You don’t have to be a social media pro to take full advantage of these free, easy-to-use social media management tools. We’ve rounded up the best, from all-in-one social media management systems that allow you to schedule and post for multiple channels all at once to free, simple Twitter schedulers for the more conservative campaign manager. Whatever you choose, these free tools will help save you time and get you more engagement.
Here you will find free social media management tools that make it easy to manage your accounts from a single platform, track and report on your metrics in an actionable way, and get the most out of your efforts with only the best tools for monitoring social media in 2021.
IFTTT
Pam Moore, CEO and founder, Marketing Nutz
“I love using If This Then That (IFTTT) to enable native posting of images on Twitter that are originally posted to Instagram. You can set specific criteria by using hashtags or set it to post to Twitter automatically by default. IFTTT also offers a nearly limitless supply of social and cross-platform ‘recipes.’”
Rival IQ
Jay Baer, founder, Convince & Convert
“Rival IQ is a terrific tool to compare your own social media engagement rate and top-performing content versus your competitors’. Insightful and easy to use, it includes automated, custom reporting. One click and BAM – you have a PDF or PowerPoint deck with all the information you need to make better social media decisions. We use it daily.”
Yotpo
Griffin Thall, co-founder, Pura Vida Bracelets
“Instagram has always been Pura Vida’s dominant channel. We’re the No. 1, most-engaged jewelry brand there and that has everything to do with our influencers, micro-influencers, aesthetics, and — above all — our amazing community.
“But if I had to pick one tool, it’d be Yotpo. We have over 319,000 five-star reviews and that kind of social proof drives conversions like nothing else. Still, it’s Yotpo’s social integrations — things like easily sourcing, finding, publishing, sharing, and presenting user-generated content — and doing all that natively that makes it so irreplaceable.”
Oktopost
Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.
Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.
Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.
One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Pricing: custom pricing based on needs/function.
Tweetdeck
An oldie, but a goodie. TweetDeck is a dashboard application that makes managing Twitter a whole lot easier.
The browser-based tool provides a streamlined, simple way to watch and monitor custom segments and lists. It also provides more upfront visibility into mentions, messages, and other Twitter components.
Pricing: Free.
Social Flow
SocialFlow provides one place to manage all paid, owned, and earned social media campaigns.
It’s a smart tool that makes recommendations on which updates (across Twitter, Facebook, and LinkedIn) should be promoted based on engagement stats and other data sets.
It provides advanced targeting for social ads to help drive higher conversions, and it also has its very own ad builder to make creating ads quick and painless.
Pricing: custom pricing based on needs/function.
HubSpot’s Social Inbox Tool
Price: Starts at $800/month, included in the Marketing Hub Professional tier
HubSpot’s Social Inbox tool saves you valuable time while still optimizing your social efforts. Schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads.
HubSpot also integrates all of your marketing with your CRM, so it’s easy to figure out how many leads and customers you’re receiving directly from social media. “HubSpot Marketing Hub … puts the potential of corporate marketing within everyone’s reach,” one customer says.
Kicksta
Price: Starts at $49/month for individual creatives
Kicksta is an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service “likes” around 30,000 photos a month on carefully-targeted accounts. Those users — real people, not spam bots or fake accounts — will begin to follow your account, increasing your brand awareness.
Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. “Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth,” says Ryan Beltran, CEO of watch company Original Grain. “It’s great for social proof too!”
Lightroom
Price: Starts at $9.99/month
Adobe’s Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it’s critical your business’s social media accounts showcase vibrant, on-brand photos.
Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don’t have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.
Canva
Price: Free, or starts at $9.95/month
Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company’s social media accounts. The website has dozens of templates — everything from Facebook banners to Instagram stories to Twitter posts — so if starting from scratch to create social graphics seems intimidating, use a template instead.
One user said, “Canva has been a lifesaver to me and my business. No more hours sitting in front of the computer coming up with graphics for social media post[s] or Pinterest post[s].”
Conclusion
From the largest enterprise to your neighborhood corner store, everyone can use more social media followers. And the best way to grow your online brand? Social Media Management Tools. Increase followers, automate posts and save time with our free and premium tools for Twitter, Facebook and Instagram.