We’ve scoured the web to bring you the best free social media management tools. Check out our list of the best free social media management tools that can help you manage your content across channels while staying on budget.
Wondering where to start with your social media management? A number of free tools will make it easy to set up, schedule and post to all your accounts at once. In this collection we bring you our favorite sites for everything from sharing news stories and marketing your product or service to submitting content to the different search engines online.
Kevan Lee, marketing leader, Polly
“Pocket helps me batch all my social media reading. I can find interesting stuff, save it to Pocket, get back to work, then read it all later. Plus, it has some smooth integrations with sharing directly to Twitter and Facebook or sending straight to Buffer. And it has its own recommendations area that might be one of the few remaining unknown areas to build a following and authority, not to mention collect content for curation.”
Post Planner
Diana Adams, owner, Adams Consulting Group, Inc.
“Sophisticated marketers know that engagement is the most important (and hardest) metric to nail, and that’s where Post Planner comes in. It was built for engagement and gives you access to the most viral posts on Facebook and Twitter (regardless of your niche). Plus, it provides a huge list of status ideas. My favorite feature is the recycle button to load up evergreen content so it posts once a week or once a month … or whatever.”
Clubhouse
William Harris, founder, Elumynt
“The thing I love about Clubhouse, which is technically a platform but could also be considered a “tool,” is that I’ve been using it for casual, impromptu, “fireside chats.” No need to make a huge plan, you can start up a room with the right people and the right topic, send out a few invites, and the room can grow pretty quickly. But the content is what I love there. People seem to be willing to “say” more than they would on Twitter or LinkedIn. It’s more off-the-cuff, and you can really hear their passion through prosody — the energy engages you. And the best part is that you don’t have to be a “panelist” when the room starts. Anyone, regardless of their “follower count,” can raise their hand to be on the panel, ask a question, or give an answer, which can really open up doors for people that are just getting started.”
Zapier
Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.
If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.
AdEspresso
Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.
A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.
You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.
Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.
And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.
If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.
Bitly
Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.
Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.
How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.
Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.
Unsplash
Website: https://unsplash.com/
Pricing: Free
Details:
One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!
Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.
And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.
Conclusion
Create, post and share social media posts faster than ever with these free social media management tools. These free web services automate your workflow, streamline your profiles and increase productivity so you can do more with less. Whether you’re a big professional on Facebook, Twitter or LinkedIn or a brand marketer making content for your blog, Tumblr or Instagram feed, these tools save you time, help you work smarter, and help promote your products and services more effectively