If you are an online store owner, it is a must to use one of the best online marketing tools to grow your business. And if you are looking for an easy way to manage your email campaigns, you should consider exploring bigcommerce apps.
Email marketing is the cornerstone of doing business online. The problem is that you don’t have a team (or you do, but they aren’t marketers). Email marketing automation gives you control to automate your marketing efforts. Campaign Monitor and MailChimp are arguably the best email marketing platforms for small businesses. Here, I will share with you what went into my decision to choose Campaign Monitor as my email marketing platform of choice.
The best email marketing app for BigCommerce is a great way to connect your online store and send marketing campaigns easily.It will increase the sales of your online business. You can make use of this app for segmentation, automation, reporting and data analytics.
In the past, businesses had to determine how to create and send emails using a complicated associated program. This method was time-consuming, as well as costing business owners additional money for software and expert coding assistance. Over the last few years, this has changed. Now, there are three primary research-based platforms designed to provide users with different options for creating and sending emails to their customers in order to market their products and services.
Try these apps to better market your online business
Since no store can be successful without a regular influx of new customers, marketing must be a top priority for all online merchants. We hope that the apps for marketing covered in this article will help you reach a wider audience and grow your business even more.
MailChimp
MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.
MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.
Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.
Constant Contact
Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.
Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.
Klaviyo
While most platforms are designed to send email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.
Klaviyo integrates with all eCommerce web designer customer designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.
Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.
Sendinblue
If you’d ask me, Sendinblue is one of the most versatile email marketing solutions for all kinds of businesses. This includes freelancers, bloggers, affiliate marketers, etc. but with regards to recent developments, it has become the top email marketing tool for eCommerce.
Because of this personal growth, Sendinblue is the “Go-To” email marketing service for 80 thousand users. You’d be also glad to know that I use it too for the Digital Marketing Tipsy platform.
What Makes Sendinblue The Best Email Marketing Platform For eCommerce?
- It is known for its fluidic drag & drop email template builder. The templates created by this builder and the readymade templates available in the library are mobile responsive.
- With an addition to being the best email marketing software for eCommerce, Sendinblue also provides a Chat module and a CRM for your eCommerce store.
- Sendinblue is also known for its SMTP services. Therefore, you could rely on it for transactional emails like purchase confirmation, welcome email, payment success, etc.
- This software provides a significant number of ways to grow and import your subscriber lists. On top of this, Sendinblue provides you the complete liberty to segment those lists based on multiple factors.
- Sendinblue also extends its services from email marketing to social media marketing by allowing you to create Facebook ads for your eCommerce store.
Note – Learn how to boost eCommerce sales with Sendinblue Shopify email plugin.
How Much Sendinblue Will Cost You?
After noticing the popularity and feature set of Sendinblue, you could assume that it will be quite expensive. But you’d be surprised to know that the Sendinblue team has managed to keep it very affordable.
Unlike other top eCommerce email marketing softwares, Sendinblue pricing plan focuses on email sending limits. This means you can import or add unlimited subscribers.
Also, there’s a forever free plan that allows you to send 9,000 emails/month with 300 emails per day sending limit.
- Lite – At $25/month, you get a monthly email sending limit of 40,000 along with few basic features.
- Essential – By paying $39/month, you will get 60,000 emails per month sending limit, custom branding, and A/B testing feature.
- Premium – This is the most sought-after plan as it offers all the features to grow your eCommerce website. Also, this plan consists of two sub-tiers that offer 120,000 emails/month and 350,000 emails/month at the cost of $66/month and $173/month respectively.
- Enterprise – If you have higher email sending needs, Sendinblue invites you to get in touch with them for a custom plan and other advanced features.
AWeber
AWeber is simple but one of the most popular email marketing tool for eCommerce. In addition to eCommerce, it has the widest range of customer base that includes freelancers, affiliate marketers, small businesses, etc.
The team at AWeber knows how important it is for eCommerce and small businesses to bring sales. Hence they have developed and aligned their features & email delivery for maximum conversions.
What Makes AWeber The Best Email Marketing Platform For eCommerce?
- Just like other eCommerce email marketing softwares, AWeber offers high converting readymade email templates and an A.I. email editor. This will facilitate the creation of brand-oriented email templates.
- AWeber takes good care of building strong customer relations with the help of email personalization feature.
- The customer or contact segmentation feature also includes tagging. This way, you could tag your contacts according to their behavior, interests, and buying habits.
- If you have high cart abandonment rates or any other issues, you could employ automated trigger-based emails like cart abandonment emails, failed purchase emails, etc. to close the sale.
- The AWeber team has made sure that your eCommerce store becomes a swiss knife. Hence, it offers various eCommerce integrations like WooCommerce, Shopify, PayPal, etc.
How Much AWeber Will Cost You?
AWeber, just like other best email marketing services for eCommerce, offers multiple pricing plans based on the number of subscribers imported or added.
But the stuff that makes it a prime email marketing solution for your eCommerce website is its flexible pricing plans and billing cycles. That’s right, apart from the forever free plan (for 500 contacts & 3,000 emails/month limit), you can subscribe to AWeber on a monthly, quarterly or annual basis.
The best part is that each of the plans offers all the features with unlimited email sending limits.
- 0 – 500 Subscribers – $19.99 per month.
- 501 – 2,500 Subscribers – $29.99 per month.
- 2,501 – 5,000 Subscribers – $49.99 per month.
- 5,001 – 10,000 Subscribers – $69.99 per month.
- 10,000 – 25,000 Subscribers – $149.99 per month.
If you have 25,000+ subscribers or customers, you should get in touch with the AWeber sales team for a custom pricing plan.
Drip
Drip is a marketing CRM that provides email marketing services for eCommerce businesses. So, if you want to run highly-target campaigns across social media and email, Drip will be a tool to consider.
Drip integrates with all the major eCommerce platforms including WooCommerce, Shopify, BigCommerce, and Magento. It also integrates seamlessly with Facebook Ads and Google Ads allowing you to track and retarget your customers with personalized content.
Feature Highlights-
- When you plug all your eCommerce marketing tools into Drip, you can track the entire customer journey across all channels.
- It shows your must-have engagement metrics from all channels including the website metrics.
- You can create automated workflows that trigger at critical moments based on the user behaviors defined by you.
Pricing and Plans-
Pricing of drip is based on the number of customers in your account and all plans come with the same features and benefits. Its pricing starts at $19 for 500 contacts. You can try it out free for 14 days and have access to all of the features.
Moosend
Moosend is another popular eCommerce email marketing software that helps you establish personal touch with your audience. It assists you in managing existing customers, expands your audience base, automates and tracks all your efforts to grow your business to the next level.
It offers a rich email editor in which you can drag and drop your favorite elements to make it highly interactive. All the designer-made themes are fully responsive and let you kickstart your email campaign with zero coding.
Moosend has excellent marketing automation capabilities. You can quickly launch any type of automation campaign via its ready-made recipes or build yours from scratch. Create a trigger, set up a preferable condition, and perform the desired actions, and you’re all done.
Feature Highlights –
- Create simple segments based on demographics or a complex one based on past purchases, the number of times customers viewed your product, etc.
- Analyze and track unique & total open rates, click-through rates, bounce rates, unsubscribe rates, etc., and generate custom reports.
- It uses AI to recommend customers’ most favorite products that blast your store with purchases.
- Provides native integrations with Magento, Thrivecart, WooCommerce, PrestaShop, Opencart, Zencart, and CS-Cart.
Pricing and Plans
Moosend offers a free plan for upto 1000 subscribers. Its features include sending unlimited emails, sign-up forms, and reporting analytics.
The Paid plans start at $10/month and scale up based on your list size. It includes landing pages, transactional emails, phone support, and upto 5 team members. To get high-priority support and advanced features, you can upgrade to their Enterprise plan.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
Conclusion
In the present day, our most preferred way of communication is email. Emails are now everywhere. Every day we send and receive countless emails from our friends, families, colleagues and also from our customers. At one point, you must have thought that how can anyone make sending out a mass email as simple as a picture click upload?
Email marketing is important for businesses dealing with B2B. Email covers 48% of them who generate more sales than advertisements. Bigcommerce is a web platform for ecommerce and also an excellent choice for small and medium businesses who want to start their online business easily. Bigcommerce email marketing extensions give you tools to send newsletters, discount coupons and create social media campaigns.