Best Tools for Content Creation

Content creation is important for almost every business. There are lots of tools and apps out there offering useful features to help you create content. Whether you need to create blog content, social media posts, or marketing collateral – there are plenty of options. To make things easier, we’ve put together a list of the top content creation tools in each category.

In this post, I will show you the best tools for content creation.

BuzzSumo

BuzzSumo simplifies the entire content research process by pulling in popular posts based on keywords.

These results can then be sorted according to their reach in social networks, such as Facebook, Twitter, and Pinterest.

This allows you to scrape the web for content ideas that pique your target audience’s interest.

Buzzsumo content tools

You can also use custom filters to further refine your search.ADVERTISEMENTCONTINUE READING BELOW

For example, you can look specifically for “how-to” posts, narrow your search down to a specific country, exclude a certain domain, and much more.

Ubersuggest

While intended as a tool for keyword research, Ubersuggest can also help you find content ideas that will get your audience’s attention.

It works by expanding the seed keyword using suggestions from Google Suggest and Google Ads Keyword Planner.

Ubersuggest keyword suggestions

In some cases, Ubersuggest results include keyword ideas that can be used as content titles right off the bat. These are usually “long-tail” keywords that include three or more terms.

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To prioritize them in your search, click the small down arrow next to the “Keyword” column.

With Ubersuggest, you have a near-endless supply of search-worthy content ideas.

LeadFWD

Leadfwd is a website where you can turn an unknown visitor into a potential lead.

That means if a seemingly anonymous visitor ventures to your site, you may be able to capture their information, follow up, and turn them into a paying customer.

This is a highly valuable tool, particularly for marketers. Lead generation is one of the most important tasks for any digital marketing company.

LeadFWD analytics, a content marketing tool to try out.

While the name might suggest that it is not a tool that helps your content creation, the opposite is true.

Canva

Image Source: Canva

Canva is perhaps the most well-known content creation tool among digital marketers, content creators, and bloggers alike.

It offers plenty of content templates for various social media channels such as Facebook, Instagram, YouTube, and LinkedIn. If you’re looking to diversify your blog content, it even offers blog cover templates for you to use.

What’s more, it allows users to create slideshows, PowerPoint presentations, videos, posters, and cards for all sorts of occasions. Alternatively, you can customize your dimensions if necessary.

 Pablo

Image Source: Pablo

Pablo is a content design tool by Buffer, a social media scheduling platform. That being said, Pablo is a great tool for creating attractive social media images.

It offers 25 different fonts and over 600 beautiful stock images to choose from while allowing for plenty of customization.  

 PiktoChart

Image Source: PiktoChart

If you’re looking to create eye-catching, high-quality infographics or presentations, give PiktoChart a try. PiktoChart is a web-based content creation tool that doesn’t require users to have extensive design experience.

Adobe Spark

Image Source: Adobe Spark

Adobe Spark, designed by Adobe Systems, is an all-in-one graphic design suite that allows digital marketers to design social posts, web pages, and videos.

BeFunky

Image Source: BeFunky

BeFunky is another easy-to-use content creation tool praised by many digital marketers.

It offers features such as batch photo editing, collage creation, background removal, and more. It also offers templates for various purposes such as events, blogs, and social media marketing.

If you’d like to double-check for minor details on your image, BeFunky provides a scroll bar that you can drag and adjust the size of your design for more meticulous examination before publishing it officially.

It also lets you edit screenshots directly while using the tool.

 Zoom

What it is: Zoom is an enterprise communications platform with an easy interface. The cloud-based system allows users to connect by video and audio conferencing, as well as webinars and cross-platform messaging and file sharing.

Why you need it: Zoom helps the rising remote workforce connect and share ideas and assets on the content creation process. You and your team can easily share files or and record meetings or webinars to turn into content for your audience. 

Loom

What it is: Loom is part of the content creation tools must-haves that can capture your computer desktop or single tabs, while simultaneously recording you and your microphone. 

Why you need it: Loom can easily create a video screen share of your work to send to a colleague to help clarify information about your project. Or you can use it to create tutorials and other information for your audience as a valuable piece of content.

Airtable

What it is: The cloud-based Airtable helps you navigate and collaborate on projects through features of a database with a spreadsheet interface. Users can set-up Airtable as a grid, calendar, Kanban board, gallery, or form to customize their project organization.

Why you need it: In addition to helping your team stay organized, Airtable helps you create forms that can be embedded on your website or your Facebook Page or shared as a link. Collect orders, launch a survey, or gather more information from your customers to use Airtable as one of your content creation tools.

With the help of free and premium content creation tools, your team can stay organized and produce videos and other content. Keep your audience and team engaged, whether you’re navigating a crisis or improving your remote workforce productivity.

Wibbitz 

What it is: Wibbitz is an automated video creation and enterprise video management platform. Using AI, the product intelligently summarizes articles and pulls relevant media assets to create scenes comprised in a bite-sized video. These videos supplement articles by providing readers a viewing experience that aids the storytelling.

Why you need it: Wibbitz’s platform optimizes video creation and expedites the editing process, helping publishers and brands create a bulk of videos in a fraction of the time with an online video editor. The tool is intuitive for the novice user and doesn’t require a background to edit video online and easily integrates into your daily content workflow.

Spredfast

What it is: Spredfast is a social media marketing platform used by some of the biggest media agencies out there. It helps you to connect to viewers by improving and rounding out how you execute your social strategies.

Why you need it: Who doesn’t need a platform that helps you reach your audience? Spredfast can help you optimize your social media strategies by letting you keep everything in one place, so you can share more with your audience, faster. 

IRIS TV

What it is: IRIS.TV is a video optimization tool that tracks analytics and creates custom digital strategies for increasing views, engagement and retention.

Why you need it: Don’t leave autoplay and playlist curation to chance. Their deep well of analytics makes informed decisions and recommends how and what video to show viewers. 

Google Drive

What it is: Google Drive is an essential tool for all content creators because it allows you to store all kinds of files (photos, music, movies, docs) on a cloud.

Why you need it: If you or your business share and move important files, Google Drive is an excellent storage source with up to 15GB free.

Skimm 

What it is: The Skimm is a daily newsletter delivered to your inbox full of the most up-to-date and trending news items.

Why you need it: Browsing a newsletter, like The Skimm, at the start of your day is an easy way to stay in the loop before you head off to work. 

Trint 

What it is: Trint is an automated-speech-to-text platform that will allow the user to correct errors made in the transcription

Why you need it: Trint can help you revolutionize your workflow. Instead of spending hours trying to transcribe something, you can plug it into Trint and it will generate it for you, allowing you to focus on other projects.

Edubirdie 

What it is: Edubirdie, an essay writing service, has a free online tool that lets you double check for plagiarism in any article or essay.

Why you need it: Plagiarism is one of the most severe mistakes made by journalists and students alike. Edubirdie’s tool is free, fast, and credible, and helps make sure your work is free of mistakes and unreferenced citations.

Periscope Data 

What it is: Periscope Data enables companies to make informed decisions using their wide array of dashboards and charts.

Why you need it: Easily share and customize data sets in charts and page dashboards to suit your needs at any given moment.

Parse.ly

What it is: Parse.ly tracks real-time and historic audience engagement for web and video.

Why you need it: What could be more important than being able to track which articles your audience is viewing and engaging with most? Parse.ly takes it a step further than some of their competitors with in-depth historic data and filters for everything from tags to verticals and individual writers. 

Trello

What it is: Trello is a collaboration tool where you can organize projects and aggregate information to use for a later date.

Why you need it: Trello can almost anything. Its message board format allows you to take quick notes and schedule projects for the future. It offers integration with most major apps and services so posting and sharing across multiple platforms is a breeze. 

Salesforce

What it is: Salesforce is a customer relationship management tool, which allows you to best connect with interact with potential, and current customers.

Why you need it: Salesforce does a lot, including automatically updating reports on revenue, workflow automations that make communication between teams much easier, and maybe most importantly, the ability to integrate with basically any other platform. 

Conclusion

Everyone can create content, but that doesn’t mean that everyone should. If you are looking to have great success with your social media and marketing strategies, you will want to hire an experienced team of digital marketers capable of creating content for several different mediums. Your digital marketing agency should help you develop a plan and support you as you implement it to ensure top results every day.

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