We are so glad you stopped by to check out our ultimate list of social media tools for real estate agents. We know that social media is a vital part of being a successful real estate agent, but let’s face it, it can also be confusing, time-consuming and even stressful.
The Social Media Tools for Real Estate Agents Blueprint is an overview of the most popular and effective social media tools for real estate agents. In this guide, you’ll find the top software programs, apps, ebooks and other resources that will help you get the most out of your marketing efforts.
Loomly
Cost: $34 to $332 per month
Most useful for: Social media scheduling, inspiration, and tracking
Social media sites supported: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, TikTok, and Google My Business
Loomly is the top social media management tool for content inspiration, planning, scheduling, and tracking content across multiple platforms. Loomly supports more social media platforms than any other tool or social media scheduler on the market, all for an extremely affordable price, making it one of the best social media tools to generate organic real estate leads without stress or extra hours of work.
On top of automatic scheduling, Loomly gives you ideas for posts based on trending topics, RSS feeds, dates, and social media best practices, which will maximize your reach and your engagement. Plus, you can avoid mistakes by previewing each post before publishing. And with advanced analytics, you’ll gain more clarity on what your audience responds to and be able to grow your following and lead generation with ease.
Tailwind
Cost: Free; paid plans start at $14.99 per month for Instagram Plus or Pinterest Plus; add-ons for $4.99 to $6.17 monthly
Most useful for: Pinterest and Instagram Marketing
Social media sites supported: Pinterest and Instagram
Tailwind is one of the best social media tools for real estate agents who use Pinterest and Instagram. It allows you to schedule posts, create pins, and increase engagement with Tailwind communities, perfect for posting images of your listings. Plus, you can take a deep dive into analytics to track your progress. It also has a handy browser extension that lets you pin web pages to your boards with a single click.
If Instagram and Pinterest are an important part of your traffic and marketing strategy, then Tailwind will be one of your most-used social media management tools.
IFTTT
Cost: Free-forever plan or $3.99 for Pro plan
Most useful for: Integrating apps and tools to work together
Social media sites supported: Facebook, Twitter, Pinterest, Instagram, and more with custom rules
IFTTT (If This, Then That) is one of the most unique and powerful tools for organizing not only your social media marketing but your whole life. IFTTT integrates hundreds of apps to create simple conditional statements, called Applets, that trigger an event when a website, app, or device changes. For example, you can use IFTTT to open the garage when your car enters your driveway, or start brewing your coffee when your Fitbit senses you’re awake (yes, really).
As a social media management tool, you can create rules in IFTTT that help you get more done in less time. You can schedule posts on multiple social media platforms without formatting issues since IFTTT is built on native integrations. You can use this tool to create more regular and automated routines, like posting an Instagram story every time you schedule a showing. Since real estate professionals don’t typically have a regular schedule, you can use this tool to get more results from social media and from your day-to-day habits.
(Source: Pocket-lint)
The Contenders
Back at You
$75+/mo. An affordable place to start, Back At You Media will automate your social media posts and footprints on Facebook, Twitter, and LinkedIn. They post not only local content but also listings from your local real estate market MLS that lead to landing pages where you can capture leads. Back At You Media is a great option for agents who want to keep their social media account looking alive and open for business.
CityBlast
$83.25+/mo. CityBlast does a lot more than just social, though social is their bread and butter (specifically Facebook, Twitter, and LinkedIn). They have additional options that include managing your newsletter, search engine PPC ads, and Facebook ads. Their service starts with a free, custom Facebook cover. Consider CityBlast if you want to someone to not just post to your feeds, but run your paid advertising, too.
Promote
$99.99+/mo. Promote runs your Facebook page, LinkedIn, and Instagram. Promote shares content from their “real estate lifestyle blog”, as well as your listings and open houses. Consider Promote if the Instagram-Facebook synergy is important to you and you want something simple on auto-pilot.
Juicer Social Wall
With so many social media platforms for your viewers to keep track of, it’s in your best interest to use a social wall. A social wall with Juicer allows you to display all of your social media posts on one well-organized feed. Your Twitter, Facebook, and Instagram posts are aggregated on your social wall so visitors can see posts with certain hashtags or accounts.
As agents, you can showcase listings in certain locations or highlight unique services you offer. This is one of the best ways to keep your social media organized, accessible, and relevant.
PosterMyWall
You can create professional jaw-dropping graphics and videos with PosterMyWall. This design tool gives you the ability to make infographics, videos, and templates for creative social media marketing. There are over 145,000 templates to use. And editing tools make it easy for novices to take their social media profiles up a notch.
Pixlr
A high-end photo will ultimately make your real-estate listing look more desirable. 1.8 billion photos are posted per day on social media. So glamorizing your photos will help you stand out from the crowd. Pixlr allows you to revamp a simple photo taken on your phone or camera. You may not need to hire a professional photographer for your listings if you’re willing to learn the basics of this photo editing tool. You can make quick auto edits, add overlays and effects, remove distracting backgrounds, add text, and make plenty of other photo edits with the Pixlr app.
Conclusion
Now more than ever, real estate professionals must get on top of their social media game to stay ahead of the competition. There are many tools available to help real estate agents use social media as part of their personal branding and also build a lead generation machine.