Tools for Social Media Advertising

Tools for social media advertising is the information and resources that you need to succeed at marketing your business on social sites. Here you will learn the top social media tools, apps, software and platforms that are considered among the best in the industry.

We give you FREE tools, templates, and training to help with your social media marketing efforts so you can be successful like the companies we have helped. Here is a list of our favorite social media marketing tools for small business.

Facebook Ads Manager App

Starting off with something simple, but practical and incredibly useful, we have the Facebook ads manager app. You can get it for iOS or Android.

With this tool, you can:

Track ad performance
Edit existing ads
Revise ad budgets and schedules
Receive push notifications
Create ads right from the app (using your Facebook posts and photos, or images from your device)

All this, right from your phone. The best part is that Facebook designed the app for small- to medium-sized businesses, so you don’t have to be a massive corporation with tons of capital to make the most of it.

Photoslurp

We may be a little biased by mentioning ourselves, but we know you’ll love our tool! We can make your Instagram images shoppable with a “Shop this look” button.

Photoslurp allows you to:

Make your customer’s images shoppable with a buy button
Leverage User Generated Content in your social media ads.
Publish customer’s photos to your social media accounts, website, app, and more
present Trustpilot star ratings within Photoslurp visual customer content integrations

You can easily and quickly find the images that your customers are sharing about your Brand, add them to your eCommerce site, and sync those images with your product catalog.

There’s one other tool you’ll find very useful when driving sales from your Instagram account: Shoppable Instagram.

All you have to do is add a clicknshop.it link to your bio and Photoslurp will create a landing page that looks exactly like your Instagram feed, but shoppable. That way, your followers can buy the products in your pictures just by clicking the “Shop This Look” button.

Ad Espresso’s Facebook Ads Compass

Ad Espresso’s Facebook Ads Compass is a free tool that allows you to see the effectiveness of your social media ad campaigns. It’s like a report card for your Facebook ads.

Adspresso Social Media Advertising Campaign Report

This free report answers the questions:

How much are you spending on Facebook ads?
What kind of ROI are you getting (in terms of reach, clicks, etc.)?
Who is clicking on your ads (age, gender, country, placement, etc.)?
What’s making you money and what’s just a waste of time?

Essentially, it makes your Facebook ads analysis really straightforward and easy. It will also show you how you are doing compared to others in your industry, which is a nice feature. And you can’t beat free!

Fun fact: HootSuite recently purchased Ad Espresso, so we’ll be seeing a lot of growth from this tool. Their goal is to combine organic and paid social media growth into one platform.

Influencer Marketing

Let’s face it. In 2017, we all skip through commercials and ads when given the chance. How do you get consumers to view your ad? With influencer marketing, that’s how.

Influencers are social media leaders with a loyal following. The most notable influencers are millennial queens like Selena Gomez, Gigi Hadid, and Kylie Jenner. There are much, much more influencers from musicians to athletes to doctors to podcasters and everything in between.

Influencers connect with their followers by producing organic content which consumers find much more authentic and trustworthy than the typical branded ad.

By finding the right social influencers for your brand, you can get your product directly in front of your target audience with a personal recommendation of someone they admire.

Bit.ly

Use this URL shortening tool to condense your links.

This comes in handy for the visual appeal of statuses and squeezing into the 140 character limit on Twitter posts.

That’s not all. Bit.ly also has a click tracking tool to help you collect valuable data on the content that is or isn’t driving traffic to your website.

YouTube

There’s a reason that 100% of the top 100 brands worldwide have run ads on YouTube in the past year. It works.

Similar to influencer marketing, YouTube ads allow you to target very specific demographics who are loyal followers of their favorite YouTube channels.

You can also catch a ton of customer leads by placing ads on video-driven, rather than channel driven YouTube accounts.

For example, a ton of exposure is gained by placing a makeup ad on a contouring tutorial video. The same goes for a headphones ad on a viral video of a recent musical performance.

YouTubers make a huge chunk of their living from advertisers, so more often than not they’ll be ready and waiting for ad content or sponsored videos.

You can advertise by using pre-video ads, in-video banners, product features within the video content, and more.

Sprout Social

Sprout Social combines different social media management features in one place. It helps you to find and form real connections with people. It helps you to monitor user’s social media posts, schedule content and engage with the targeted audiences.

Features:

Sprout Social has amazing features of monitoring, analytics, scheduling and reporting, all in one place.
It offers faster and smarter communications with easy joining social conversations and builds your community.
It offers 30-day free account.
It has a feature of the unified smart inbox to streamline engagement.

Agora Pulse

Agora Pulse is a simple and effective social media marketing tool. It has all features of scheduling, analytics and you can even run quizzes and promotions on your social media accounts to engage with your audience.