Internet Tools for Ecommerce

You are curious about internet tools for ecommerce, and we are here to share the most important tools, services and ecommerce companies. Having all the necessary tools will help you marketing strategies succeed throughout your internet business. If you need proper guidance in choosing the most appropriate tool for your ecommerce website, then contact us. We will be able to recommend a proper solution based on your needs.

With the advent of internet, there is no need to know HTML and web development to create ecommerce websites. However some knowledge in internet technologies can be beneficial if you wish to create advanced features in your ecommerce store . There are many tools available online which can help you to achieve that. I have tried to present many of those tools here through a series of articles.

You may have heard of some new online marketing tools coming out. And if you are trying to market your own company or ecommerce site, you probably want to know about these new internet tools for ecommerce. Many companies might announce their new web-based services for free, or make them available for free for a limited time period, because they want to test the demand and build a customer base. Maybe it is just rumours, whether it is true or not, there might be some great ecommerce tools that are already in use by other companies around the world, but hasn’t come to your knowledge yet.

I’m a big fan of the internet and am often on there browsing when I should be at work. As an ecommerce business owner, there are a lot of tools and resources available to help me make more sales.

The current state of ecommerce

Let’s look at the state of ecommerce; and right away, the first things that pop up are: more and more consumers browse on mobile before making a decision to buy [1], ecommerce sales keep increasing every year [2], and a quality SEO ranking is more crucial than ever, with more than 40% of people starting their shopping journeys on Google [3].

What does this mean for you specifically? A couple of things:

(1) Your store – or more accurately your ecommerce website builder – has to enable you to create a mobile-friendly store website. Without that, you won’t attract mobile shoppers and thus reduce your revenue significantly.

(2) You need to take the first step as soon as possible. Yes, the sales are increasing, but what that also means is that competition is increasing as well, so you must act quickly if you want to have an impact. Don’t wait, choose your ecommerce website builder today!

(3) Your builder has to have good SEO structure in place and allow your store website to take full advantage of it. If your store is not SEO-friendly from day one, it’s going to be hard to retrofit SEO on top of it later on.

1. Acquire Live chat

Customer service is a crucial part of any business. The manner in which a business deals with its customers or clients determines whether they would recommend it to anyone.

E-commerce websites face certain limitations when it comes to customer servicing, thereby adding to their problems. Therefore, Acquire has come up with a Live Chat tool.

This eCommerce tool makes it easy for businesses to keep a clear line of communication with their customers, at all times. Whether your customers need help in finding the right product or need technical support, with the help of Live Chat software you can give them a live demonstration of your service or product. Also, the ‘screen sharing’ feature allows you to guide your customer step by step.

Features of Acquire

Live text chat: It is possible to send and receive text messages simultaneously through this feature. It is one of the best tools used for the customer and inquiry conversation.
Live Video assistance: In today’s time, it is very important for most of the businesses to provide video assistance to their customers. This tool helps the business reps to interact with the customers personally and face to face.
Co-browsing software: Co-browsing technology allows an agent to connect directly to the customer’s browser window. The rep can also see the customer’s mouse cursor, web page and interact with the web page in real-time.
Screen sharing: Most of the customers aren’t tech savvy so they might need the additional support. Acquire’s Screen-sharing feature allows the agents to gain temporary access to the customers’ computer and assist them through the process. It’s flawless and fluent and provides a full HD experience to both the parties.

2. ProProfs Help Desk

In the online industry, repeat customers are paramount to the success of any e-commerce business and therefore, it becomes all the more important to keep your customers happy and satisfied.

Now, with a lot of queries coming in the form of product feature requests, pricing requests, etc. your support team might fail to respond to every customer email.

This is exactly where the ProProfs Help Desk comes to the picture and makes your team well-equipped to deal with an increasing number of tickets quickly.

So if you are having a hard time keeping track of valuable customer emails, then ProProfs Help Desk is the solution to your online business needs. Let’s quickly explore some more benefits of this tool.

3. Omnisend

For the online sellers who need more eCommerce-friendly tools from their email marketing provider, Omnisend is a go-to platform.

With Omnisend, you’ll be able to create eCommerce-focused email campaigns and automation workflows in a few clicks, offering you the critical welcome, cart abandonment, and post-purchase follow up emails you need.

It even comes with their best eCommerce workflow templates, so it’s a matter of just customizing your workflow for your online brand.

Features of Omnisend

Visual builder for email, automation workflows, email capture forms, landing pages, SMS, and etc.
E-commerce-focused features like auto-generated discount codes, and the ability to pull products directly from your store to your campaign in a matter of clicks.
Smart segmentation for easy campaign targeting.
Powerful automation workflow splits that allow you to target customers as they move through your workflow.
Email and SMS capture with forms, landing pages, pop ups, etc.
Advanced sales reporting for online sellers.

4. MailChimp

On connecting your online store with MailChimp, you will be able to create targeted campaigns, automate follow-ups and send ‘back-in-stock’ messages. The tool helps you learn about what your customers are purchasing, which will eventually help you create better targeted emails for them.

The tool helps you design your site with a custom domain and online store. It generates customer journeys for better mapping capabilities and creating authentic sales experiences.

Features of MailChimp

Flexible design for all sizes
Powerful and effective automation for online sellers
Advanced analytics to grow your business
Comprehensive mobile options that go well with your e-commerce brand
Hundreds of integration with apps you are already using
Complex and flexible API documentation

5. ReferralCandy

Here one gets a reward for telling their friends about your store. It is the eCommerce store plug-in that helps your eCommerce site to get more word of mouth sales.

ReferralCandy has been successfully running referral marketing campaigns since 2009. This eCommerce tool has helped numerous brands to increase their referral rates and growing sales for customers.

Features of ReferralCandy

ReferralCandy gives you the flexibility to create and set a variety of reward and incentive programs.
It gives every customer their own referral link and makes it easy for new members to join your program.
In today’s era, referral marketing is one of the most powerful methods to generate new customers for any other business.
According to ReferralCandy, the ROI of referral marketing can go up to 300%, or even more!

6. MyDukaan

Dukaan is the perfect choice for businesses looking for an all-in-one platform. This is especially working great for new starters as it will help beginner eCommerce stores build and design their website, add and sort products, and get their online journey started.

With Dukaan, eCommerce brands can start selling and growing in less than 30 seconds. Also available on Google Playstore and iOS, Dukaan offers an exclusive app to make all your eCommerce processes even more simple.

All you have to do is choose your eCommerce brand name, think of the most proper design, add products, and start selling successfully.

Features of Dukaan

With Dukaan, you can choose and acquire a free custom domain that’s authentic to your eCommerce brand.
The mobile app version of the platforms allows customers to order directly from their phone, and businesses-to build their mobile presence more easily.
The Dukaan support staff is there 24/7 to cover your marketing, accounting, and other support-related operations.
The platform offers add-in plug-ins, including Google Analytics, Facebook Pixel, and even SEO tools.
The private community of eCommerce merchants is there for questions and support.

7. Elementor

Before you add tools to your online store, you’ll first have to build it. WordPress will naturally be your platform of choice. But what if you can’t (or don’t want to) code?

Well, you can always use Elementor. A code-free WordPress website builder, Elementor boasts a powerful WooCommerce website builder feature that can be leveraged towards creating WordPress-based online stores, as well.

Users can choose to create their eCommerce website from scratch, using Elementor’s dynamic drag-and-drop editor. Alternatively, they can opt for Full-Site Kits. Complete websites, Kits are designer-made and can be effortlessly customized for immediate launch.

Features of Elementor

Cloud Hosting: Elementor users can create their own WordPress-based online store without ever needing any external hosting service. With built-in cloud hosting for WordPress, you can create your WooCommerce site for as little as $99
Live Video Assistance: Today, it is very important for most businesses to provide video assistance to their customers. This tool helps the business reps to interact with the customers personally and face to face.
Full Site Kits: Elementor offers a number of designer-ready WordPress stores you can lightly customize and launch within minutes.
20+ eCommerce Widgets: Offering users 90+ widgets, Elementor boasts more than 20 widgets tailored specifically for eCommerce use cases, such as ‘Add to Cart’ and ‘Menu Cart’.

8. Metrilo

Unlike Google Analytics, the Metrilo tool updates the order statuses in real-time. Therefore you can see your revenue calculated accurately. You can get detailed analytics from the KPI dashboard.

It doesn’t count refunded or canceled orders. You can look up specific order statuses like “on hold”, “delivered”, “pending”, etc. Metrilo offers 30+ filters to get desired segmentation for targeting apt audiences.

Features of Metrilo

Customer LTV
Cart abandonment rate
Average orders per customer
Checkout completion
Conversion rates by device
Revenue per visitor
Average order value

9. Wigzo

Wigzo’s Machine Learning technology converts your data into predictive insights and also suggests the best engagement channel that is suitable for your marketing action.

One can access all the audience data whether it is from media channels or digital forums. Wigzo technologies unite marketing automation with individual behaviors. This eCommerce tool helps marketers to boost their campaign results.

Features of Wigzo

360-degree user profiling
Behavioral automation
Email personalization
Personalized notifications
Product recommendations
Exit intent

10. Google Analytics

Google Analytics is the most preferred way to track most of the data of your e-commerce site. You simply need to add a small amount of code to the back end of your site.

It will allow you to collect data to view which traffic sources have been most beneficial or profitable. This facilitates you to work out your marketing ROI easily.

Features of Google Analytics

Number of transactions
Conversion rate
Total revenue
Average order value
Number of unique purchases
Quantity of products sold
Quantity of product sold
Revenue by product
Average price of products
Day to transaction
Visits to transaction

How Does Ecommerce Sales Tax work?

A sales tax is a consumption tax that is charged as a percentage of the sale of a taxable product.

Typically, you need to charge sales tax in states or regions where your business has a physical presence or significant connection.

The general rule for ecommerce sellers when collecting sales tax is:

If your business has a nexus in a state (legal jargon for significant connection), you are obligated to collect sales tax from online customers in that state.
If your business does not have a significant connection or physical presence, you typically do not have to collect sales tax for online sales.

Having said that, a US Supreme Court ruling in June 2018 has made it easier for states to make it obligatory for all businesses, regardless of physical presence, to collect sales tax.

Also, through some business activities (especially in cases of ecommerce business), a nexus is often created outside your home state too. This might include a location, inventory, affiliates, personnel, a dropshipping relationship, or an economic nexus where the sale exceeds the transaction amount set by the state.

Conclusion

The internet has made it possible for you to be an e-commerce entrepreneur, whether you are selling used mobile phones or handcrafted pet toys. If you have already decided on your niche and have started building your store, one thing that you need to take care of for its success is an effective selection of the right tools for marketing.You will also find a lot of free ecommerce tools that can help you build and maintain your business.

If you are an ecommerce brand or plan to create one, you need to have a large arsenal of specific ecommerce marketing tools at your disposal. This will make it possible for you to run a successful business, as a lot depends on the marketing and promotional efforts that are used. Ecommerce conversion rate optimization is also something that could be very useful in every case where you want to take your company’s performance to a whole new level.