Base CRM software is a CRM solution with built-in sales tools, designed to help you get more out of your customer relationship management efforts. It gives you a single online destination for all the information about your customer relationships and makes it easy for you and your team to find any bit of customer, lead, or opportunity information.
Our CRM software focuses on Customer Relationship Management (CRM). It can also be a sales and marketing application. Our CRM software allows each customer to have their own page that they can update at will. We also provide our own configuration, installation, training and support..
Act! (Good marketing CRM for ease of use)
Act! is the kind of customer relationship management tool for marketing and salespeople who are not that into software. That’s saying simplicity is a strong point.
Pros:
The CRM data works together with marketing automation tools to craft targeted campaigns. You can craft pro-looking emails and plan an email customer journey. It helps you see your biggest opportunities or most valued customers. The mobile apps from the Apple Store and Google Play are very intuitive.
Cons:
While there is an affordable basic CRM and emarketing package, most of the better features require you to get the more premium version, though it’s also not too pricey.
Pricing:
- Essentials plan is $15
- Standard plan is $30
- Expert plan is $45
OnePageCRM
OnePageCRM advertises itself as a sales CRM for startups and small businesses. But aside from just guiding the customer journey through the sales process, it offers many marketing features.
Pros:
You can use a slew of email CRM features including a nice list of templates. There are marketing automation software tools that auto generate leads from clicks to hand them over to salespeople. They also have mobile apps for iOS and Google.
Cons:
While this is great for small businesses and startups, it may seem limited if you are on a fast growth track.
Pricing:
- Professional plan is $9.95
- Business plan is $19.95
Zoho
When it comes to business management solutions, Zoho is a name that needs no introduction. The company’s portfolio includes everything from accounting tools to collaborative apps. If you don’t want the hassles of a self-hosted CRM solution, Zoho CRM is just what you need.
A multichannel online CRM, Zoho aggregates customer data from a variety of sources, including e-mail, live chat, calls, and social media. Its SalesSignals feature provides real-time analytics and notifications for every customer. You can assign individual targets to each of your team members, and monitor their progress from a central dashboard.
Zoho CRM offers features to build and automate sales processes, and it even lets you create distinct portals for your customers. The REST API and its libraries make it possible to develop custom solutions and integrations.
Then there’s Zoho Marketplace, which includes hundreds of extensions that can be added to the CRM dashboard to further increase its functionality.
HubSpot
Just because your business can handle only a few customers right now, doesn’t mean it’s going to always stay that way. Growth is the ultimate goal of any business, so you need a CRM solution that is scalable enough to easily manage an increased influx of customer interactions. If that’s what you’re looking for, HubSpot is the answer.
HubSpot offers an always updated view of your company’s sales funnel through a visual dashboard. Here, you can manage scheduled appointments, track performance against set quotas, and more. The CRM automatically logs all customer interactions (e-mail, calls, and social media), and the same can be synced to Gmail or Outlook easily.
Thanks to its timeline view, HubSpot makes it easy to follow up on all the interactions with any lead. You can send personalized e-mail sets on schedule and get actionable insights about them. The marketing hub includes numerous tools that let you manage optimized landing pages, create e-mail templates, and measure SEO-based ROI.
As you’d expect, HubSpot works seamlessly with third-party services like G-Suite and Office 365.
SugarCRM
SugarCRM is one of the most powerful CRM solutions on the market. However, it is an advanced platform meant for more experienced users. Therefore, while extremely capable, it comes with a difficult learning curve that might leave inexperienced users wishing for a simpler solution.
That being said, if you can familiarize yourself with SugarCRM, the powerful marketing tools it offers can prove very rewarding. SugarCRM includes a built-in Campaign Wizard which can track every customer interaction across text (SMS), e-mail, and even in-person.
Combine this with SugarCRM’s Smart Reporting Engine which can automatically sort your customers into targeted lists for personalized promotions and you have a massively effective suite of marketing automation tools contained within a CRM interface.
- Pricing: $40 per user per month for Professional, $65 per user per month for Enterprise, $150 per user per month for Ultimate. Free trial available.
- Best for: Businesses with an advanced marketing team capable of getting the most from SugarCRM’s complex feature set.
Agile CRM
Agile CRM includes marketing automation tools that let you segment your audience based on behavior and automatically respond to website visitor behavior like clicking web links, filling out forms, and other common actions.
It also includes the ability to quickly design, deploy, and track social campaigns across multiple platforms such as Twitter and Facebook.
Other nifty bits of automation include automated email personalization based on contact data, automated A/B testing for your email campaigns, and in-depth tracking and analytics reporting for all relevant customer behaviors.
- Pricing: Free for up to ten users (some restrictions,) $9.99 per user per month for Starter, $39.99 per user per month for Regular, $64.99 per user per month for Enterprise (annual pricing).
- Best for: Sales teams looking for a CRM solution with advanced features and a simple interface.
Conclusion
Based on ten years of research, salesforce.com’s sales and customer service software is an enterprise-class application that helps businesses of all sizes automate and link customer interactions across desktop, mobile, social, email and voice channels. Contact information about sales contacts, opportunities, account teams and more populate throughout the app for quick access. Sales reps have intelligent tools to stay in touch with customers including scheduled meetings, email and social reminders and the ability to view whether customers have seen their messages — all designed to help support cross-channel engagement to deliver consistent brand messaging across multiple channels.