Lead generation tools are one of the most important asset to any business. They allow businesses to take in information from people who are interested in them. However, there are tons of different lead generation tools out there such as Mailchimp, Leadpages and Ontrapages. If you have noticed one thing it is that these tools can be very expensive and not always suitable for your business or marketing plan. At least not all the time. So why not use something that’s a bit more flexible? Something where you can pay monthly or even use it completely free depending on your needs? This is where we come in with our list of best lead generation platforms which will help you find what works best for you and your customers!
No matter what your marketing team’s lead generation goals are, it’s important to have the main tools on hand to help you achieve those goals quickly and effectively. These platforms offer b2b marketers a variety of services from lead generation to software testing.
When it comes to digital marketing, it’s all about the numbers. The foundation of any successful business lies in its ability to convert traffic into customers. With so many website owners trying to push visitors’ attention towards their products, lead generation platforms have become a ubiquitous part of internet marketing.
Lead generation is the process of acquiring new customers who will buy your products or services. Lead generation: can be done with different strategies, including creating a website. However, there are many types of lead generation that you can use for your business – from one-to-one to broadcasting. Still, whatever lead generation strategy you employ, it’s good to have an idea about the best lead generation platforms for your marketing strategy, and I’ve rounded up some of the top free online lead generation tools.
What Is a Lead Generation Software/Tool?
Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. These are called “leads” and usually come from your website or other online sources.
The key to lead generation software is that leads are collected without any ongoing manual work from you. Essentially, these tools automate the process so you can focus on other areas of your business. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address.
Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers.
If you are struggling to collect leads, it’s time to bring in a new lead generation software… or past time to upgrade what you currently have. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns.
Why is this important? Well, you can focus on the things that really matter instead of wasting time trying to fix all of your lead generation problems yourself.
What Types of Lead Generation Software/Tools Are There?
Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads. They include:
- On-page Lead Generation: Drives leads directly from your website through optin forms and campaigns
- Email Marketing: Nurture those leads with campaigns to keep them engaged with your brand
- Email Address Finders: Connect with people who aren’t on your email list
- Prospecting and Outreach: Collect contact on anonymous visitors and reach out to potential leads
- Customer Relationship Management Tools: Connect and track leads throughout the sales funnel
- Sales Tools: Turn leads into paying customers while also staying in touch with existing customers
- Communication Tools: People love to chat and communicate. Use this to your business’ benefits to help generate leads
- Advertising Tools: Drive traffic to your site from places like social media and through paid ads
We know, it’s a lot. But you don’t have to use all of them to have a successful lead generation campaign.
It all comes down to the type of tools that make sense for you and the type of campaigns you want to run.
So, are you ready to get started? Let’s dive straight into our list.
HubSpot
A jack of all trades when it comes to lead generation
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Many workflow features+Can integrate with CRM+Integrated marketing suite
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns, and manage social media accounts in addition to carrying out lead generation activity. It’s perfect for SMBs that are looking to scale and don’t want yet to dip their toes into enterprise CRM software and its associated challenges (and not to mention cost).
Albacross
Helps you identify and contact vital leads
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Navigation tracking+Helps identify leads in real-time+Can find lead contact emails
We’re big fans of Albacross, which is about identifying potential leads who are visiting your website in real-time and recognizing (before ultimately acting on) their navigation habits. If you’re targeting your product or service at a particular demographic, for example, you can see if anybody belonging to it is browsing your homepage, specific channels or other pages before emailing them. And by showing what kinds of companies and individuals are visiting your site, Albacross helps you tailor your messaging to better attract the leads you desire.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Qualaroo
Best For: Survey, lead forms, on-site polls, behavioral insights
Suited For: Small to big enterprises
Integrations: Yes
Qualaroo is the best lead generation software and an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.
How to Use Qualaroo as Your Lead Generation Platform:
- Create feedback surveys and add a lead form at the start or end to generate new leads.
- Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
- Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
- Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
- Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
- You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
- Choose how, when, and who to target with each survey and lead form using advanced targeting options.
- Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
- Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
- Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.
Price: $ 0.0008 Tracked Pageview/mo
Pros
- Easy to set up and use. You can just log in and start designing the survey to get target leads.
- Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.
Cons
- Reporting UI can be improved. Needs more export options and filters.
What Types of Lead Generation Tools Are There?
There are various types of lead generation platforms you can use for B2B lead generation. Here’s a look at several:
- Inbound lead gen tools: Helps to drive leads to your website.
- Outbound lead gen tools: Helps find and message leads via email, calls, social media, etc.).
- On-page lead gen tools: Helps capture leads via your website (lead capture forms).
- CRO tools to increase leads: Improves how many leads convert into sales-qualified leads.
- Marketing management tools: Measures performance to enhance lead gen campaigns and target quality leads.
- Email marketing tools: Creates nurturing campaigns to keep prospects engaged and moving through the buyer’s journey.
- Search marketing tools: Helps increase traffic that stems from paid and organic search to increase on-site leads.
Which you decide to use all comes down to the type of lead gen campaign you run. For instance, if you’re still manually sending out emails to prospects, then it’s time to upgrade to an email marketing tool. Automation is key to making B2B lead gen seamless and practical.
Conclusion
Generating leads is one of the most important aspects of any marketing campaign. Whether you are trying to acquire new customers, find new employees or partners, or create success for your business in other ways. Leads are a key part to any successful campaign and play a big role in lead generation and lead management.
Lead generation has become a bit of a buzz word that is thrown around without much understanding of its meaning. You can claim to be a lead generation expert, but until you know what it really means, you can’t be taken seriously. In fact, if you don’t have an understanding of lead generation strategies and tactics then you probably shouldn’t handle it.