The best free software with powerful features for inbound marketing and sales work better than any paid alternatives. But the problem is that free solutions are hard to find. And most of them have limited functionality or have hidden costs that appear after a certain period of time. The problem is that free solutions are hard to find. And most of them have limited functionality or have hidden costs that appear after a certain period of time.
The lead management software free download is becoming more and more important today. There are many applications that complete the same functions as much pricier ones. But to choose a reliable and easy-to-use application can be difficult, especially for users with not too much experience.
Lead management software nowadays are built to help you organize and streamline the sales process. They allow you to have all your leads information in one place, accessible at anytime, from any device you wish. Thus, making it much easier for a sales person to find the right prospect quickly. Are you curious about best free lead management software? Or about free lead management app?
Lead management is one of the pillars of successful online marketing. Especially if you are offering a SaaS, mobile app or software platform etc., one of the most important metrics, that you should track, is the number of leads generated. The number of leads is a direct measurement of your marketing activities and it can be used to prove the effectiveness of your online lead generation campaigns. Today I want to share with you my observations and expertise on lead management technological solutions and suggest to you several options for improving your customer’s pipeline with effective lead management software solutions.
How to choose the best CRM software for you
Key features of the best free CRM software vary between vendors, so you should prioritize those that match the size, sales pipeline, and workload of your business. Say, for example, you’ve got an existing database of 5,000 contacts: Zoho CRM and HubSpot CRM can accommodate this, whereas Agile CRM—with a contact limit of 1,000—cannot.
If you don’t want to add any manual work to your team, then solutions with workflow and email automation may be your go-to: for example, Zoho CRM includes automation of tasks and reminders, while HubSpot CRM has bulk emailing functionality.
Reporting is also a make-or-break feature, as it helps analyze sales productivity and inform which deals to focus on. If your team needs customizable performance analytics on a free plan, you should give HubSpot CRM or Insightly a try.
Since it’s free, there’s really no reason you shouldn’t try it out! Here are some of the best free CRM software platforms, with enticing free plans:
Freshsales
Benefits:
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships.
With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. With Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict revenue with sales forecasting. Businesses can take the next step forward towards powerful pipeline management with Freshsales. Also, the option to use native CPQ makes generating and sharing quotes and other vital sales assets hassle-free.
Drawbacks:
Like many vendors, some of the better features are reserved for premium packages. Among these for Freshworks CRM are time-based workflows, some chatbot tools and advanced metric reporting. But overall, the free and basic plans are a decent place to start, and you can always upgrade.
Pricing:
- There is a Free Forever Startup plan
- Growth plan is $15
- Pro plan is $39
- Enterprise plan is $69
Less Annoying CRM
Benefits:
Less Annoying CRM (aka LACRM) is designed as an all-inclusive CRM solution for small businesses. They offer a long 30-day free trial. After that, they have a single, low-cost paid plan.
LACRM handles task management, lead-to-sale, contact management, and follow-ups. Manage all your customer data, track your leads through sales pipelines. Stay on top of events and to-dos (in easy-to-use calendar and agenda formats). Makes a great real estate crm.
Emails written and received outside a CRM platform can be logged inside LACRM. The app provides every user with a unique email logging address. You can create a contact with whatever email provider you use.
Drawbacks:
There are minimal app integrations, which might be a significant limitation, depending on your needs. The app sends out notifications by SMS or email, but not in-app, which feels a bit retro.
Pricing:
- $15
LACRM offers a risk-free, 30-day free trial for its only pricing plan.
Zoho
Benefits:
Zoho CRM provides a small business-friendly platform with a simple user interface, customizable modules, pragmatic automation, and social media features.
If you’re seeking free-ness, their unpaid plan for up to three users is a good place to start. The platform will allow you to build up and define specific workflow, manage leads, and start rationalizing day-to-day operations. It integrates with Twitter, Google+, and Facebook too, so you can reach out to leads with superhuman perfect timing.
Once you outgrow the free CRM, you can upgrade to the reasonably priced Standard version of Zoho CRM, which pumps up the usability factor with robust sales forecasting and KPI tracking. The Enterprise version piles on more features like stage-by-stage sales funnel tracking, data comparisons across users, teams, regions, products/services, and much more.
Drawbacks:
Zoho has no email tracking or individual lead notifications, which might be a problem if one-on-one, long-term engagement with specific users is integral to your business. UI can be a bit laggy. Paying for Zoho add-on modules to give the CRM more mileage can shoot up operational costs quickly.
The free version lacks mass emailing features and overall the CRM has pretty limited customizability.
Pricing:
- A free version is available for up to 3 users. 15-day free trial for paid versions.
- Standard edition is $14
- Professional edition is $23
- Enterprise edition is $40
- Ultimate edition is $52. Exclusive 30-day free trial.
Really Simple Systems
Benefits:
Really Simple Systems (RSS for short) doesn’t shy away from touting their marketing automation, sales and service platform as simple—but that doesn’t mean it lacks sophistication, it’s just really easy to use. This is especially handy for companies with distributed offices and remote workforces.
While they have paid-for versions, their free option is more than just a temporary trial offer for companies up to two users, so budding businesses and solo entrepreneurial ventures can use the CRM without watching the calendar. It allows for unlimited contacts and up to 100 MBs of document storage. The free version includes many of the core features including sales automation and customer service.
Free users will be able to access distinct management tools for both contacts, which updates in real time all relevant info and related tasks for contacts, vendors and suppliers; and leads, which aims to convert contacts into eventual sales. RSS also does reporting their own way, dividing up the action in two parts.
For one, there’s ‘Listing reports’ for quick stats on simple questions like, “how many hits did we get this month?” (you can formulate more complex questions too). Then there’s ‘Forecast reports’ which focus on expected sales numbers in a variety of time frames.
For small businesses in the B2B game, RSS makes moving into the CRM zone a snap.
Drawbacks:
Generating reports is probably more complex than it needs to be. Opportunities system can be a bit clunky to use. Email marketing could be better; the email templates are fairly basic.
Also, if you’re using Outlook, you can’t link tasks to trigger active reminders in your inbox.
Pricing:
- Free plan for up to 2 users.
- Starter plan is $15
- Professional plan is $33
- Enterprise plan is $50
EngageBay
Benefits:
EngageBay bills itself as a HubSpot alternative, and sells three business process-orientated suites: Marketing Automation, Live Chat & Helpdesk, and CRM & Sales Bay. The last of these, CRM & Sales Bay, provides contact management tools designed for simplicity and company growth.
The platform provides multi-channel listening, aggregating contact info from across all your customer touchpoints. Track contact activity, web activity, email response, open and click rates, and more.
Integrates with Gmail, Office 365 or any other IMAP service, with two-way sync capabilities. Zapier, SendGrid, Mailgun, Xero, and Mandrill integrations allow you to connect your CRM with your other business processes and further streamline your operations.
Drawbacks:
Could use more native integrations with third-party apps. Email template options are limited in number and simplistic in style.
Pricing:
- A free plan is available, limited to 1,000 contacts and 1,000 branded emails
- Basic plan is $12.99
- Growth plan is $24.99
- Pro plan is $49.99
Capsule
Benefits:
Capsule works to bump not just your customer relationships, but all your business relationships, to the next level. And this it does ever so simply, with a clean user interface and zero learning curve.
Rather than piling on extended features, Capsule quite simply hones in on being really good at managing daily work. You can instantly find out what’s going on with your sales pipeline (bids, lead generation, proposals, customer data, etc.) and what your team needs to do and when.
It also makes it easy to find key information—contact lists can be imported from Gmail, Outlook, and your CSV spreadsheet and database files.
If you run a business solo or with a partner, you can get by with Capsule’s free version (the cap is two users). The Professional version features Zapier, G Suite, Zendesk, Twitter, and Mailchimp integration, helping you collect information and capture leads from across your apps.
Drawbacks:
The free plan is capped at 250 contacts, so you may find yourself suddenly hitting a glass ceiling and having to commit to a paid plan. To keep using the product you’ve invested in for your day-to-day business, you may go from paying nothing to dishing out $18/month (or exponentially more).
Apart from that, in order to track and auto-generate contacts from email, you’ll have to remember to BCC them to your Dropbox, which is quite easy to forget.
Pricing:
- Free, basic version of Capsule is available for up to 2 users.
- Professional version is priced at $18
- Teams version is priced at $36
A 30-day free trial is available for Professional and Teams.
BenchmarkONE 
Benefits:
BenchmarkONE is a very comprehensive CRM system for sales and marketing. It’s also great for email marketing automation to gather and qualify prospects. The sales automation features manage your pipeline and help win more successful conversions.
It’s great for small to medium businesses like agencies, private practices and consultants. It also offers very detailed analytics and reporting.
Drawbacks:
Teams with more than 5 people will need to take a more expensive plan. There are no customer support tools, so it’s not a truly all-in-one CRM.
Pricing:
- Free version is good just for 1 user
- Core $70 is for 2 users per month
- Pro $139 is for 5 users per month
- Enterprise $199 is for unlimited users per month
There are also 2 premium onboarding services valued at $199 (included with Core Plans) and $399 (included with Pro and Enterprise plans).
HubSpot
Benefits:
HubSpot is one of the biggest vendors out there (up there with Salesforce), and they offer a free CRM for unlimited users with basic features.
The free HubSpot CRM allows you to assign and track leads, manage the sales process, manage workflows for better management, and record customer interactions across every channel in one place. It also has pretty comprehensive email marketing, as well as inbound marketing tools (the latter is quite useful for getting search engine hits for blog posts).
The platform works with G Suite and Microsoft Office, making implementation and data syncing seamless. Integration with Zapier facilitates easy information sharing and task management across apps like Google Sheets, Facebook Lead Ads, Slack, and more).
The non-free, paid add-on packages for HubSpot CRM boost data storage, generate more sophisticated reports, and incorporate new AI and advanced automation tech.
Drawbacks:
The free CRM has many features, but a lot of them aren’t that robust, which means you may find yourself having to shell out for Marketing, Sales, or Service Hub products. Customizability is limited, which might make the CRM hard for certain niche small businesses to tweak and meaningfully implement.
Pricing:
- HubSpot CRM is free and the number of users is unlimited.
- Marketing Hub, Sales Hub, and Service Hub add-on packages are $50
- HubSpot CMS starts at $300 per month
- All-inclusive Starter Growth Suite starts at $113
Learn More: HubSpot
Bitrix24
Benefits:
Based on a number of users, Bitrix24 is one of the most popular free CRM in the world. Bitrix24 provides a cloud CRM solution that’s free for up to 12 users, with a cap on data storage of 5 GB. Features-wise, it provides largely the same range as paid plans, albeit scaled-down. Everything you need is there: pipeline management, lead management, sales tracking, reporting, task automation, and more.
The user interface helps make Bitrix24 easy to use (the Kanban view is especially good). There’s voice, email, chat, and video channel access in-app, and mobile apps for iOS and Android to ensure your team can clinch deals and defuse issues at critical moments.
Drawbacks:
While the UI looks nice, it’s sometimes a bit confusing to navigate through different modules. Customization possibilities may not be robust enough for complex and/or specialized business applications. The app can lag sometimes.
It should also be said that Bitrix24’s learning curve is firmly in the ‘moderate’ category.
Pricing:
- Free starter business tool suite for up to 12 users.
- CRM+ plan for up to 6 users is $55 per user / month
- Project+ plan for up to 24 users is $55
- Standard plan for up to 50 users is $79
- Professional plan is $159
- The prices above are for the cloud-based version. On-premise solutions are also available.
Learn More: Bitrix24
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How we test CRM software
When testing CRM software, we look at the features of the product and how it fares against the competition, as well as how user-friendly it is, what support options are available, and—for the best free CRM software—whether it delivers beyond the basic needs of a small or medium-sized business.
For free CRMs, features that score highly include contact and deal management, sales pipeline management, and basic reporting functionality, with bonus points for in-built calling and bulk emailing, customizable analytics dashboards, workflow automation, and third-party integrations.
In use, highly-ranked CRM software is straightforward to navigate, with clear feature categorization, drag-and-drop deal management, and an interface that gets tasks done quickly.
Conclusion:
In lead management system, you are required to capture leads data manually. It is a lengthy process, so it is not possible to hand over complete responsibility with the human power. This is where, the free software comes into picture to work as an assistant in this process. There are many apps available on the internet that can be used for lead generation. The best thing about Free lead management software is, it helps you in such a way that you don’t require any hardware infrastructure or someone to take care of your business.
In the business world, you need lead management software in case you are looking for a way to organize the leads and prospects. There are opportunities that require you to be organized and to have details of the people you are looking at in order for the sales to be achieved. You will have better results if your data is properly managed and this is what free lead management software offers you.