You are a startup, and you’re looking to market your business via social media, right? You got here because you are looking for social media promotion tools. Maybe you’re just starting out or have been crushing it on social media for months, but either way, you’re looking to take things to the next level.
Social media tools are now at our fingertips, literally. But with all the noise it can sometimes be difficult to find what you’re looking for. So if you’re in need to a little help finding the best social media marketing tools, or even small business marketing tools then we’ve got you covered. Below is a list of social media promotion and marketing tools that you may find useful.
Infogr.am
A sweet tool to help you make snazzy looking infographics in a matter of minutes.
While you won’t be able to have ultimate customization, with plenty of graphics to choose from and some great drag-and-drop vector art, it’s a fine place for those who want a simple, high-quality looking infographic.
The free version lets you share your infographic and embed it on your website. To download your infographic, you’ll need the paid version.
Other similar tools include: Piktochart and Easel.ly. Give them a shot too!
HootSuite
One of the big names in social media management, HootSuite is a tried and true champion. Schedule posts across various social networks, set up feed streams to see what’s happening on different networks, and analyze the results.
Inflact
Inflact is a tried-and-tested social media marketing tool, mainly for Instagram promotion. It is an all-in-one toolkit for influencers, brands, and digital marketers.
Using this tool, you can grow your followers, curate content, and analyze your competitors.
Key Features
- Using the Instagram Direct Module, you can set auto-replies based on trigger words, categorize clients by labels, and manage bulk messaging.
- Inflact’s scheduling module enables you to schedule feed posts, images, Carousels, and Stories.
- Their hashtag generator contains over 12 million hashtags that are regularly updated.
- Using their downloading feature, you can save all types of content from Instagram, Facebook, and Twitter videos for re-use.
- Through their Instagram Search option, you can find influencers, competitors, and partners across different niches.
- Profile Analyzer is a free service that lets you get insights about any public account on Instagram, and monitor their activity and top content.
ContentCal
ContentCal is a great team collaboration social media marketing tool that can help you and your team with content creation and publishing. Using it, you can create a visual content calendar and set up approval flows with ease.
Key Features
- Visual content calendar
- Integrations with 2000+ apps
- Approval workflows
- Team collaboration for the content
- Category tags to manage content
- Detailed analytics
- Content hub to store and share content ideas
Pros
- Low cost
- Great for small and large teams
- Dedicated customer support
- Easy to use
Cons
- Doesn’t support publishing on YouTube yet
Difficulty Level
Suitable for everyone
Pricing
- Pro: $17/month
- Company: $47/month
- Premium: Custom pricing
- Enterprise: Custom pricing
Their Pro and Company plan offers a 14-day free trial. You can check out its features for free.
Liinks
Liinks helps creators design and build pages in minutes and it offers more customization options than other link-in-bio tools. It helps ensure that no two pages are the same. It’s great for brands, creatives, and personalities who want full control over the look and feel of their page.
Key Features
- Unlimited basic links
- Profile picture and bio at the top of your page
- Social icons for quick reference
- Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
- Customize the colors, fonts, background, and more to match your brand.
- Add Media embeds (Youtube, Spotify, etc.)
- Connect to Instagram to automatically update your Liinks page with links from your post captions
- Collect emails in Mailchimp with a Mailing List block
- Animate your links to draw attention or schedule them to show and hide at a specific time
Pros
- Easy to use
- Lots of customization options
- Great for individuals and teams
- Low cost
Cons
- Doesn’t support custom domains yet
Difficulty Level
- Suitable for everyone
Pricing
- Basic: Free
- Premium: $3.99 per month
- Team: $14.99 per month
Premium and Team plans offer a 14-day free trial.
SocialOomph
The social media marketing tool comes with a plethora of features that can help businesses automate a number of tasks across social media platforms and even their blog.
Many business owners and marketers leverage this social media marketing tool to boost their productivity, engagement, and to drive the best results.
Top Features:
- SocialOomph helps you to manage your Twitter, Facebook, LinkedIn, and blog activities in one place.
- This tool allows you to automate your posting process. You can schedule blog posts, tweets, Facebook posts, and LinkedIn shares.
- You can enhance your Twitter follower lists via helpful recommendations from SocialOomph. This tool allows you to identify influential Twitter accounts via keyword search.
- Their Personal Suite plan is free.
NapoleonCat
NapoleonCat is a full-service platform to manage all aspects of social media marketing, from publishing to tracking conversations and analyzing the performance of your social media efforts. It allows you to drive pre-sales conversations, answer typical inquiries automatically, and reduce response time on social media.
By automating your campaigns, NapoleonCat allows you to increase efficiency and cost savings by up to 70%. Being an official Facebook Marketing Partner, NapoleonCat can be trusted to offer reliable marketing solutions.
Want to know the best part?
They offer a 14-day free trial, no credit card information is required. Sign up today!
Key Features
- Social Inbox to manage all social media interactions in one place, in real-time.
- Numerous collaboration features to help establish a clear workflow, even when your team works remotely.
- Scheduler to queue and auto-publish content across multiple platforms and profiles.
- Auto-moderation to remove spam from post and ad comments on Facebook and Instagram.
- Advanced analytics module for gathering competitive intelligence.
- Automated social media reporting to keep you in the loop at all times.
- Help Center with stats, articles, and video tutorials for new users.
Pros
- Unified inbox.
- Advanced options for collaboration and community management.
- Proactive customer service via chat, email, and phone.
- Frequent updates.
- 2-week free trial.
- Pay only for social profiles you use.
Cons
- Limited competitor stats.
- Minor delays in synching new accounts.
Difficulty Level: Intermediate
Pros
- Unified inbox.
- Advanced options for collaboration and community management.
- Proactive customer service via chat, email, and phone.
- Frequent updates.
- 2-week free trial.
- Pay only for social profiles you use.
Cons
- Limited competitor stats.
- Minor delays in synching new accounts.
Difficulty Level: Intermediate
Khoros
Khoros is an effective social media marketing tool that helps businesses connect with their customers effectively.
It helps you automate content publishing across multiple social media platforms and monitor conversations about your brand.
And the best part?
You can join these conversations and interact with your potential customers more effectively. This can help you drive engagement.
Key Features
- It helps you manage your campaigns, content, and responses from one place.
- Their online communities can help you interact with your customers better and provide the information they might be looking for when they want it. Overall, this can boost your engagement.
- It also helps brands manage their engagement across their social channels, websites, communities, and mobile apps.
Conclusion:
A large number of tools for social media promotion have emerged since the boom of social networks. Some of these tools seem to be working better than others in the market of social media promotion tools.