Whether you’re posting to Twitter, monitoring trends on Facebook, or keeping tabs on your LinkedIn connections, there are tons of social media tools for marketing which are available to help you. From managing your Twitter feed to tracking engagement, we’ve compiled the best social media management tools for small business.
Social media tools are essential to the everyday world of business. Companies today spend millions of marketing dollars on these platforms, and keeping up with them can be a chore. Most businesses have so many different social media accounts; monitoring them all can be overwhelming. Here are some great social media tools to help you manage your business.
Facebook Messenger
Sujan Patel, co-founder, Mailshake
“Social media is becoming more personal and customers are actually talking to companies. I’m not talking about comments or high-level conversations. I’m talking about customers ready to make a transaction. That’s why I love Facebook Messenger. Facebook has done a great job empowering business owners to communicate directly with their customers and, with the introduction of bots, Messenger is going to have a big impact in the coming years.”
Shield – LinkedIn Analytics
Johnathan Dane, founder, KlientBoost
“There’s a new social media tool I’m in love with. It helps me and my leadership team see our organic LinkedIn growth in terms of engagement, reach, and followers. Shield helps you see side-by-side comparisons of which posts gave you the best metrics you care about.
But it’s not just that.
We pair this with targeting dream clients we’d like to work with by sending custom connection requests to get them into our LinkedIn sphere of influence (multiple KlientBoost people will send connection requests over time) so we can see impressions from people we truly care about seeing our content.
Over time it feels like we’ve developed this “LinkedIn Mafia,” and I’m unsure if I should be sharing this strategy with you guys.”
Brand24
John Rampton, CEO and co-founder, Due
“I really like Brand24’s dashboard to see every person who mentioned my brand on social media. I can then go and respond individually. This enables my brand to be on top of the good, the bad, and the amazing customers that are sharing feedback. You can even monitor your competition and take advantage of the potential customers out there that need your help.”
Kicksta
Kicksta is a tool for organic growth on Instagram.
Forget automation software that gets robot followers or has nothing to do with your audience. The role of Kicksta is to help build a qualified audience that can engage.
To do this, Kicksta likes about 30,000 Instagram users photos per month, always considering their profile. It’s this filtering that ensures work directed at your brand’s strategy.
By always focusing on real people, Kicksta can provide solid and long-term growth. This consistency is converted into engagement because they are followers of your brand’s profile.
With Kicksta, any strategy that would be done manually can be automated. No robots, no phantom accounts, or users that don’t fit your audience.
Pricing:
- Standard: $49: includes moderate growth speed, video onboarding, and 10 targets;
- Premium: $99: includes maximum growth speed, video onboarding, 40 targets, VIP and live chat e-mail support, advanced retargeting, blacklist.
Later
Later is a social media tool for editorial planning. With it, it is possible to build a strategy for channels such as Instagram, Twitter, Facebook, and Pinterest.
The idea is to create a calendar to automatize publications and actions for a certain time. It is possible to get everything ready, for example, for next week.
With a simple operation, Later allows you to create plans and monitor all the work done previously. Thus, it is possible to choose the hours with the highest range for posts, for example.
Later is a tool focused on the visual arrangement of qualified elements.
This feature makes the operation much easier, bringing more dynamics and faster understanding for marketers.
Pricing:
- Free: 1 profile per social platform and 30 posts each;
- Plus: $7,50/mo includes 1 profile per social platform and 100 posts each;
- Premium: $16/mo includes 2 profiles per social platform and 250 posts each;
- Starter: $24/mo includes 3 profiles per social platform and unlimited posts;
- Brand: $41/mo includes 5 profiles per social platform and unlimited posts.
Nuvi
Nuvi is a tool for tracking impressions on social media. It provides a detailed and easy visualization of the interactions and data generated in these channels.
Chosen among the main social media tools of giants such as Uber and Nissan, Nuvi enables a clearer insight of metrics.
It allows users to translate feelings, intentions, and levels of interactions from the public regarding the content published on social media platforms.
From the perceptions Nuvi brings, marketers can create more accurate campaigns that reach their audience more quickly.
It is also possible to propose more attractive interactions capable of engaging in highly strategic work.
Pricing: custom pricing based on needs/function.
Quuu
Price: Free, or starts at $19/month.
Quuu is a platform that helps its users execute visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia assets for campaigns.
When using Quuu, you can choose from over 500 interest categories, like marketing or real estate, and receive content suggestions based on those choices. You’ll receive a certain amount of content suggestions per day per profile based on your settings, ensuring you’ll always have relevant posts for your audience.
If you’re a HubSpot customer, you can integrate the two platforms. Quuu finds the best content for your social profiles, and HubSpot lets you control those suggestions. You can go to your draft folder via HubSpot and pick which content you want to upload if your Quuu account isn’t automated, which you can change.
Quuu looks for content so you don’t have to. The tool also integrates with Buffer, Hootsuite, and Socialbee.
Conclusion
Is managing your Facebook, Twitter, Google + and LinkedIn presence overwhelming and time consuming? Whether you’re a small business owner who wants to connect with customers, or a marketing professional who needs to report on the effectiveness of social media marketing, Hootsuite can help. With Hootsuite you can: Post messages for your company’s Facebook and LinkedIn profiles, Seamlessly link Facebook pages and Twitter profiles, Schedule social media messages into the future, Measure the results of your efforts by analyzing detailed reports.