We’ve gathered all of the best tools for scheduling and managing your social media presence. With so many social media management tools available, it’s tough to know which one is right for you. We’ve narrowed down the field to the top social media tools to help make your job managing multiple social media accounts even easier.
The correct tools are essential for successful social media management. That’s where we come in. Our suite of social media management tools makes it easy to manage multiple social media accounts from one spot — and we’re not just talking about posting. We automatically post on your behalf, schedule in advance and notify you when someone is talking about you or your company across the social web.
Sked Social (formerly Schedugram)
Although Sked Social is no longer Schedugram due to its recent rebrand, their Instagram scheduling features are definitely ones worth noting.
Sked Social’s content queue allows users to prep photos, captions and hashtags for repeated use. Much like Later, the platform provides a real-time, drag-and-drop preview of your Instagram posts before they go live. This allows for quick and easy changes if you’re not happy with your feed’s aesthetics.
Built-in post templates and a variety of photo editing filters are nice creative touches to help your posts pop, too. The platform itself is highly intuitive for those working with visual content on Instagram.
Post Planner
Looking at the best times to post on social media, there’s a clear expectation for brands to push out a ton of content.
In addition to scheduling posts as normal, Post Planner assists with the process of content curation. Again, you can’t just blast your own content over and over if you want to grow your following.
Post Planner curates posts based on specific hashtags and keywords, assigning star-ratings to pieces based on how relevant they’d be to your audience.
The tool also picks the best times to post based on audience data. The planning section also highlights the different types of content you’re posting (article, video, photo, etc) and how each piece if performing. Like other social media scheduling tools, Post Planner allows users to repeat and recycle top-performing posts, too.
Loomly
Loomly is a powerful social media scheduling and management platform with a clean, intuitive interface. It offers four pricing tiers after a 15-day no credit card trial. They range from a $20/month Base plan for those with 10 or fewer social accounts up to the $228/month Premium Plan, allowing up to 26 users and 60 social accounts.
One useful feature of Loomly is that you can set various calendar workflows. The default setting for teams with more than one collaborator is:
- Draft
- Pending Approval
- Requires Edits
- Approved
- Scheduled
- Published
There is a straightforward process to go through when creating a post. You can either begin a post from scratch or pull in post ideas from RSS feeds that automatically create draft posts from them. You create the base copy of a post before you customize details for whichever social networks you want to use. If you intend to create a paid post for Facebook, you can customize your audience and set a budget for your campaign, all from within Loomly.
Another useful feature of Loomly is its interaction screen, where you can manage comments, messages, and track social handle mentions (through tagging).
NapoleonCat
In the 7+ years that they’ve been in business, NapoleonCat has built an impressive client list that includes brands like the World Wildlife Foundation, Avon, and Allianz. One of their claims to fame is that they can help social media marketing teams to win back up to 70% of their time and energy. Even if this is not the case, just looking and interacting with its beautiful platform will make work feel less of a chore.
All in all, it’s easy to use and set up. One feature that deserves a special mention is that when you set up your social media accounts after signing up, it also gives you the option to keep tabs on your competitors. You just type in the competitor’s social media account name and add it to your watch list. You can also set it up so that each team member gets assigned specific permission. This is useful if you want to control who may create content.
With regards to posting and scheduling specifically, you can use it to schedule and post your content on Facebook, Instagram, Twitter, LinkedIn, and Google My Business simultaneously via a single dashboard. It also generates post previews as you create them which is more useful than it sounds. Then, after your content has been posted, you can use its performance analytics to monitor your reach, engagement, and click-throughs.
While its list of features are pretty much the same as other social media tools, its approach to pricing is different and a lot more flexible. Unlike the majority of tools, NapoleonCat actually lets you select the number of social media profiles and users, making it an ideal tool for smaller teams.
Sprout Social
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
Conclusion
You’ve probably heard about the importance of social media for all businesses, but not everyone has the time to understand how to use it. We’ll make things easy for you with our set of online tools that you can use for managing your presence on social media.