We have listed all the social media tools that people consider very popular, you can choose any tool depending on your requirement. Social Media tools are a great way to connect with your customers and create an online presence for your business.
We know. It can be confusing. Which social media tool should you use? How do you set it up? When a client tells us they want to “do more on their social media,” we ask them to describe what they are doing now. Invariably, they tell us they are using Facebook and Twitter, nothing else. We find it interesting that people who network and build relationships in person don’t think that social media will work for them when they’re online, yet this is the same type of networking that matters most to their business. They only use two of the most powerful social media marketing
Todoist
Website: https://todoist.com/
Pricing: Free (plans start at $3/month)
Details:
The last tool we want to mention today is related to your productivity as someone managing social media: Todoist.
Specifically, within Todoist, I have created a free Social Media Calendar by Buffer that you can use to make sure that your brand and business are posting to important social accounts on a regular basis.
This type of calendar is important because, by consistently posting great content, you’ll be able to grow your audience, increase engagement, and build a community online.
This sample social media calendar is based on real content and scheduling times from Buffer’s own social media accounts.
Facebook Audience Insights
Larry Kim, founder, MobileMonkey
“I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers. For this, I use Facebook Audience Insights because it tells you just about everything you’d want to know: job titles, education level, lifestyle, location, household information, purchasing behavior, and much more.
“By better understanding who your target audience is, you can more accurately create content that they’re likely to engage with.”
Sprout Social
Reilly Roberts, marketing manager, Common Thread Collective
“Every marketer has their own approach and needs from a social media tool. Regardless of the tools’ unique features, the one need we all have in common is tracking the performance of the content we’re sharing. Not only does Sprout Social measure performance indicators like engagement and clicks, most importantly, it offers UTM tracking.
“The ease of Sprout’s UTM Tracker allows my social efforts to be aligned with efforts to optimize and drive traffic, as measured by Google Analytics.”
Kicksta (formerly Kickstagram)
Cammi Pham, partner, ThinkRenegade
“With the new Instagram algorithm change, consistently posting at the right time has become even more important. Kicksta makes it easier to upload, process photos, schedule, and add hashtags to the first comment from desktop. For hashtags, I use 80% fixed and 20% tailored. This gives my team more time to focus on real-time engagement, which is life or death on social.”
TikTok
Shanelle Mullin, experimentation & analysis lead, Shopify
“Historically, marketers have been hesitant to jump on short-form video platforms, despite social media as an industry consistently moving in that direction (see Snapchat, Instagram Stories, Fleets, Reels, Shorts, etc.) Before TikTok, there was Vine, Dubsmash, Musical.ly, Triller, etc. Currently, forecasts predict TikTok will top 1.2B monthly active users (MAU) in 2021, putting it among Facebook, Instagram, Messenger, WhatsApp, YouTube, and WeChat. After TikTok, there will be another platform focused on short-term video.
“Whether it’s running influencer campaigns with TikTok celebrities, using TikTok for Business to run paid ads, or building an organic branded audience, marketers would be wise to have a presence on this platform in 2021 and beyond. It’s not just for Gen Zers who love to dance; the rest of us are just better at hiding our (over)usage. Besides, the short-form video content you create for TikTok can always be distributed across *checks notes* almost every other major social media platform.”
Venngage
Ross Simmonds, digital strategist, RossSimmonds.com
“My favorite tool is Venngage. As someone who really likes experimenting with the potential of visual content and visual communication, having access to an infographics tool that is so easy to use speeds up my visual output. Whether you are creating graphics for social, SlideShare, or a presentation, Venngage is super versatile and intuitive.”
Tailwind
Tailwind tracks activity across Pinterest about your company, products, and competitors.
Pinterest is often overlooked when discussing social media management tools, but depending on your business, it might be the driving force in traffic, branding, and revenue.
In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable.
Pricing:
- Pinterest Plus: $9,99 per account/mo: 1 Pinterest profile, unlimited scheduling, 250 free SmartLoop Posts, 5 free Tailwind Tribes, plus other features;
- Instagram Plus: $9,99 per account/mo: 1 Instagram profile, unlimited scheduling, 1-click hashtag suggestions, smart.bio custom link.
BuzzSumo
BuzzSumo is a tool that gives you social data on top-performing content and influencers based on your search queries.
By entering a topic, domain, or specific keyword, your results will be nothing short of relevant.
Filtering your search by time frame will show you the most shared content over time, which can give you an insight into trends or help with generating ideas for your own content creation!
With this tool, you can view who has shared a specific piece of content and create a list of influencers based on your interest.
The pro plans allow you to closely monitor keywords, domains, or authors by setting up alerts when new content is published.
With great data readily available, this tool is one you’ll want to use frequently to stay on top of the latest buzz in your field.
Pricing:
- Pro: $99/mo: 100 monthly searches, 1 year of data, 3 users, 2 alerts, 10 exports plus other features;
- Plus: $179/mo: 200 monthly searches, 2 year of data, 5 users, 5 alerts, 25 exports plus other features;
- Large: $299/mo: 500 monthly searches, 3 year of data, 10 users, 15 alerts, 100 exports plus other features;
- Enterprise: $499+mo: custom plans.
Conclusion
Social media promotion is essential to the success of any niche business in the digital age. You’d think the easiest way to promote your business would be through tools that allow you to network with friends and family–but promoted posts on social media advertising platforms can get costly. That’s why it’s important to know about a variety of social media marketing tools and how they will help your business succeed.