If you’re like me, you want to know about the best tools for social media at any given moment. That’s why I was excited to write this article for you. If you’re like me, you also want to keep your job and not be replaced by one of those efficient chatbot things everyone’s talking about. So here’s a list of top social media marketing tools that can help your business grow through effective advertising.
Did you know that there are thousands of tools for social media on the market today? I’ve tested hundreds of tools, and have listed my favorites in this article. Take a look to see if there is anything useful to you.
Quuu
Already got Buffer? To simplify your work even further, i.e., to eliminate the part where you are the one looking for valuable content to share, start using Quuu. This is a social media marketing tool that curates content for you: it takes hand-picked, always relevant content, and adds it to the Buffer queue. This eliminates any trouble of curating and sharing any content other than the stuff you most want to share (i.e., your own blog posts and promotional content).
Price: plans start at $15/mo
MeetEdgar
MeetEdgar is another social media scheduling tool that stands out for one reason: it allows you to recycle old posts. This is more important than it seems: Content, even good and popular content, gets forgotten and left behind. Recycling that old content so it can get views again is low-hanging fruit, and too often a missed opportunity.
With MeetEdgar, you organize posts by category, schedule content by category, and then, every time the tool has gone through your scheduled posts, it will automatically post old content from each category so it can get attention again.
Price: $49/mo
HootSuite
Hootsuite has become one of the prominent social media marketing software and management tools that align all your social media campaigns on a single platform. You can also select the appropriate social media channel or forum to schedule and publish your content with ease. The free social media marketing tool helps your business seamlessly connect with the right set of targeted audiences to amplify your brand reputation.
It becomes much easier to create flawless and engaging content such as social media posts on various platforms. You can also track your social media presence 24×7 and automatically schedule the posts according to the set calendar.
Hootsuite provides automated solutions that help to upscale the impact of paid and organic advertisements. It has a scalable advocacy solution enabling you to expand the social search. The analytical solution allows you to make data-driven decisions. You can even download the Hootsuite mobile application. You can check out the free version of the social media marketing tool and select the appropriate plan based on your specific business needs.
Image source: HootSuite
Essential Features
- You can get access to the real-time audience using HootSuite Insights, and the various online conversations.
- Hootsuite enables you to integrate your social listening software with advanced tools to get instant essential information from the dashboard.
- Hootsuite provides a comprehensive overview of the results of all social media platforms from one place. You can then set the performance standards and analyze areas that need improvement.
- With Hootsuite Impact, you can easily calculate the ROI on your social media marketing investments. You can also find out how the software helps drive more sales, leads, and conversions.
- You can monitor the duration of response time for solving customer queries. Track the overall performance of your team.
- HootSuite allows you to maximize the value of Facebook posts and manage social media advertising all in one place.
- Plan your cost, create rich content, and publish it on different platforms to engage more customers.
- Manage all your incoming messages efficiently and smoothly. Make sure you give timely responses to any questions or comments.
Tailwind
If Pinterest and Instagram are your primary focus for social media marketing, Tailwind is software you must use. This platform will help you a lot around these two platforms and make sure that your accounts grow quickly.
Tailwind is the marketing partner for these two platforms, so they are safer to use. It is simple and easy to get started. You can login to the platform using your Instagram or Pinterest account and start using it.
When you use it for Instagram, Tailwind will quickly create hundreds of copies of your photo in a click with a perfectly optimized design using the Tailwind Create option and help you save a lot of your time. You can fully customize the design that you select to share and you can then find the relevant hashtags right from the Tailwind dashboard and schedule the post.
So, you can schedule the posts for an entire week or month in advance so that you have plenty of time to focus on other important tasks while your Instagram account is regularly active with fresh content.
You can add your brand details, logo to the platform and Tailwind Create will use those elements to create a highly personalized version of the photo you uploaded.
Tailwind for Pinterest
Tailwind is the most popular software when it comes to Pinterest marketing. It has a deep knowledge base when it comes to growing your Pinterest followers and traffic and the right kind of tools to optimize the overall process.
You can create your Pins on this platform and schedule all the posts for the most active timings so that you get the best out of each Pin that you share.
It also gives you comprehensive analytics around your Pinterest activities, share and traffic so that you can plan your Pinterest marketing accordingly.
Socioboard
Socioboard is one of the leading and reliable Free and Open Source Social Media Marketing Software that powers business enterprises with a substantial lead generation on various social media platforms, robust customer support, and automation abilities. It helps entrepreneurs harness social media marketing strategies by using a set of advanced tools.
Socioboard is also involved in developing innovative products for a wide range of social media networks. It also builds desktop applications that have been restrained by different APIs of social platforms. Even the mobile apps provide a unique and compelling user experience with the original network.
This best free and open source social media marketing software provides three distinctive versions, all having various sets of features. One can select the text based on specific business requirements.
Salient Features-
- This free open source social media marketing tool is highly-scalable and customizable.
- It offers swift and simple management of multiple social media platforms.
- One also comes across interactive social discovery and instant feeds.
- The software is integrated with CRM and team collaboration tools.
- It provides modern tools for scheduling and publishing.
- The users even get real-time analytics with different parameters.
- The open source social media marketing software can streamline tasks with intuitive workflow management.
- Client management becomes much more comfortable and flexible.
- Socioboard helps to automate social media company profiles.
- It is extensible in the plugin format.
- This free social media marketing tool is available both on Android and iOS platforms.
Conclusion:
Social media tools that can make your work a lot easier and faster are hard to come by. When you’re working on social media marketing strategies or initiatives, you need to make sure your efforts are efficient and effective. The key to effectively operating in the social space is knowing how to use social media tools that can save time on certain tasks.