Shopify is an ecommerce platform used by more than 500000 merchants world-wide. It’s a great choice for those who want to create their own online store without having to install any technical equipment. That’s why more and more people are moving away from Magento, woo-commerce and other platforms and building their online shop on Shopify. But its not enough to just have an online store, you also need some apps to expand the functionality of your eCommerce website. That’s why I decided to find some of the best Shopify Apps that will enhance your website functionality and make your customers give you more money!
Most e-Commerce store owners will agree that the number of apps out there left to choose from may be too much, but at the same time that’s what makes Shopify a great platform for business owners. You get to leverage the entire app ecosystem, and user reviews to help you decide which of those 3,500 apps you should use for your business. But you don’t have to choose the wrong app just because it’s free or has more downloads.
The Shopify app store is always brimming with powerful new apps. With practically endless possibilities for what you can do with your online store, you’ll probably want to check out some of the best apps for Shopify
If you are working as an online seller then it is important to know about the best Shopify apps. Yes, there is a long list of free shopify apps but it may be hard for you to choose the right one. Being a Shopify ecommerce owner I have tried so many Shopify apps myself and listed best shopify apps reviews below.
The ten best Shopify apps in 2022
1. Seguno
Seguno is one great way to implement online marketing and turn your new buyers into regular customers. Seguno helps you send welcome emails to new customers.
The service also generates thank-you emails and builds trust among your customers. This is especially helpful in the long run by ensuring buyers remember your brand.
Features
- Sends quick welcome and thank-you emails using an automated system
- Helps turn new buyers into loyal customers
- Uses dynamic recommendations for helping with abandoned cart
- Generates unique discount codes
What makes it a good fit?
Online stores can build trust among visitors by something as simple as a welcome email. Seguno is a good fit for those who don’t want to annoy their buyers with long-form sales copy and just want to thank them for making a purchase.
Price
Seguno can be used for free up to 250 subscribers.
2. Plug in SEO
Plug in SEO keeps an eye on your web shop and makes sure your SEO is intact. Once installed, this app will automatically detect all the SEO aspects of your store—including keywords, speed, blog content, broken links, and other SEO problems—so you won’t need to check pages individually. It is one of the best Shopify apps for search engine optimization.
Features
- Sends email alerts whenever there is an SEO problem
- Gives free instructions, including code snippets for fixing the SEO
- Checks and improves SEO to gain organic traffic
What makes it a good fit?
Social media marketing is a great way to bring visitors to your website, but search engines can help you score more stable traffic that is easier to convert. Plug in SEO is good for those who want to manage SEO without a lot of extra work.
Price
You can conduct basic SEO scanning for free. To unlock more features, you’ll need to purchase a premium version for $20 a month from their official website.
3. Oberlo
Oberlo is my favorite among the best Shopify apps. It is a dropshipping service that allows the user to find popular products online and start selling immediately.
Features
- Find trending products to dropship from worldwide suppliers
- Ship directly from supplier to customer without any interference
- Track all orders in a few easy clicks
What makes it a good fit?
This app is perfect for those who want to set up a dropshipping model instead of an inventory model. You can easily track the shipments by integrating Oberlo.
Price
You can use Oberlo for your new eCommerce store for free. However, as your store grows, you’ll need a premium plan starting at $29.90 per month to get all the important features.
4. Smile
Another great way to generate more sales is through referral marketing. You can use Smile to motivate your audience for more purchases by spreading the word about your web store.
Features
- Design a points, referral, or VIP-based loyalty program to encourage more sales
- Check the results easily through Smile analytics
What makes it a good fit?
Smile is a good choice for online stores that want to run a loyalty program. A user-friendly backend helps Smile stand out among some of the best Shopify apps.
Price
Smile is a freemium app, meaning you can get started with a free version. Check out the premium plan for more advanced features.
5. Kit
Kit is a great social media marketing app that helps you create and manage successful campaigns.
Features
- AI helps search the targeted traffic for your store
- Run Facebook and Instagram ads via the easy Messenger interface
What makes it a good fit?
I’d recommend this as one of the best Shopify apps for social marketing. You can use it to run successful business campaigns while you are asleep.
Price
This Shopify app is available for free.
6. Return Magic
No matter what you do, you’re going to have customers who want to return products. In fact, the average return rate for eCommerce is about 30%, so it might even be a lot of people.
Return Magic helps you simplify the returns process by letting you automate cash and gift card refunds, offer exchanges, automatically generate and print return labels, and create automation rules to personalize the returns experience for your shoppers.
Features
- Create your own branded returns portal
- Offer cash refunds to the original payment method, gift cards, or exchanges
- Set up automatic rules to control how returns work
What makes it a good fit?
You’re going to have returns, so you might as well use something to create a better experience. Plus, Return Magic can help you turn more of your returns into gift cards, rather than cash refunds. That means you’ll still get the shopper’s money, even if you lose a little to the returns process.
Price
Return Magic offers a 30-day free trial. After that, plans start at $10 per month and go up based on your return volume.
7. Printful
Printful is a printing service you can use to run an online boutique for customized creations with minimal investment. Every time you get an order, Printful will create and send it on your behalf.
Features
- Sell custom t-shirts, posters, mugs, and other products
- No need to set up an inventory
What makes it a good fit?
Printful is a great way to offer a variety of items without having to interfere in the production process. You can quickly offer new items for sale, and you won’t need to deal with holding any inventory because Printful makes everything on-demand.
Price
You can install this app right away without any payment. However, there will be a fee with every new order on your Printful account.
8. Referral Candy
Customers who love your products are much more likely to refer them to a friend. If you’re not taking advantage of a referral program, you could be losing some nice sales. Referral Candy is a perfect Shopify app for creating custom referral programs for your online store.
Features
- Offers a clean dashboard for monetizing referrals
- Automatic reward delivery to make the referral process easier
What makes it a good fit?
If you don’t want to lose sales by ignoring word-of-mouth referrals, Referral Candy is the best Shopify app to invest in.
Price
You can start using this app with a 30-day free trial. Regular plans start from $49 per month.
9. PushOwl
Another place where you are missing out on sales is abandoned carts. Over the last few years, there has been a noticeable increase in cart abandonment. Using web push notifications, you can entice those customers to return to your web store and buy the products they’ve already considered.
Features
- It sends tailored campaigns and reminders for abandoned carts
- Updates you with back-in-stock notifications for boosting sales
- Sends review notifications once the product is shipped
What makes it a good fit?
PushOwl is a powerful app for reminding your customers about abandoned products, sending back-in-stock notifications, and overall generating more sales.
Price
PushOwl lets you get started for free for up to 500 impressions. After that, paid plans start at $19 per month.
10. Form Builder
Form Builder helps you create unique forms for your Shopify store. The easy-to-fill forms will allow your visitors to reach out to you, place custom orders, donate money, or drop feedback.
Features
- One-click install to start building your form immediately
- Set up a beautiful form with no coding skills
What makes it a good fit?
With the help of Form Builder, you can get more leads and provide your customers with a personalized shopping experience. Also, a nicely designed form will bring more eyes to your products.
Price
Form Builder offers a workable free plan, as well as a $10 per month Pro plan with more features.
Other Shopify Apps
Offset
If you want to neutralize your shipping emissions that contribute to climate change, use Offset. Offset is a Shopify app that calculates the total emissions generated by your shipped orders. That number becomes your Offset cost. The cost is typically low—a few cents per order—and your payment goes toward forest protection initiatives. Offset offers a dashboard where you can see your environmental impact, such as how many trees you’ve protected, and share those statistics with your customers.
Shopify Email
If you want to promote your business with email, Shopify Email is a great marketing app for building an email list and managing your campaigns.
With Shopify Email, you can send branded emails to subscribers from your Shopify admin dashboard in just a few clicks. The app has a variety of pre-made templates that pull your logo, product images, descriptions, and more from your store. You can also customize the text and buttons in minutes.
Simply import your contact lists into Shopify. Create and send your campaigns, then track results like opens, clicks, add to carts, and purchases to further optimize your customer acquisition and retention campaigns. You get 2,500 emails for free each month then pay only $1 for every 1,000 emails you send after that.
Free Ebook: How to Grow Your Ecommerce Business with Email Marketing
Whether you’re just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.
ReConvert Upsell & Cross Sell
Upselling and cross-selling to your customers is a great way to increase cart size and average order value. With ReConvert, you can build a custom thank you page (aka order confirmation page) that turns new customers into repeat ones. It allows you to customize your landing page with a drag-and-drop builder and access features such as countdown timers, personalized recommendations, post-purchase surveys, and reorder buttons that help you automatically re-engage customers who just bought in your store.
BetterReplay
Ever wonder why shoppers don’t convert on your website? BetterReplay provides live recordings of shoppers’ sessions so you can see how people interact with your Shopify store and what items they look at. With this information, you can see and fix where shoppers get stuck and evaluate new ideas to improve conversions and lower abandoned carts in your store.
The best part? The app is 100% free and records up to 5,000 sessions per month. No coding required.
Advoz
Advoz is a great free Shopify app for store owners who need a helping hand with their social media advertising. When you install Advoz, you can access a certified advertising pro who creates custom ads for Instagram, Facebook, and Google and sets you up with a high-level audience to drive leads to your store. The only things you need to do are pay for a weekly ad budget, have a Facebook Business account, and add a product catalogue to Facebook.
Jebbit: Custom Product Quizzes
Jebbit helps you create beautiful quizzes that customers love to engage with. These match quizzes, also known as shoppable quizzes, can help people find the best fit products in your store to move them along the customer journey, increasing conversions and sales. You can build product match quizzes, personality quizzes, simple surveys, lead gen forms, and more.
Jebbit’s visual builder lets you quickly map out and build these experiences. With no-code design elements and omnichannel distribution, you can meet customers where they shop and provide personalized product recommendations that drive sales for your Shopify store.
Friendly Accessibility Tools
Everyone who shops online does it differently. We use different devices and make decisions at our own pace. Some of us may have difficulty reading text or using a mouse. Others may have color-blindness and not be able to distinguish certain shades. Either way, you want to create a store that is accessible to everyone. The Friendly Accessibility Tools plugin can help you do that.
With Friendly Accessibility Tools, you can easily adjust settings like contrasts, readable fonts, text size, and more, so anyone shopping in your store can navigate it easily. All you have to do is add this free Shopify app and enable the features you want. Changes will happen in your store in real time.
Fancy FAQ
FAQ pages are key to creating a good customer experience in your store. They provide instant answers to common questions and clear up any hesitations they may have. Fancy FAQ makes it easy for you to build attractive, search-friendly FAQ pages into your pages so you can establish trust with shoppers and encourage them to make a purchase.
PayWhirl Recurring Payments
PayWhirl makes it easy to create, manage, and sell subscriptions through Shopify’s native checkout. Customers can set up their own accounts, see their billing history, and make changes to their payment plans any time. They can also add new payment methods and information associated with their subscription, all without contacting your support team.
Tip Quik | Tip Pop-up in Cart
Want to make both your employees and customers happy? Tip Quik gives customers the option to add a tip for workers before checkout. You can design a custom pop-up using Tip Quik, then install the snippet on your checkout page in minutes. Your employees will be happier with more cash in their pocket, and your customers will have the chance to express their gratitude—win-win for everyone.
Promo.com
Promo.com is a free Shopify app that helps you create product videos that drive sales for your store. Video creation requires little to no effort on your part. You just have to choose the type of video you need and product you want to promote. Then, Promo.com will pull all existing images and video on your website to create a promotional video for your business.
Free Reading List: Video Marketing Tips and Tricks
Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.
Easyship
Easyship is an all-in-one shipping app that helps you reach customers around the world with lower shipping costs and higher conversion rates. Over 100,000 retailers use Easyship to save time and money for their delivery services.
When you use Easyship, you get access to pre-negotiated shipping solutions from couriers around the world through a single account. It also provides an intuitive dashboard where you can manage orders, including printing shipping labels, storing product dimensions, accessing invoices and receipts, generating return orders, and more.
Pre-Order Alpha
Pre-Order Alpha provides a fast and flexible way to sell pre-order, out-of-stock, and coming-soon products in your store. Using Pre-Order Alpha, you can highlight pre-order products with customized ribbons, add Pre-Order Now buttons to your product page, and automatically tag pre-order items in your admin, so you can stay organized and keep track of everything.
Setup takes five minutes, and there’s an excellent technical support team to help you out along the way.
Change Commerce
Change Commerce is a donation app that lets customers give to a cause, directly from your store. It was a Shopify Staff Pick in 2019 and 2020 and it supports over 1.5M unique nonprofits. You can place your donation request widget on a product page, a shopping cart, or at checkout. If a customer decides to donate, Change Commerce manages the entire donation process, giving you the opportunity to create a positive impact with little effort.
What You Need From Shopify Apps
In the section above, you have a list of the best Shopify apps from our years of experience with the platform. And it’s a helluva starting point.
But we never encourage our clients to trust what we say blindly.
Instead, we want you to have a solid foundation so you can make your own decisions about apps.
And, since apps just make it easier to perform Shopify store functions, let’s go over some of the most critical functions.
Inventory Management
Don’t make the mistake of thinking that you can scale successfully without robust inventory management tools.
Shipstation is a pretty good solution for fulfillment management.
Oberlo is a top-rated app for finding products to sell.
There are hundreds of apps out there that cater to specific needs in different industries. You should also consider an app that will manage back-in-stock alerts for your customers. Those can be a remarketing goldmine.
Product Reviews
Start collecting reviews as soon as possible from as many sales channels as possible.
Social proof is a massive sales driver, and you want to leverage it as much as possible. Collect reviews, and use Shopify apps to display those reviews on your store.
Judge.me is one of the apps we love for product reviews. It’s simple to use and easily integrates with just about every channel where you can reliably collect reviews.
Customer Service
Having a contact address is the bare minimum you can do to keep up with customer questions and complaints.
And you’d better make sure that you’re prompt in responding to emails because good customer service is becoming a necessity in today’s e-commerce environment.
But, we highly recommend using at least one of the many fantastic customer support and service apps on Shopify.
Gorgias is one of our favorites and has many options that are both easy to use and super effective.
Conclusion
Even the best ecommerce store owners have to rely on third party controls, apps, and integrations from time to time. While many entrepreneurs build their ecommerce websites on platforms like Magento, WordPress, and Craft Commerce; more and more online store owners are opting for Shopify as their web infrastructure. I’ve seen a number of Shopify sites over the years; most of them thrive with a proven set of controls from store owners who’ve taken the time to find the right ones.
If you’ve been selling online for any period of time, you know how difficult it can be to run a business. There are so many areas that need attention, from advertising and marketing, to order fulfilment and customer service. There’s security, accounting, and more. Running an online business is not for the faint of heart.