Whether you are new to the Social Media Community Management field, or already have a few years’ experience under your belt, we hope you find something useful here. Curated and categorized by Nasco’s own Social Media Community Manager, these are the tools for Social Media Community Managers that can help you be more productive and efficient in your daily work. Tools for Social Media Community Managers offers tips, advice and vocabulary for beginner and experienced managers alike. We also offer templates for groups to assist in creating effective policies, as well as social media guidelines.
Are you a Social Media Community Manager? Do you want to make your work easier, increase engagement and help create more value for your organization, brand or social mission? You’re in the right place! Let’s discuss how you can get all the tools you need to do those things and anything else you wish, at a discount and all in one place.
Sociality.io – Social Media Engage
On Sociality.io, you can keep all your pages under control with the mobile app. Search through comments and messages across all accounts, and keep track of response time and other performance tracks. While using Sociality.io Social Media Engage, you can shorten your moderation process with the delete, hide and other functions. You have all conversations on one screen, so you won’t miss user messages when you’re tabbing between accounts.
Keyhole – Social Mention
Keyhole Social Mention monitors social mentions of your brand on Instagram, Twitter, Facebook, YouTube and news sites, blogs, and forums. By responding to these mentions, imagine how much increase you can get from revenue and improve your customer service. You don’t just have a nice relationship with your customer / potential customer, you also improve your brand reputation. Keyhole also listens to your competitions and their prospects. You can take some action on it and reach out to new customers. By monitoring social mentions, it allows you to catch up on trending topics. Be aware that Keyhole doesn’t have access to your inbox.
Sprout Social
To kick off our list, we’re going to highlight Sprout’s community management features. Although Sprout Social is a full-service social media management tool that enables teams to manage several aspects of their social strategies–from content scheduling to analytics to social listening and more–our platform also offers social media engagement tools perfect for community management.
Whenever your brand gets a comment, reply or message on any social media platform, you’ll get a notification so that your team can easily take action. Whether it’s a simple response or handling a customer service issue, you can make sure these comments get to the right members of your team using Sprout’s workflow features.
With Sprout, you can publish to social profiles as well as Facebook Groups, to easily reach your wider community from one app. Plus, Sprout’s social listening tool let you discover conversations across the web to clue you in on what your audiences and potential customers are most interested in.
Pricing
Sprout Social offers a 30-day free trial so you can jump into the software and take it for a test drive before deciding to take the plunge. Standard plans start at $89 per user/month (billed annually).
NapoleonCat
NapoleonCat is another great community management tool that makes it easier to handle online conversations surrounding your brand. With a social inbox, it’s quick and painless to manage each of your ongoing conversations, whether concerning a customer service issue or simply engaging with a follower.
This tool also allows you to automate set responses to frequently asked questions, saving your team time that they can instead use to focus on tasks that need more attention such as managing more complex conversations across your brand communities.
Pricing
NapoleonCat offers a free 14-day trial for new users. After that, plans start at $21 per user/month for a basic plan with only 3 social media platforms. Add more features and more social media platforms depending on your needs.
Google Analytics
Using Google Analytics to measure the online traffic for our clients’ websites is absolutely essential to understanding how qualified the traffic we are driving from social is, and dedicating resources according to the levels of ROI each social outlet provides. These in-depth metrics provide valuable information that can help you make the most of your online efforts. You can have a solidified view of the journey your viewers take while on your website, and use the metrics provided to make changes to your marketing techniques as necessary. This tool is one of the most helpful for gathering data to make further improvements in all of your various advertising campaigns.
This app should definitely make it to the home screen of any community manager’s phone or tablet. It’s an excellent tool for collecting the news relevant to not only clients, but also what’s developing in the social realm of their industry. Flipboard curates your chosen news into customized magazines on any topic imaginable, making it the perfect all-in-one-place tool. Pick and choose the stories that you want to follow, and get a tailored look into the industries that matter the most to you. Through Flipboard’s curation and sharing capabilities, it serves as a great resource that can keep you informed and involved in the developments going on in your field.
Tweetdeck
Without Tweetdeck, I’d be lost. It is our go-to tool for monitoring the social conversation surrounding a brand. Tweetdeck, like Hootsuite, allows the user to create multiple tabs for channels, keywords, and news. It helps you manage your online communities by giving you complete control over more than one account. This includes features such as the scheduling of tweets, and real-time streams of emerging news or information surrounding your brand. You can track individual topics or hashtags with ease, and monitor multiple timelines all at once. Its simplicity allows for an easy introduction for new users, while appealing to seasoned professionals through its advanced monitoring capabilities.
Brand24
To find out what your social media audience is saying, you need to keep an eye on everything that’s being said about your brand. And this is particularly tough if your brand is mentioned outside of social media.
With Brand24, you can monitor the Internet in order to find mentions and entries that are relevant to your brand. Once you identify them (by configuring some desired phrases), they will be collected within a single dashboard for you to view and decide whether to interact with them or not.
Regardless of whether the commenters are giving negative feedback or singing your praises, you should still be sure to interact. You never know when you’re going to contact your best client, even if their first impression of your brand left a lot to be desired.
Conclusion
Make your social media community management easier with these seven tools to help you monitor and manage the various channels.