The best social media content creator which generates 10x as much engagement has finally arrived. I’ll show you exactly how to use it and make sure you get the most out of it. I totally understand the hustle in creating creative, eye-catching images for social media. It’s not the most straightforward process and even professionals have challenges with their workflow.
Here are the best social content creation tools you want to know.
Canva
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.
The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
- Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
- Choose your unique elements to make the graphic your own.
- Share your new visual on any social media platform!
Crello
Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
- Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
- Simply click on a design template you love, and customize it using the Crello editor.
- Save your finished product, and/or share it across your social media sites.
Hashtagify.me
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
Prezi and Flipsnack
Prezi allows you to create stand-alone presentations, appear alongside a presentation, and design awesome interactive graphics and charts. Since the COVID-19 pandemic hit, presenting and collaborating from home has become hugely important and the platform has capitalized on its technology to make it seamless while looking good!
Check out this Coronavirus handbook for social media managers to get more insight.
Prezi can be integrated with Zoom, Microsoft Teams, and Webdex and has an ‘Inspiration’ section where you can see what other brands have done to engage their audiences. You can also get reusable designs and templates so you don’t need to start from scratch. An individual subscription starts at $3 a month.
If you’re looking to take your PDFs or ebooks to the next level, look no further than Flipsnack (previously known as SlideSnack. This tool has a flip book maker that allows you to create, share and embed online flip page formats.
For your mobile visitors, you can convert PDFs to HTML5 to make a book that’s fully mobile responsive and create mobile friendly content that engages.
Grammarly
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
Typeform
Asking questions is a great way to prompt engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in.
Typeform is a user-friendly quiz, form and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
Anchor
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. All for free! It integrates with all key podcasting outlets and free social media platforms for audio. Its easy distribution with Spotify – the great audio disruptor allows you to analyze podcast performance through analytics through engagement insights. We use it at the DMI for distributing our own digital marketing podcast, Ahead of the Game.
With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media.
CapCut
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone.
CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOs and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and a big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.
CapCut recently topped the U.S app store so it must be doing something right. Best of all, CapCut is free to use so get editing and sharing!
Socialbakers Inspiration
With this free content ideas tool you’ll be able to tap into the best performing content across social media platforms.
Curate content with confidence by cutting out the guesswork around what content works and what doesn’t – you’ll see it all here.
Socialbakers offers a free version or the tool, but you can also take its fully unlimited version for a spin with a free trial.
Google Alerts
While the Socialbakers Inspiration free content ideas tool allows you to take a more active role in your content ideas search, you can always turn to Google Alerts to bring the content to you.
Choose topics relevant to your content marketing strategy and you’ll have news and content ideas sent straight to your email inbox – allowing you to make the most of trends while they’re still hot topics.
Google Trends
More useful content ideas software from Google. Trends is a tool that analyzes the popularity of search terms across regions, timeframes, and languages and graphically shows the trend in popularity for those terms.
It may sound technical, but Trends is one of the more accessible Google tools with real value as soon as you pick it up.
At a surface level, you can browse top search terms or search for specific keywords you are interested in to pull up filterable data results on search volume, locations, related keywords, and more.
Scoop.it
Monitor sources globally with this nifty content ideas tool. Here you can curate content from a range of third-party sources – selected and editorialized for you.
Scoop.it also allows you to share the content you like in a range of different ways – whether it’s key market data you want to share internally with your team, general content you want on all your social media, or pieces that a selection of your audience would particularly love – this tool allows you to segment where your selected content goes.
Unsplash
Unsplash takes a bit of a different approach to stock photos. Working with over 100,000 contributing photographers, content is uploaded and curated by the Unsplash team so that their growing library of over 690,000 photos represents the best of the best.
All images are Creative Commons Zero and with Unsplash, you can expect the unexpected with a unique feel to the images you’ll encounter. Not your average stock photos website!
Depositphotos
Depositphotos is a microstock agency that allows amateur photographers and hobbyists to submit photos as well as professionals. The photos are evaluated and selected so that only the best are added to the site for you to choose from.
This great content resource is also able to keep its prices incredibly low as a microstock agency – at around $1.13 per on-demand stock photo. That price drops even more if you’re willing to sign up for a subscription.
Conclusion
If you are struggling to come up with content to post on social media, there are plenty of brand new tools available to help you out. No matter what platform you wish to post on, there is an app or website that will assist you in creating that content. The first step to finding the right choice for your needs is to know what you are looking for in a social media tool. If you want to post text-based content, there is software that can help you do this. If you want to be able to create videos, there is also software for this use. As long as there is something specific in mind, it should be possible to find the right tool for your needs.