube from one dashboard. They also offer integrations with several other platforms. Hootsuite allows you to schedule up to 350 social media posts at once. You can also schedule Instagram posts, including regrams.
My favorite feature is the ability to add the Hootsuite button into your browser, so you can schedule a tweet, Facebook post, or LinkedIn post with one click.
Pricing: Free for one individual user and 3 social profiles. Other paid plans available if you need to add more team members or profiles. Hootsuite offers 50% off on all of their plans for nonprofits.
Buffer
Buffer is my favorite social media scheduling tool, mostly because I love their fun and friendly brand voice, and their blog is the best in the business.
Key Features: Similar to Hootsuite, you can schedule posts on all the major social media networks, access analytics and reports, and use the browser extension to quickly and easily add content to your posting queue.
My favorite feature is the ability to schedule retweets that look great and pull in the original photo. If you are like me, you go on Twitter during certain parts of the day, and you don’t want to flood the feed with tons of retweets. Buffer integrates with Twitter when you want to retweet someone, so you can schedule it to be spread throughout the day or week.
Pricing: Free for one individual user per network on the Individual plan. Note that Pinterest is not included in the free plan. Like Hootsuite, paid plans are available if you need to add more team members or profiles. Buffer offers 50% off on all of their plans for nonprofits.
Later
If you are a heavy Instagram user and you want to build your community and engagement on that platform, then Later is for you.
Key Features: The most unique features are the ability to plan and schedule posts in a visual calendar view, which is useful to a visual person like me. You can also preview posts as they will actually appear on the platform. I especially love the Visual instagram Planner, where you can see your entire feed on desktop and mobile, which helps to create a consistent look and feel, as well as plan longer campaigns.
Pricing: Free for one individual user per network on the Individual plan, with a limit of 30 Instagram posts per month. Through the Later for Nonprofits Program, they offer a 50% discount on an annual subscription for our Premium plan to qualified nonprofit organizations.
Sprout Social
If you want to explore your social media analytics, schedule posts across platforms, and monitor engagement, Sprout Social is a great all-in-one social media management tool. The platform allows you to analyze your social media data beyond the built-in analytics offered by Facebook, Twitter, and Instagram. You can also track engagement on keywords and hashtags, identify influencers, build custom dashboards, and more. Sprout integrates with all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Google+), as well as other systems including Bitly and Google Analytics.
Pricing: Sprout Social starts at $99 per month, but they do offer a 30-day free trial period so you can give the platform a test run.
Canva
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
Pricing: While basic Canva is free to use, pricing for access to more features begins at $12.95 per user per month. Canva also offers nonprofit organizations free account subscriptions.
AgoraPulse
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Pricing: Monthly and annual pricing starts at $39, but AgoraPulse offers a free trial and discounts for nonprofits.
StoryLab.ai
Create better Social Media Captions faster.
If you want to succeed on Social Media, you’ll need more and better content at scale. StoryLab.ai is a free tool that helps you generate highly relevant Social Media Captions. Simply describe what you would like to post about and StoryLab.ai’s tool will do the heavy lifting for you.
You’ll have Facebook, Twitter, Instagram Captions in no time.
It’s like having an AI buddy that you can spar with and shoot ideas with a click of a button.
StoryLab.ai’s Social Media Caption generators come with a free trial. No credit card needed.
Conclusion
Is your nonprofit ready to use social media? For most organizations and brands, it’s not just a luxury – in today’s marketing and communications landscape, it’s an essential part of their strategy. But where do you start? How do you manage time-sensitive daily posts, outreach to prospects, and the seemingly endless barrage of open communication coming at you through social channels? Well, worry no more! We’ve selected the best social media management tools for nonprofits – tools that can handle the toughest jobs, budget and staffing constraints, and endless social stream.