What is e-commerce marketing?
Ecommerce marketing can be defined as the practice of using promotional tactics to drive traffic to online stores, converting leads into paying customers and retaining those customers for repeat purchases. Read the full article for more details
Analytics tools are essential for any website. They’re more important for eCommerce websites. You need to make sure everything works well and nothing is leaking out of your sales funnels.
Tool # 01: Google Analytics
This is the most common tool used by businesses. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns and more are performing.
It’ll guide you to where your investments are failing so you can take action. Google Analytics for eCommerce business also shows you how many people were on your website and how many followed through with a purchase. This can help you make better strategies, product pages and more.
Tool # 02: Kissmetrics
This tool helps you understand your customers and their behavior. It answers common analytical questions like your most-engaged users, best-performing products and the customer leaving rates. This, in turn, will allow you to invest in better marketing campaigns so you can get new customers and keep the old ones.
eCommerce Store Builders
Tool # 03: Elementor
Used by more than 6% of all the world’s websites, Elementor is a powerful WordPress website.
Boasting a powerful WooCommerce builder, Elementor is the weapon of choice for those looking to create WordPress-based online stores without having to write a single line of code.
What sets Elementor apart is the slew of marketing-oriented features it offers web designers and individual users.
With Elementor, you can arrange for visitors to be met with marketing and promotional material at strategic moments.
Leveraging Elementor’s powerful popup form builder, you can capture new leads and expand your potential customer database. You can also integrate with an almost infinite number of 3rd party platforms, including CRMs and other sales enablement solutions.
Content marketing tools for eCommerce business
Content marketing falls under ecommerce and internet marketing tools for eCommerce business. It brings in new users and gives them value-added information. Your content could be about your products. It could also be about your industry. Either way, it needs to give your customers something interesting to look at or read.
Tool # 04: Google Docs
This very famous editing and collaborative platform help you write content on the go and keep track of it. Businesses can use it to write content together, or share for editing and publication with ease. It also allows you to change formatting, track changes, and add images.
You can access Docs from anywhere. All your ideas and documents are stored in a cloud. With a simple login from your email ID, you can seamlessly write and edit from wherever you are. All you need is a stable internet connection- but you can even get Docs to sync new additions offline!
Tool # 05: Grammarly
This marketing tool for an eCommerce business is the best way to get content to proofread so it’s clean and understandable. You can set contexts for writing too. This means that the tool will analyze your content differently based on the context- business, academic, casual, and more.
You can add it to Chrome as an extension so it works on Google Doc. As a business, you can buy a premium subscription for unlimited checks! The free trial is excellent to see how the tool works.
Tool # 06: Canva
Canva is a graphic design tool website with features to access photographs and fonts. It includes templates for design presentations. Also includes templates for various social media formats. Pictures can be edited with filters, stickers, icons, shapes, and fonts.
Canva is not only easy to use but is available for free. To join, just sign up with an email id. The website has a blog to learn the basics. Businesses can use Canva for fun info-graphics. These are great to share on blogs and other social media platforms.
Tool # 07: Slack
It is a website where discussions about projects, announcements, and projects can be shared among the users. The users can communicate in channels, organized by a team or project. Conversations, chat rooms, and files can be searched and information about other users can also be learned.
Slack is a free tool, where the user can sign up and join pre-existing organizations or create their own workspace. Slack is also one of the best customer experience tools for eCommerce business.
Email marketing tools for eCommerce business
As an eCommerce business, the easiest way to market products and services is by using email technology. Email marketing has become a relatively faster and easier method of reaching clients and customers. Through an email list for an eCommerce business, send relevant messages with a personalized touch. also, this type of ecommerce marketing tool gives more changes to improve your ecommerce marketing funnel conversion rates.
Tool # 08: MailChimp
MailChimp is an email marketing platform to create, connect, automate, and optimize your work. Emails and advertisements can be created, sent to required people’s inboxes or their social media feeds. The inbuilt email designer makes it easier to work.
Their in-built optimization tools help get to know your audience, act, and learn from every campaign. If you need here is an extended list of MailChimp alternatives.
Tool # 09: Campaign Monitor
This website can be used to generate email campaigns for eCommerce business, by using the email customization templates. These templates can be used to deliver interesting and attractive email advertisements. The personalization and customization tools make it easier to create.
Tool # 10: Active Campaigns
Send personalized, responsive, and attractive emails or trigger automated email responses based on customer action. The website also helps to organize all customer data and has a direct messaging feature where the organization can connect with the customers.
Tool # 11:Omnisend
For those who are looking to leverage email marketing, Omnisend is a great tool to use. Built with ecommerce in mind, it comes preloaded with tons of features, and emails, and automation workflow templates to help you get started quickly. No coding required, Omnisend uses a visual drag-and-drop builder for emails, automation workflows, forms, popups, landing pages, and so on.
Omnisend also offers other channels for ecommerce marketers to reach their customers: SMS, MMS, and push notifications are but a few clicks away and can be added into automation workflows alongside email. This means you can create one automation workflow and reach your customer with well-timed SMS messages, push notifications, and emails.
Tool # 12: Klaviyo
This website helps create targeted, relevant emails, and social media advertisements. This website makes it easier to acquire information from the business eCommerce website, software, and marketing tools. Some tools include automated triggered emails for welcome chains and abandoned shopping carts.
Tool # 13: GetResponse
This is an online email marketing campaign management website offering marketing email designs and templates. It also offers statistical and analytical tools. This website, unlike most, is available in 27 different languages. The app is also available on the Play Store and App Store.
Marketing automation tools for eCommerce business
This refers to the software that is used for automating marketing actions and responses. Marketing automation tools help in automating tasks such as emails, advertisements, responses, and other website actions using personalized and useful content that helps to gain customers and their satisfaction.
Tool # 14: Zapier
This website helps to move information between your websites and applications automatically so that other important works can be prioritized. This website helps to create a trigger flow and connect your most-used apps to send information automatically.
Tool # 15: Smile.io
This website is used to introduce reward systems and reduce dependence on advertisements. Points and reward systems can be used to retain the best customers.
Tool # 16: Google Marketing Platform
This easy to use the platform can be used for small and big enterprises. Free tools and advanced analytical tools can be used for intuitive testing of the app or website and its analysis. if you want to know more about ecommerce marketing platforms and ecommerce tools you can check these additional resources section of this article.
Tool # 17: Drift
This platform is used for conversational marketing. With drift on your website multiple conversations, whether individual or group, can be made. The LeadBot qualifies the visitors on the website, identifies whom to speak with, and then schedules meetings.
Optimization Tools for eCommerce business
Conversion rates for eCommerce businesses are crucial. They give insights into how many people landed on your website and either bought something or left without buying.
They also help you understand why someone left the product behind- was it the UI? Or too many steps to check out? These are important questions that every business should ask.
Tool # 18: Hotjar
This tool allows you to measure user behavior. It goes into detail about what users want, what they like, and what they don’t base on clicks, taps, and scrolls on your website.
Identify at what point your customers are leaving the site through conversion funnels. Find problems and sort them out before you lose more customers. Feedback from customers is important. Hotjar helps by putting out surveys and polls so that you can gather feedback in real-time from customers about their experience on your site.
Tool # 19: CrazyEgg
This tool can access your website’s heatmaps, which indicate where people spent the most time and where no one’s going. You can see what elements are performing best and what aren’t so you can cut losses on failed campaigns.
CrazyEgg also makes sure your Call-to-Action buttons are being seen and acted on. How well are your email campaigns doing? Have your ad campaign visitors clicked on anything or bought a product? Using CrazyEgg to analyze this will save you a lot of money in marketing campaigns and a lot of time and effort.
Social media marketing tools for eCommerce business
Social media platforms are just as important for eCommerce marketing. Social media tools for eCommerce business can help reach your audience where they spend the most time- online!
Platforms like Facebook, Instagram and Snapchat have made it easier to connect with audiences and show them your products. This could be in the form of marketplaces, paid ads or simple swipe-up links. With social media, businesses and customers have come closer and interact much better than before.
Tool # 20: Facebook Ads
If you’ve scrolled through your newsfeed recently, you’ve probably seen ads that you’re interested in. This is a perk of Facebook. Businesses can promote ads to select audiences based on browsing history and searches.
The Dynamic Ads feature lets businesses upload their entire catalog to Facebook so that you can hyper-target ads based on past purchases and user data. Lookalike Audiences find you more people who are interested in your products based on your previous customers.
Tool # 21: AdEspresso
You can create and manage campaigns across Instagram, Facebook, and GoogleAds. There’s no need to switch platforms or even hire people for each platform – get all the insights you need on a single dashboard.
AdEspresso allows you to share your campaigns with clients. They can get a live preview of the campaign and see how it might work before approving it with a single click.
22. Mailchimp: Email marketing provider for small businesses
MailChimp is a great email marketing platform. It provides a range of built-in email templates. You can also easily create your own template for an email campaign or an autoresponder without any HTML/CSS knowledge. You can pre-schedule your emails and newsletters for easy email and newsletter management.
You can use MailChimp to create targeted ad campaigns, build landing pages, and get insights into your business and email campaigns.
MailChimp offers several paid versions (from $9 to $299 per month), but you can use it free if you have less than 2,000 email addresses in your mailing list and you don’t send more than 12,000 emails per month.
Find out more about MailChimp.
23. Sendlane: Email & SMS marketing tool
Sendlane helps you to turn online shoppers into loyal, lifetime customers with email & SMS.
It lets you personalize the emails and text messages you send to boost your open rates and revenue. You can also create beautiful emails with their drag-and-drop builder.
Choose from two plans:
- Growth Plan: allows you to manage up to 5,000 contacts and pay $79/per month
- Professional PlusPlan: allows you to have 10,000 contacts at $208/per month
Visit Sendlane here.
24. Zendesk: Live Chat software
Zendesk is a popular customer service software solution that offers seamless and customizable support across multiple channels.
Easily collect and centralize your customer data for a more personalized support experience. You can also benefit from ZenDesk sales, which you can use to develop targeted sales pipelines.
Pricing begins from $19 per agent or sales team, but you can take them for a test run with a free trial.
Head over to Zendesk to learn more.
25. User.com: Marketing & sales automation software
User.com is a central workspace that offers several unique tools for marketing, management, sales, and support initiatives. They aim to create awesome omnichannel communication experiences for visitors and customers.
They put automation to good use: plan the path for each customer segment and let User.com do the rest.
User.com offers 4 plans, including a Free plan with limited features.
Learn more here.
Best content marketing & social media tools
Content and social media are two of the fastest ways to grow your business on a small budget. Here are the tools to help you get there.
26. BuzzSumo: Monitor your performance & generate ideas
Do you want to discover the most popular content on the web? BuzzSumo is the right social search engine tool for you.
With BuzzSumo, you can easily find the most shared content on a particular topic. It comes in 4 plans:
- Free: offers 10 free searches a month.
- Pro: designed for small businesses and freelancers with a small budget ($99/month).
- Plus: aimed at growing brands ($179/month).
- Large: created for larger businesses ($299/month).
Get started with BuzzSumo here.
27. Buffer: Simpler social media tools for authentic engagement
Wish you could plan your social media presence in advance rather than having to come up with new post ideas every day? Write and pre-schedule your posts, comments, tweets, and other updates with Buffer.
You can also contact your followers and analyze your post-performance from your Buffer dashboard.
You can do all this with the free version, but you’re limited to 10 pre-scheduled posts and 3 channels. The Pro plan is $15 per month and allows you to post 100 scheduled posts and add 8 social media sites.
Find out more.
28. Hootsuite: Social media marketing & management dashboard
Hootsuite is another great tool that you can use to manage your Twitter, Facebook, LinkedIn, and Google+ accounts. You can schedule your posts and easily measure their performance with the free version.
You’re limited to three connected social media accounts in the free version. For many stores, three is all you need. The paid version is $39 and lets you post across 10 channels.
Check out Hootsuite here.
29. Vocal Video: Create engaging video testimonials
Did you know that video testimonials convert 25% more visitors?
Vocal Video is the only video marketing platform that brings together collecting, editing, publishing, and hosting video testimonials. Easily capture testimonials from customers, employees, and experts.
Create shareable, downloadable video testimonials with music, motion graphics, and your company’s branding.
Take a look at the packages available:
- Starter Monthly: $99 per month (publish 3 HD videos a month)
- Team Annual: $99 per month (publish unlimited HD videos a month)
- Pro Annual: $299 per month (publish unlimited HD videos a month)
Find out more about Vocal Video here.
SEO and SEM tools for eCommerce business
If there’s anything to know about eCommerce marketing, it’s that SEO and SEM are crucial. It’s quite a complicated topic so many people feel out of their depth. With SEO tools for the eCommerce business, you can get SEO and SEM out of the way easily.
As a refresher, SEO (Search Engine Optimization) is where businesses appear on search engines organically because they had keywords related to a user search. SEM (Search Engine Marketing) is where websites are promoted through paid ads that show up first on the search results.
Tool # 22: SEMRush
SEMRush finds the best keywords after going through your website content. It also looks at where you can use backlink and even compares your strategy to that of your competitors! You can track their paid ads performance, organic keywords, even their best-performing product listing ads.
SEMRush is SME-friendly. It’s got over 3 million users from all over the globe. Use SEMRush to make your campaigns hyper-local or get phrase-match keywords for SEO and PPC campaigns.
Get started now and boost your business with the best ecommerce tools
From acing your marketing—to understanding your bounce rates, it’s easy to feel like there are a million different things to tackle in your own ecommerce biz.
But with the right tools in your digital toolkit—you can get the trickiest jobs taken care of quickly and efficiently.
Now we want to turn it over to you! Which of these tools are you going to try first? Let us know by leaving a comment below right now.
CONCLUSION
Setting up a new ecommerce store or looking for new ways to grow your income? Then you’re in the right place.
Ecommerce store owners can see massive growth with the right tools.