Do you want to know about the best tools for ecommerce analysis? The first question is the thing that comes in your mind. With the increase in online shopping, online business gets a boom all over the world. Business attitude towards online businesses is also changed these days. That is one of the most important things that need to be discussed here. You will surely be interested in knowing about the tools and there helps based on ecommerce reports that ensures you all kind of information related to your website.
If you are runing an online business and you want to analysis the data, these best tools will help you alot. Generally, every e-commerce businessman pay much attention on their data analysis. Data Analysis is an important thing in e-commerce field, it can let you make the right decision at the right time.
Ecommerce analysis is an important aspect of web analytics. It is the analysis of the transactional data that can help develop better strategies for businesses and can be used to improve your website performance and conversion rates.
Ecommerce is growing at such a rapid pace, it’s hard to keep up with the numbers. Marketers and analysts can no longer rely on spreadsheets to handle all their information. They need specialized tools for ecommerce data analysis.
Ecommerce KPIs to measure
There is no doubt that your company is unique and has specific needs. However, if you sell products, ensure that you measure these key performance indicators:
• Conversion rate – It is all about the portion of web users that will make a purchase, sign up to an email list, or click a certain URL.
• Visits and bounce percentage – This one shows the number of your leads and where they are coming from.
• Customer acquisition cost – For every buyer you get, how much money do you spend? CAC helps answer this question so you can adjust your advertising budget.
• Average order value – When a customer buys, the AOV will track their average expenditure.
• Revenue per Visitor – It calculates the amount of cash a site generates based on each
Optimizely
If you’re looking to create a more personalized and authentic shopping experience, Optimizely’s ecommerce specific features can be an effective place to start. The platform centers around using A/B testing and experimentation to create more authentic experiences and ultimately drive conversions.
Use Optimizely to:
- Collect actionable customer-focused data to influence site optimization
- Experiment with simplified checkout flows to reduce shopping cart abandonment
- Trial chatbots to provide quicker customer service
![](https://obiztools.com/wp-content/uploads/2022/02/top-7-ecommerce-tools-2021-optimizely.png)
Pricing: Plans depend on business size, subscription length, and whether it’s full-stack or web. Optimizely doesn’t disclose their pricing on their site, so businesses need to contact them directly.
Best for: Ecommerce business owners who want to trial new techniques to optimize their site experience.
Glew.io
Glew.io is one of the most comprehensive ecommerce analytics tools available today, making it a good choice for both smaller ecommerce businesses and larger ones.
Using Glew.io ecommerce tools you can:
- Review your top-selling products and differentiate them from products that generate less profit
- Configure Glew.io to track sales from multiple retail platforms. For instance, if you sell on Amazon and from your own site, you can see both sets of sales data in one place
- Use advanced customer analytics to target specific customer segments and review what specific customers bought
- Review your site’s marketing performance by pulling data from Google Ads, Facebook Ads, and Instagram Ads
![](https://obiztools.com/wp-content/uploads/2022/02/top-7-ecommerce-tools-2021-glew.png)
Pricing: From $79 per month for a one year contract.
Best for: Both small and medium ecommerce brands looking for a complete ecommerce analytics tool.
Google Analytics
![](https://obiztools.com/wp-content/uploads/2022/02/google-analytics-1440x623-500x216.png)
Google Analytics is the go-to choice for small and large businesses alike, evolving from a mainly traffic-driven analytics service to a complete data tracking and ecommerce analysis tool. Almost everyone uses or has used Google Analytics at some point, and you should probably do the same.
This essential tool can track data and provide comprehensive reports on ecommerce metrics like sales conversions, product performance, customer acquisition, and various customer behavior and interest insights. And the best thing? You get all of this for free.
Google Analytics integrates pretty much flawlessly with any ecommerce platform you can think of, hence its popularity and ease of use. Plus, there are millions of blogs, videos, and other sources of information, hints, and tips to help you maximize the full potential of your analytics on Google. Learn how to create custom reports, flow visualization graphics, and in-depth audience reports to really understand what makes your customers and potential customers tick.
How much does Google Analytics cost?
- Free, but with paid options for larger enterprises
Hotjar
![](https://obiztools.com/wp-content/uploads/2022/02/hotjar-1440x648-500x225.png)
Hotjar is all about analyzing and understanding customer behavior, turning your numbers into a clear picture of what users do on your site.
It does this via a unique ‘heat map’ which shows exactly where on your site is getting the most activity, so you can find out which categories, pages, and products are the most popular—and design your site to maximize conversions.
There are different types of heat maps available, so you can see and record precisely where users clicked, scrolled, moved around, and on which devices they used. There’s also a funnel feature that shows how users navigate your site and where they are most likely to leave.Ask the Right Questions, Choose the Right ESP!GET MY COPY
Hotjar is perfect as a visual interpretation of your customers’ user experience, helping you understand how they interact with your site and record the behavior and preferences that motivate them. This will allow you to test and optimize the effectiveness of your CTAs.
While it won’t replace more ‘traditional’ marketing analytic tools (there is no way to track ROI or predict future performance, for example), Hotjar is the best in its niche and offers a great freemium version.
How much does Hotjar cost?
- Personal Basic: Free
- Personal Plus: $29/mo
- Business: $89/mo
Kissmetrics
![](https://obiztools.com/wp-content/uploads/2022/02/kissmetrics-1440x626-500x217.png)
Kissmetrics has advanced analytical tools for business, offering enterprise-level features at competitive prices. The beauty of Kissmetrics lies in how it combines essential ecommerce metrics like conversion rates, sales, ROI, average customer value, and so on with a more personalized experience.
For example, you can link this data to specific customers, allowing you to track their journey from start to finish. This allows you to view your data through the lens of a real person, not just numbers on a screen, giving you actionable insights based on customer behavior and preferences.
As well as getting to know your individual customers, Kissmetrics allows you to segment them by common interests and behaviors so you can find out what resonates best with specific demographics, and you target them with content and offers that they find most relevant.
Kissmetrics is the ideal tool for serious ecommerce businesses that are ready to upgrade from Google Analytics. It’s not a cheap option, but the way it can translate your raw data into real information based on customer behavior is second to none. You’ll be able to instantly generate detailed reports in real-time and access all of your key metrics on a single, easily-customizable dashboard.
How much does Kissmetrics cost?
- Silver: $299/mo
- Gold $499/mo
- Custom options available upon request
RetentionGrid
![RetentionGrid makes data analysis easy and straightforward RetentionGrid](https://obiztools.com/wp-content/uploads/2022/02/retentiongrid.png)
Another analytics software that is almost always mentioned in the same sentence KISSmetrics is RetentionGrid. What’s great about RetentionGrid is the fact it provides the data in easy to understand color-coded graphs, furthermore, they provide suggestions on how to best reach the different segments, in other words, what kind of marketing works best as well as which campaigns will have the best results depending on who your visitors are.
Metrilo
![](https://obiztools.com/wp-content/uploads/2022/02/Metrilo-crm-1024x442.jpg)
Metrilo is an actionable analytics platform that comes with not only analytics but an integrated CRM and automated email marketing systems. This allows you to look at reports, and act upon them straight away.
The tool also comes with a Retention analysis, which can help you understand your customer lifecycle and it can also help you send out marketing material at the right time and can help you turn one time buyers into loyals- a feature that’s rare in usual analytics solutions.
In short, Metrilo gives you eCommerce analytics that will help you fine-tune your marketing activities and boost sales.
Also, Metrilo integrates well with WooCommerce, Magento, and Shopify and syncs historical data, which means once you integrate, it would feel just like you’ve had Metrilo all along. Nifty, huh?
Clicky
![get live updates with Clicky Clicky Real Time Web Analytics](https://obiztools.com/wp-content/uploads/2022/02/clicky-500x323.png)
One thing that makes Clicky so popular is the fact that it is extremely easy to use, meaning no matter how experienced you are, you will still be able to use this analytics tool. One aspect that sets Clicky apart from their main competitors is the live information made available to website owners.
Adobe Marketing Cloud
![This isn't the solution for those with little data experience Adobe Marketing Cloud](https://obiztools.com/wp-content/uploads/2022/02/adobe-cloud_XV5g2MG-500x294.png)
Adobe Marketing Cloud is another very powerful analytical tool often used by large ecommerce stores. However, before you go ahead and spend a truck load of money, please be aware of the fact that it does require significant knowledge of the application in order to set it up properly, and it can end up being a very costly affair before you get the data you really need.
Crazy Egg
![Implement CrazyEgg to see which area of your store should be redesigned CrazyEgg Heatmap](https://obiztools.com/wp-content/uploads/2022/02/crazy-egg-500x318.png)
Crazy Egg isn’t as much an ecommerce analytical solution as the rest of the solutions mentioned in this list, instead, it can really be used on almost any website. What makes this software better than many other solutions is the fact that they offer some very comprehensive and yet user-friendly graphs. Furthermore, the company offers information in the form of heat maps, which can be used to examine which areas of your website you need to focus on and which areas your visitors are simply ignoring.
Factors to Consider when choosing an analytics tool
As there are hundreds of products online which claim to be the best, you can get confused when choosing. To help you avoid confusion, we have enumerated some of the factors to consider when picking eCommerce analytics tools.
![Factors to Consider when choosing an analytics tool](https://54.183.92.130/wp-content/uploads/2021/08/Factors-to-Consider-when-choosing-an-analytics-tool.jpg)
• Start by understanding the goals and needs of your business. If you do this, you will find it easier to select a tool that can help you meet your objectives.
• Ease of use – Unless you have technical knowledge and skills, avoid complicated digital analytics devices. The idiot-proof tool will be easier to navigate even if you have no prior knowledge.
• Superior analytics and features – A simple tool is fine, but if it cannot analyze complex data and turn it into simple charts, tables, and graphs, you might as well leave it. Choose an advanced product that is also easy to use.
• Ease of customization – It is not always that software will fit your needs well. Sometimes you need to customize it intelligently to work with existing systems. This is the type of tool you require.
• Pricing – You know your pockets better than anyone else. Our choices above feature different prices to ensure that people get what they can afford.
• Data connectors – The right tool should help you draw information from different data sources. The best can connect you to hundreds of sources.
Conclusion
While the words SEO and Search Engine Optimization often get thrown around, it is important to note that there is more to search engine optimization than just providing excellent content that is optimized for search engines. In addition to making sure your website meets all of the criteria for a strong search engine ranking, it helps to evaluate how you are able to monitor your website’s performance and determine what changes you should make in order to increase traffic statistics. There are many ways a business owner can use analytics tools to gain this insight.
You have products to sell. And you want to track the progress of your ecommerce sales and meet your goals. Hiring an agency being expensive, there are a lot of web tools available on the web that will help you analyze the buying behavior of your customers (and prospects) to maximize profit. Here is list of best tools for you to analyze ecommerce metrics.