Social Media contests are a great way to reach an audience. There are hundreds of tools out there, but some of the best ones are free and make it easy for companies to come up with something fun for their followers. Below are 5 tools that make it easy to plan an event, track progress, and create a winner.
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Easypromos
Easypromos is one of the best tools you can use for running your contests. The app enables you to create competitions for Facebook, Instagram, Twitter, Pinterest, and YouTube.
You can choose the aim of your campaign – be it to increase followers, improve brand awareness, etc. – and you can run various types of promotional initiatives, including giveaways, games and quizzes. In fact, you get access to 30 different types of promos via Easypromos’ application listings.
You can also ensure your competition forms/details are mobile-friendly, and you have the option to create contests in multiple languages.
After creating your campaign, you can also embed it on your website, blog, or eCommerce page. What’s more, you can even set up automated emails to nurture your leads after they enter your contest.
Plus, you can track campaign performance and qualify your leads and even calculate the ROI for your contests.
SweepWidget
SweepWidget is a powerful online contest app that offers 90+ entry method types on 30+ social media platforms. They make it easy to grow your likes, followers, shares, and user engagement across virtually every major platform. You can run the following types of contests:
- Viral sharing contests/giveaways
- Social media growth contests
- Leaderboard competitions
- Instant coupons/rewards contests
- Milestone campaigns
Build your contests with their easy-to-use drag-and-drop builder. For those of you who value aesthetics, SweepWidget has an advanced design editor and custom CSS builder. Once your contest is ready you can use a free hosted landing on Sweepwidget and/or embed it directly into your blog or website.
SweepWidget has 20+ API integrations with email marketing and marketing automation tools. This includes: Mailchimp, Mailerlite, Aweber, etc. They also have API integrations for Zapier, Google Analytics, Google Tag Manager, Facebook Tracking Pixel, Stripe, and even have a native API.
SweepWidget makes it simple to track and manage all of your entries. You can randomly or manually select winners, disqualify/delete entries, and export all user information to a CSV file. Also, you can view/edit individual user actions from the advanced analytics portal.
SweepWidget has a free plan with unlimited entries. The pro plan offers more features and starts at $29/month. Overall, SweepWidget gives you all of the functionality you’ll ever need at a very affordable price.
Shortstack
If you’re looking for a powerful all-in-one tool for running your social media contests, consider using Shortstack.
You can run everything from Instagram & Twitter hashtag contests, to Facebook giveaways.
Great Lakes hosted a Facebook giveaway using Shortstack and generated over 200,000 entries, which helped them grow their Facebook fans by 200 percent in only three weeks.
Shortstack can also be used with other platforms such as Pinterest.
There are over 90 templates and 30 themes to help you create your giveaway campaign, drag and drop functionality that even the not so tech-savvy can use, and the ability to use custom URLs to suit your branding.
It also comes with detailed analytics, verified voting, and the option to restrict voting, making Shortstack a robust choice for your social contests.
Depending on your goal, you can increase engagement by rewarding your entrants with extra chances to win when they refer a friend. Or, if your goal is to collect leads, you can have your entrants share information such as their email address or what state they live in.
Shortstack also has an action-gate function to help you grow your list by having an entrant do something – like fill out their email address – to receive a discount or entry.
With the ability to promote your campaign across a variety of mediums such as social media, your blog, and email – and across any device – makes Shortstack a flexible and easy way to build your brand and get to know your audience.
Shortstack is an all-in-one tool in the sense that it allows you to create landing pages, and offers a boat-load of features to ensure your campaigns deliver results.
Plans are based on your social media goals. For a free trial, you get access to all the features the business plan has to offer. Paid plans start at $99/month and scale up based on your needs.
Woorise
Woorise seeks to help businesses grow with interactive viral giveaways, contests, landing pages, surveys, and quizzes.
It comes with an extensive list of features that give you everything you need to design your contest and embed it on any website, blog, or Facebook page. What’s more, you can easily collect payments for products, subscriptions, or online donations to generate more revenue and achieve your financial goals.
Key features:
- Unlimited number social media contests
- Drag and drop design, complete with pre-built templates
- Support for multi-page forms
- Automated email notifications, conditional logic, and merge tag functionality
- Separate workspaces for better client and business organization
- Multi-language support, even RTL languages
- Pre-designed interactive calculators or build-your-own option
Pricing: Woorise has a free plan that comes with 500 entries/month and unlimited campaign creation. The premium plans start at about $28/month and come with more entries per month and advanced features like third-party integrations, email notifications, and removal of Woorise branding.
Outgrow
Outgrow gives you the opportunity to engage with your audience on social media using interactive content to stand out from the pack.
The platform is the only one in the list that allows you to use numerical calculators to captivate people’s interests.
For example, if you’re in the health industry, you can use Outgrow to create calculators for counting calories, computing for health risks, and more.
Launching campaigns using other interactive content like giveaways, quizzes, and forms is easy using pre-made templates optimized for conversions.
After participants complete the content, Outgrow can turn their input into dynamic charts and graphs. You also have the option to show the results in real-time so participants can keep track of their progress or display multiple results based on their answers.
Using any of its interactive content, you can generate leads and save them to a list in your email tool of choice.
Pricing:
The plans are grouped into two types: solo creators and teams.
There is a free plan for solo creators for 100 leads per month and four content pieces. The paid plans start at $22/month ($14/month paid annually) for greater limits and more features across the boards.
The plans under Teams are all paid starting at $115/month ($95/month paid annually) for a 7-day free trial period for even greater limits and additional team members.
Woobox
Over four million brands use Woobox, and it’s easy to see why it’s so popular. With Woobox, you can run sweepstakes, photo contests, video contests, polls, and others, across Facebook, Twitter, Instagram, YouTube, and Pinterest.
Woobox also enables you to run other promotions, like giveaways, coupons, and quizzes. When you’re done creating your contest, you can embed it on your website or social media pages.
Additionally, you can also create popups that prompt your website visitors to enter your contests. And if you run a WordPress website, Woobox has a plugin that makes the process easier.
Another useful feature is that you can track your campaign performance while it’s running, enabling you to adjust on the fly and improve your results.
Gleam
Gleam is a simple, streamlined social media contest app that aims to help you grow your email list.
As a four-in-one app, complete with one unified dashboard, Gleam lets you run competitions, instant rewards, social galleries, and email capture forms. Adding to that, Gleam integrates with hundreds of marketing and other third-party apps, making your life a lot easier.
Key features:
- Drag and drop functionality
- User verified actions for higher quality leads and saved time
- Built-in referral and viral sharing options
- One-click entry using social accounts for easy contest participation
- Smart notification emails to all entrants
- Support for over 25 languages from around the world
Pricing: You can buy each Gleam app separately, each with their own price tiers. Or, you can bundle the apps starting from $97/month. If you pay yearly, you’ll get a significant discount. It’s worth noting there is a limited free plan, as well as a 30-day refund should you not launch a campaign within 30 of purchasing a premium plan.
Conclusion
We’ll offer these tools for free to one lucky winner to help your organization use social media for your marketing.