Are you curious about best ecommerce analytics tools? Or about ecommerce performance analytics, maybe you wonder which ecommerce analytics work the best and easiest to use, in this article I will cover all these questions in detail.
Wondering which collected data should be processed and what should not be? Maybe you’re interested in the best web analytics tools ecommerce to see your business performance monitoring metrics or to see funnel conversion rates. Ways of communication with potential customers can be divided into: direct contacts and indirect. Direct contact is performed through methods such as email campaigns, SMS or telephone communication, e-stores etc.
Check out this article on the best web analytics tools.In this article you will learn about; what analytics is, why you need it and why it’s important. We’ll then touch on why it’s important for an ecommerce website to use analytics and also compare different types of online store analytics tools. At the end of the blog post there’s a lot of tools with a quick description.
Choose the best ecommerce analytics tools for your business. Learn how top analytics companies stack up against each other, and who came out on top. Here is a list of the best ecommerce analytics tools for your business! Use them to make savvy decisions based on data and analytics
Top ecommerce analytics tools
Ecommerce analytics tools can help you take your business to the next level. Here we’re sharing our top seven tools that can help you analyze and optimize your online store in 2021:
Mixpanel
Price: $150 – $2,000/month
Mixpanel is similar to Kissmetrics in that it allows you to look at your site in terms of sales funnels and focus on conversions. It also provides advanced features for mobile and app tracking.
One of the main advantages of Mixpanel is that it allows for advanced segmentation in reports. Although this requires some developer experience, it allows you to segment customers beyond standard ecommerce reports and view your data exactly how you want.
It’s worth noting, however, that their pricing model is based on “data points,” or visitor actions on your site.
These points are counted every time a visitor leaves a comment, adds an item to their cart, or takes another step towards conversion, meaning that the more successful your store becomes, the more expensive tracking will get.
Crazy Egg
Price: $9 – 99/month
Although Crazy Egg isn’t a traditional analytics platform, I’m including it in this list because it’s another valuable tool for collecting visitor data.
You can use their heat mapping tools to see user behavior on your pages, like clicks and scrolls. This means that beyond basic analytics data on what actions your visitors take on a page, you’ll see exactly which content impacts their decisions.
You can also use their “confetti” feature to see clicks in different colors based on their referral source. This allows you to get an even more in-depth understanding of your visitors and how they respond to your site based on how they found it in the first place.
Visual Website Optimizer
Price: $49 – 999/month
Visual Website Optimizer is an A/B testing tool you can use to optimize your ecommerce site for conversions.
If you’re unfamiliar with A/B testing, it involves creating multiple versions of a webpage and alternates the versions visitors see. Once you’ve run the tests long enough to collect significant data, you can determine which version produces the higher conversion rate.
There are many elements can you test on your ecommerce site, including colors, layout, images, promotions, calls to action, and your checkout process.
When you run these tests and implement their results, you improve your site’s overall success – and get a better understanding of what your visitors find compelling in the process.
Knowing the analytics tools for e-commerce is only half of the battle. The other part involves harnessing those tools to unleash your website’s potential.
Yotpo
Yotpo is all about customer reviews and feedback.
With user-generated content an under-valued and under-used resource in analytics, the ability to gain actionable insights from what your customers are saying is a great way to improve your product and service while stealing a march on the competition.
It works by using sentiment analysis and language processing to scour the internet for customer feedback data about your brand and product. This data is used to provide insights about customer preferences, any issues they might be having, current trends, and much more.
With customer loyalty, referral programs, and SMS marketing available too, you have the tools that you need to act upon your findings. Yotpo is ideal for businesses of all sizes that value their customers’ opinions and feedback, are looking to maximize the value of their user-generated content, and wish to tailor their products and services to best accommodate customer needs and wishes.
How much does Yotpo cost?
- Free plan with basic features available
- Premium plans available upon request
Aftership
Aftership analytics specializes in the post-purchase experience and shipping performance.
Many ecommerce merchants make the mistake of thinking that the work is done after a customer has made a purchase. Aftership helps correct this mistaken perspective with comprehensive analytics of the entire post-purchase, allowing you to optimize delivery rates, deliver exception rates, and delivery times.
With a customizable dashboard for all of your most important KPIs, you can easily find and address individual shipping issues, leading to better and faster customer service. You’ll be able to easily compare the performance and cost-effectiveness of different carriers, as well as measure the effectiveness of your post-purchase messaging.
Aftership is perfect for businesses looking to optimize their shipping processes, improve customer retention, and have all of their shipping data consolidated under one umbrella.
How much does Aftership cost?
- Free option available offering up to 50 shipments per month
- Essentials plan for $9/mo
- Pro plan with advanced features and 5,000 shipments per month $199/mo
Justuno
Justuno is a marketing platform with a strong focus on data and conversion rate optimization.
This data-driven approach naturally lends itself to strong analytics capabilities, and Justuno delivers with a real-time marketing analytics dashboard that fills in the data gaps to help you see the bigger picture.
Features include an intuitive funnel maintenance tool, which helps you to understand where visitors are falling out of the funnel so you can eliminate obstacles; optimization opportunities which highlight the parts of your site experience that could be performing better; and A/B testing, so you can test content and design variations and find the version that resonates best with visitors.
Justuno is great for small and medium ecommerce businesses looking for ways to boost their growth with data-driven methods. It has all the tools you need to increase traffic conversion, generate new leads, and drive sales by finding the opportunities and hidden potential in data that many other analytics tools might overlook.
How much does Justuno cost?
- Free version for sites with under 5k monthly website visitor sessions
- Starting at $25/mo for 10k visitors
- $41/mo for 25k visitors
- Price increases with more visitors
Google Analytics
If you’re new to the world of ecommerce analytics, free tool Google Analytics can be a great place to start.
Google’s Enhanced Ecommerce provides merchants with powerful metrics that enable site managers to track traffic through each stage of the funnel.
- Identify your site’s weaker areas like drop-off points within the checkout process or reasons for shopping cart abandonment
- Find out which devices your traffic is coming from and how they convert
- Discover the unique sales performance of your products on-site and understand your customers’ lifetime value
- Uncover which pages your visitors are spending the most time on and which pages have the highest bounce rate
Pricing: Free
Best for: Ecommerce business owners who are using Google Analytics already, who want to analyze their website traffic and receive some additional ecommerce insights.
Supermetrics
More of a marketing analytics tool than purely ecommerce software, Supermetrics pulls data from a variety of sources to analyze which campaigns and channels are boosting your conversions and revenue.
- Pull data from Shopify, Facebook Ads, Google Adwords, and other platforms into a data visualization tool or spreadsheet
- Set up automatic data refreshes and scheduled emails so you always have up to date data to review and analyze
Pulling data is usually a time consuming and tedious task – Supermetrics effectively cuts down the time so you can focus on analyzing data, optimizing current initiatives, and planning new marketing campaigns.
For a deeper overview of how Supermetrics works, check out this example of how Geckoboard uses it to pull data from SEMrush into a Google Sheet to power an SEO dashboard.
Pricing: Pricing starts at $39 per month and depends on the preferred data visualization tool.
Best for: Ecommerce businesses that want to figure out if their marketing strategy is effectively driving revenue.
Woopra
Abandoned orders are every ecommerce business owner’s nightmare. With an average abandonment rate of 70%, cart abandonment affects all ecommerce businesses.
Woopra’s analytics features concentrate on shopping success and lowering cart abandonment rates.
- Find out how long it takes the average customer to buy
- Identify different drop off points throughout the sales funnel
- Review abandonment rates in different situations like adding payment details or selecting shipping so you know which area of your site needs the most work
Pricing: There’s a free plan for limited use and pro plans start at $999 per month.
Best for: Ecommerce business owners who want a strong understanding of why customers abandon their orders and how they can improve their sales funnel to result in more conversions.
Matomo
Formerly known as Piwik, Matomo has many of the same analytical features as Google Analytics along with a few additional ecommerce analytical tools to boost your online shop.
- Review in-depth sales reports that are broken down by geolocation, product, and marketing channel
- Set up automated reports to view metrics like average order value and conversion rate along with issues that cause visitors to abandon their shopping carts
- Integrate Matomo with storefronts like Shopify and WooCommerce
- Rest assured that users have 100% data ownership with data being securely stored by the platform
Pricing: Matomo is free if you host data on your own servers or $29 per month to host data on their cloud servers.
Best for: Privacy-conscious store owners who want budget-friendly ecommerce analytics tools.
How Can Ecommerce Analytics Tools Help Your Business?
These days, businesses have access to a vast amount of data and different metrics. It can be easy to get bogged down by data so keeping your ecommerce analysis focused on a few key metrics will help ensure you stay on track.
Before we review each ecommerce analytics tool, it’s a good idea to have an idea of which ecommerce key performance indicators you want to optimize around. While each online business is unique and may want to track different metrics, here are a few KPIs to get you started.
- Revenue per visitor (RPV) – the amount of money generated when someone visits your site
- Average conversion rate – the percentages of visitors who purchase from your site divided by the total traffic
- Average order value (AOV) – the average amount a customer spends when they place an order on your site
Reviewing these ecommerce KPIs regularly should help you:
- Convert more leads
- Set accurate budgets
- Work out an effective pricing strategy
Read more about ecommerce KPIs you should be tracking.
When you use ecommerce software, have access to the right metrics, and optimize for the above KPIs, you’ll be able to deepen your understanding of your business and enhance the overall shopping experience for growth.
Conclusion
You need to do an ecommerce analytics to track your SEO activities. But what is ecommerce analytics? Ecommerce analytics is the process of collecting, organizing and analyzing data. Ecommerce analytics is more than just giving you information on your site’s traffic and conversion rate. The best eCommerce analytics tools and solutions empower your team with actionable business intelligence (BI) and data-backed insights to grow your business.
Ecommerce is one of the most promising and profitable types of business in this decade. More and more small businesses are getting into it, but are struggling to make sense of the data. While there are a lot of ways to get insightful information about your shoppers and business, you will want to choose carefully what tools exactly you want to use.