What Is Social Media Toolkit

So you want to learn about what is social media toolkit? Maybe you’re wondering what kinda benefits are involved with using social media toolkit. Any of these these questions sound familiar? Well don’t worry because overall, social media is a very useful platform. Let me tell you why and how.

If you’re looking for a comprehensive list of social media toolkits then this article is for you. I have tried to include every toolkit possible so that no matter which network you are on, you can find the right toolkit to fit your needs.

A social media toolkit is the ‘how to’ guide for your social media strategy. It lets you know exactly what your social media strategy should involve. Starting with a social media marketing plan is key to getting organised and setting out your strategy.

However, a social media toolkit can also be a guide on how & what to post on social media when you’re sharing a campaign with other individuals or businesses.

Both types of toolkit are important because they provide a code of best practice for using your social media effectively. However, they can also serve a more specific purpose, such as to build hype around a certain event, (like our Growth Director Andy is doing at Cambridge Social Media Day).

A social media toolkit is the ‘how to’ guide for your social media strategy. It lets you know exactly what your social media strategy should involve. Starting with a social media marketing plan is key to getting organised and setting out your strategy.

However, a social media toolkit can also be a guide on how & what to post on social media when you’re sharing a campaign with other individuals or businesses.

Both types of toolkit are important because they provide a code of best practice for using your social media effectively. However, they can also serve a more specific purpose, such as to build hype around a certain event, (like our Growth Director Andy is doing at Cambridge Social Media Day).

Click’s Social Media Toolkit

Who the toolkit is for

This toolkit is for B2B social media marketers. It can be used by any business but is best suited to small-to-medium-sized businesses. However, as one of the better toolkits out there, anyone could benefit from dipping into it to see how they structure their social work.

Key features of the toolkit

The Click social media toolkit has a huge range of tools to make it easier for you to put your social media marketing strategy into practice.

Compared to other available toolkits, it’s pretty comprehensive.

The resource ‘Social Media Advertising – What are the Options?’ explains the best options for paid advertising across the main social platforms. These help you spend wisely and get the most for your money.

The toolkit includes a checklist to prepare your social accounts, and a social media cheat sheet to help make those key shortcuts where you could be saving time.

There is also a free customizable social media content planner. You can download your own, then adapt it to suit your social media objectives.

SEMRush Social Media Toolkit

Who the toolkit is for

This toolkit is for B2B social media marketers. Although B2C marketers won’t find everything relevant, they will find some useful tips and tricks they can apply to their own practice.

Key features of the toolkit

The SEMRush Social Media Toolkit describes itself as having only two ‘tools’: the Social Media Poster as well as the Social Media Tracker.

semrush social media toolkit

However, this doesn’t do justice to the range of resources available within the Poster and Planner. They’re both comprehensive and can help you make your own social plan or social media planning tools.

Where to start with the toolkit

It makes sense to start by reading about why the Poster and the Tracker are the central tools of the toolkit. From there, you can launch your own project, and begin using the tools for yourself.

The Open University Social Media Toolkit

Who the toolkit is for

This toolkit is designed for staff of UK virtual learning platform The Open University, who use social media both professionally and personally.

It’s a simple, effective toolkit for a large organization, so if you’re looking for something similar for your own, take notes.

Key features of the toolkit

The social media toolkit contains detailed guidelines for your company’s social medai use. You can see that there are three different sets of guidelines for each department of the Open University:

open university official social media accounts

The toolkit also has some stellar advice on creating video and audio for social media:

open university video and audio production
open university creating images and graphics

Where to start with the toolkit

Take a look at the Guidance by Social Network page to get a good feel for where to start. This section breaks down its advice by social channel.

From setting up the channels through to posting content, there’s everything an employee needs to know about posting. If you’re new to using and planning social media, this is exactly the footing you need.

open university guidance by social network

Smart Insights Social Media Toolkit

Who the toolkit is for

This toolkit is for both B2B & B2C social media marketers.

Key features of the toolkit

Digital marketing community Smart Insights has designed a social media toolkit that draws on multiple resources from across the web – a bit like this article!

This makes it a great resource for understanding everything that goes into creating a great social media toolkit.

For example, the toolkit points you in the direction of using analytics natively within each social platform, such as Twitter analytics below.

smart insights twitter analytics

For planning, Smart Insights points you to influencer marketing platform Buzzsumo, as well as other social media and content platforms. This allows you to do the research on which platform is best suited to your organization’s needs.

smarter insights buzzumo

Where to start with the toolkit

This toolkit is somewhat limited because it primarily links out to other resources. So there’s no real clues here about how to bring your own toolkit together, however, there is a heck of a lot of resources that are going to help you get there.

Sprout Social

Who the toolkit is for

Sprout Social is a social media planning and publishing tool for B2B and B2C marketers. It’s a powerful platform that’s best for businesses that would benefit from advanced features, but the toolkit is better suited to social media marketers that are just getting started.

Key features of the toolkit

Sprout offers several different resources that make up its toolkit, and it puts these tools in order of use. This prescriptive approach works really well. There’s no ambiguity about what to do next.

The first part of the toolkit is a checklist for getting started. This includes:

  1. Pick your social channels
  2. Complete your profiles
  3. Follow other businesses, brands, and prospects
  4. Keep an eye on your mentions
  5. Define your content strategy
  6. Assemble your content calendar
  7. Engage with others
  8. Find your brand voice
  9. Promote your social channels
  10. Monitor your social presence
checklist for getting started on social media

Next, you’ll have to use a second resource is a Google Sheet for performing a social media audit. By making a copy, you’ll have access to the template.

social media audit template excel screenshot

Once you’ve completed your social media audit template, you’ll set your SMART goals. These are defined as goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.

They’ve put a great infographic together to demonstrate how this works.

Conclusion:

Social Media Toolkit is arguably the best social media management toolkit out there. It has many features that make running your social media easier, or at least let you focus on your social media marketing tasks with ease. Finding the right social media tool is no easy task. The sheer quantity of different types of social media tools can be mind-boggling. Once you start your research looking at all of the different options, you’re probably going to become overwhelmed.

Leave a Comment