Today, more and more people are getting used to being interactive. They don’t just want to be sitting there watching a video without having any involvement with it. They want to be able to react, contribute and even shape the content they are watching. Obviously, on a stage this takes on the form of audience interaction, but interactive content can also mean creating audiences that demand their own input and which can result in new content which is not static at all.

In this article, we will review the best software for creating interactive content. To create such content with any of these software, you need a tablet or mobile device.

Google Search Console

Next on the list is Google Search Console. With Google Search Console, you can track your website performance on Google result pages.

Also, the tool helps you detect common SEO errors on your website without consulting an SEO expert. Fixing these errors will improve the likelihood of your website’s ranking on search engine result pages.

Not only that, Google Search Console is great for uncovering underperforming keywords on your website.

Google Alerts

Google Alerts is a web-monitoring tool that lets you monitor important internet discussions in your industry in real time. This tool will alert you via email or RSS whenever the topics you’re tracking pop up on the web.

Google Alerts gives you a lot of flexibility — meaning, you’re in total control of how often you want to receive notifications. It can be monthly, weekly, daily, or promptly.

It’s ideal for monitoring high-interest topics in your industry that you can leverage.

Frase

Frase is a powerful AI-powered software that helps you generate content briefs for your target keywords with few clicks.

Frase scans existing articles and identifies content gaps that your post will bridge to create a detailed content brief. This makes it a better alternative to spending hours on research and creating a content brief manually.

Additionally, the software identifies burning questions that target readers are searching for on the internet. Frase also provides resources that you’ll need to answer these questions in your piece.

Lastly, the software has a topic score feature that helps ensure that your content is optimized to dominate organic search engine results pages (SERPs).

Adobe Spark

Adobe Spark allows you to boycott the painstaking process of manually creating graphics for your online and offline content.

It has tons of preinstalled templates you can customize to create your own personalized visual designs.

In addition, it has an intuitive interface that simplifies graphic designing — even for a newbie.

Fotor

Fotor has a simple user interface that lets you edit pictures like a Photoshop expert — even if you’re a total novice. You can add frames, filters, and effects to enhance the quality of your pictures.

You can also use the tool to design stunning visuals to jazz up your blog posts and social-media posts.

Pixlr

Pixlr is a simplified version of Adobe Photoshop. It has almost every feature present in Adobe Photoshop.

Unlike Photoshop, it has a beginner-friendly user interface you can use to design professional-looking graphics, even if you’re not a design guru.

Stencil

Stencil has tons of preinstalled templates, font styles, and a library of over 2 million stock photos you can use to design beautiful visuals within minutes.

You can knock off your first ten visual designs for free. However, you’ll need to opt for a paid subscription to create more designs. Or you can wait for a month when you’ll get another ten free design slots.

Animation-Creation Tools

Animations help you convey your message in a fun and engaging way.

In research done by Unbounce, animated explainer videos increase conversion rates by 20%. Not only that, most people tend to find animated videos more interesting compared to blog posts and articles.

Here are some of the tools you can use to create animated videos without paying a penny:

Biteable

Biteable has a library of over 85,000 short clips coupled with tons of ready-made templates. It also has a simple user interface that lets you knock off engaging animated videos at a snap.

Biteable lets you create your first five videos for free.

Boomerang

Boomerang is ideal for making short and funny videos.

You can create as many short videos as possible with the tool without paying a penny. However, to use Boomerang, you’ll need to have an account on Instagram.

Boomerang only works on mobile phones and tablets.

Powtoon

Powtoon is a cloud animation maker with tons of preinstalled templates. With the tool, you can knock off short, simple, and engaging videos in no time. You can also add background, text, characters, and so on to your video to make it unique.

You’ll be given 100MB of free cloud-storage space to store your animated videos. However, you’ll need to opt for a paid plan if you’ve exhausted your free storage space.

Moovly

Moovly has a large library of images, short scenes, libraries, and templates you can use to create engaging animated explainer videos within minutes.

It also has a drag-and-drop user interface that allows you to create engaging videos with limited skill and budget.

Moovly’s free trial comes with a lot of limitations. Your maximum video length cannot exceed three minutes, and you can’t remove Moovly’s watermark on your videos unless you’re on a premium plan.

Ion Interactive

Ion is one of the best tools for creating interactive content. After all, it has an impressive template library that is fully customizable and easy to use.

There are also different formats for producing interactive content, such as infographics, ebooks, calculators, landing pages, and quizzes, as well as white papers, assessments, and lookbooks.

Check below an example of an interactive calculator created by Lansinoh with the tool.

Contentools

Contentools is a well-known tool in the market, as it provides materials aimed at generating leads. With it, it is possible to create static and dynamic content.

In the interactive content section, it is possible to create several materials in different formats, such as maps, quizzes, calculators, infographics, and landing pages.

3. SurveyMonkey

SurveyMonkey is an excellent tool for creating interactive surveys, tests, and quizzes, storing data that can be used to improve marketing communication.

Thinglink

Thinglink is one of the best-known tools on the market, for its versatility and ease in creating varied interactive content.

It is possible to use the tool to make 360 degrees videos and media, using additional information, audios, attachments, and internet links.

MapMe

MapMe is specifically aimed at building interactive maps. One advantage is that companies can create maps based on their marketing strategy and allow users to input important data.

Apester

Apester is a tool that seeks to maintain user engagement. 

After interacting with a piece of interactive content, the tool offers new articles, that might be the reader’s interest, and also allows quickly social media sharing.

This facilitates virality and organic traffic generation.

It is possible to create interactive materials, such as surveys, tests, polls, and questionnaires.

Using the tool, Lay’s french fries increased the reach of their social media publications by creating a contest where people voted for their favorite fries flavors and accessed content related to their responses.

Qzzr

Qzzr is one of the best-known tools for creating interactive quizzes. It has a free section that allows you to test your quiz idea — even with some restricted functions.

It is a great tool for those who are starting and want to test using interactive content in their strategies.

Besides that, it works with three types of quiz creation, which allows the applications to different ideas. 

With it, it is possible to create quizzes for personality, lists, or score tests.

Playbuzz

Playbuzz is also a free platform, with several options for interactive content creation. Besides that, it provides the user’s data and metrics.

Another advantage is the community where people show their ideas and produced materials, generating a virtuous circle of creativity.

Calculoid

Calculoid is another popular tool on the market, as it is specifically aimed at interactive calculator creation. 

Thus, it allows this type of content can be used in several niches, as it is very simple to use.

Involve.me

Involve.me is a platform that provides the creation of interactive content to generate public engagement. 

The content creation in this platform is quite simple, as it has a library full of easily customizable templates.

Outgrow

Outgrow has a series of templates for different interactive content formats. It is not necessary to know how to program to use the platform.

This tool is focused on the design and aesthetics of the materials.

SurveyAnyplace

SurveyAnyplace tool is focused on interactive content creation that also suggests new content according to the user’s answers.

involve.me

If you’re looking for a next-generation user engagement platform, look no further than involve.me. It offers a vast gallery of fully customizable interactive content templates that can be edited to match any brand, without touching a line of code. More design-savvy users can start from scratch and drag & drop their own forms, lead pages, surveys, quizzes, calculators, and even accept payments online with Stripe and Paypal.

Outgrow

Outgrow helps you create beautiful, interactive content that will delight your customers and generate leads. Their simple drag and drop builder allows zero technical skills to quickly create highly engaging and value-driven content your site visitors will love. Outgrow tops the list because it’s easy, affordable, and beautifully designed.

Conclusion

Today’s buzzword is “interactive content,” and that means you need tools to create it. With the right combination of tools and some practice, you can make quite a bit of content all by yourself—and save a lot of time in the process. The interactive content creation software we’ve discussed in this post should get you started on the right foot. There’s no reason to spend every minute working within ever-constraining marketing templates. Instead, try your hand at being an interactive content creator with these tools today!