Realtors always have to look for new and effective lead generation tools, in order to optimize their business. What is the best real estate lead generation companies? What are the best real estate lead generation tools? I’m going to talk about these questions and I will share with you several free real estate leads that can be a good start if you are looking for some good professional realtor leads.
If you’re a real estate agent and you need leads, you probably want to find some real estate lead generation software, or best real estate lead generation websites. But there are so many tools for real estate that it can be overwhelming. You might even be wondering if you can make money being a new real estate agent because you have so many expenses. Don’t worry, I’m here to help point out the best lead generation tools for realtors.
The real estate industry is known for being notoriously slow when it comes to embracing new technologies, so how can online realtors stay on top of their game? In today’s extremely competitive environment, it is no longer enough to just have a successful website and an effective sales strategy. Lead generation has become vital for realtor businesses – not only to drive traffic, but also to ensure that the leads are conversion oriented. Companies that offer realtor lead generation services provide a platform for both real estate buyers and sellers to interact with agents. They also help potential home owners find their dream houses.
What are lead generation tools for real estate agents? In this guide, I talk about the best lead generation tools that new agents can use to generate real estate leads. I also discuss why realtors should be using different lead generation tools and how you should position these lead generation strategies as a new agent.
Finding the Strategy that Works for You
While there are myriad lead gen ideas and strategies available, not all of them are great for all situations. There are some factors to consider when choosing strategies:
- The market: Who are the potential leads most likely to be? Are there any unique demographic factors? Where are these leads most centralized or easy to reach?
- The network: Are there preexisting community relationships to build on, or is the agent starting fresh?
- The budget: How much money is there to work with? Strategies like paid advertising bring heftier price tags than leaning into community referrals.
- The platform: Where is it easiest to get in front of prospects and leads? Are certain platforms more advantageous than others?
The exact mix and emphasis on various strategies will be different for every agent. Staying flexible with lead gen strategies can help make sure that real estate agents are attracting the most high-quality leads, and can help break into markets that would otherwise seem impossible from the outside.
InCom as a real estate lead generation website
Anybody who wants an affordable real estate website that improves IDX capability to the highest point needs to check out InCom. This website offers great lead generation options with some practical choices. Besides, you can get your money back in 30 days if you aren’t satisfied with the results. Therefore, you can see that with this great option you have nothing to lose.
Zillow Premier Agent
Zillow Premier Agent is our review’s best real estate lead generation company for finding buyers because it offers leads that are generated directly by Zillow, most of which are buyer leads. It is part of the real estate powerhouse Zillow Group, which was founded by former Microsoft executives in Seattle, Washington, in 2006. It’s the most well-known real estate lead generation company on our list.
Zillow is one of the first sites that many potential homebuyers use, so it makes sense that you would purchase leads here. Real estate agents pay Zillow Premier Agent to be featured on certain pages, which include placement on listings and personalized websites. So, when customers are browsing for homes, they will see the agent’s information and be able to make contact. This is a bit different than how the other lead generation companies work.
Some of Zillow Premier Agent’s features include:
- Buyer and seller leads by zip code (mostly buyer leads)
- CRM
- Customer support and training
- Phone call introductions to leads in your area
- Personal webpage
- Branding across Zillow’s sites
- Marketing templates
You can get started with Zillow Premier Agent by getting in touch with a member from the support team who will go over your marketing budget and desired area and help you navigate the site. Pricing for Zillow Premier Agent varies depending on the area, average home price, and competing agents in that area. There’s no monthly minimum or signup fee.
BEST FOR GETTING LISTINGSOffrs
Offrs is our best choice for seller leads because it has online home evaluation tools and predictions for potential home sellers to become leads as well as a built-in CRM to keep track of your new leads. It was founded in 2014 and is owned by Constellation Data Solutions Inc.
When the company was launched, the founders found their first clients by knocking on agency doors and convincing agents to sign up individually. The site is specifically focused on sellers and aims to connect those customers who currently want to sell their home, and those who will want to sell in the near future, with agents who sign up for leads. It uses proprietary predictive analytics tools to predict who will become a seller lead.
Offrs has the following features:
- Seller leads (current and predicted)
- CRM
- For sale by owner leads
- Expired listing leads
- Apps to access leads and location-based homeowner data
- Template builder
To get started with Offrs, you can schedule a 30-minute session with a specialist to learn more about what the company offers, its pricing, and how to set up a lead generation system and apps. It also offers custom options for brokerages with agent rollout and apps for every agent.
It has mixed reviews with some customers receiving quality seller leads that they closed and finding the software easy to use. However, others didn’t receive any leads or any that were qualified or even looking to sell their home.
BEST FOR SOCIAL MEDIAZoho CRM
Zoho is our top lead generation company for social media because it can easily be used to capture Facebook or Twitter leads, as well as leads from websites and emails. It was founded in 1996 and is used by multiple industries including real estate, small businesses, and retail.
It offers a free trial and features opportunity tracking over an entire sales cycle. It can also track the competition and features an app, live support and training, webinars, prospecting tools, and lead tracking. It can help you manage your pipeline of leads once they come in. Customers can contact support to help get set up and take advantage of webinars and online training. The company offers multiple different support plan options.
Some of Zoho’s features include:
- Buyer and seller leads, as well as sales leads for other industries
- Social media and email lead capture
- Predictive analytics
- Customized reports
- Management tools to assist with assigning leads
- Real estate CRM and marketing tools
Zoho’s pricing is between $14 per user month and $52 per user per month when billed annually depending on the plan. If you pay monthly rates are higher. A limited, free version is available and custom plans may be available as well. Customers complain about being overcharged and poor customer service. However, other customers like its marketing tools and integration with compatible products and think it’s a good value.
BEST PRICEREDX
REDX is our best-priced option because of its a la carte pricing with no setup fees, which allows you to pay for what you want and nothing more. Its monthly prices are reasonable and you can combine leads for a more robust prospecting campaign. It was founded in Utah in 2003 as a solution for providing expired leads to real estate agents and has since been used by over 50,000 agents in both the U.S. and Canada. REDX provides lead data to agents for prospecting. It’s specific to the real estate industry and uses aggregate data from public records to source leads. Every lead that they provide includes contact information.
REDX focuses primarily on seller leads and includes pre-foreclosures, expired listings, for sale by owners, for rent by owners (FRBO), hard-to-find contact information for homeowners, and its Power Dialer feature, which helps you contact more sellers quickly. It offers online training, tutorials, and unlimited customer support.
REDX features include:
- Multiple types of real estate seller leads including expireds
- Geo-focused leads
- Full range of training and support
- Prospecting platform
- Help with lead conversions and lead management systems
- Leads are verified against active listings and the Do Not Call list
- Scripts built into the system
Agents can start using REDX right away by contacting customer support and watching tutorial videos for additional help. Pricing varies depending on the lead source. For example, for sale by owner (FSBO) and pre-foreclosure leads are $39.99 per month, GeoLeads are $49.99 per month, expired leads are $59.99 per month, and FRBOs are $79.99 per month. You can add the Power Dialer for $99.99 per month. There aren’t many reviews out there, but the ones that exist are positive and highlight that the expired leads are current and updated.
Placester: Best for IDX Real Estate Lead Generation Websites
Overall Score: 4.73 OUT OF 5 i
- Affordable
- Very easy to use
- Unlimited pages and posts
- Limited design options
- Lacks built-in search engine optimization (SEO)
- Add-ons can get pricey
Additional Features
- Intuitive interface
- Mobile-friendly website with IDX integration
- Plug-and-play design
- Lead capture capabilities
- Integrated customer relationship management (CRM) software with lead nurturing features like drip email campaigns
- Customer support available by phone and email
- Free trial period and option to schedule a live demo
- Customer review rating of 4.7 out of 5
Placester is an easy-to-use, all-in-one real estate website builder and marketing platform offering a CRM, marketing tools, and lead magnets. Placester is the most efficient way to create a beautiful real estate website without touching code or getting caught up in technical issues. You can choose a template and customize it to your needs with a simple interface.
Unlike general website builders, it’s designed specifically for real estate agents and brokers. This means that all websites include Internet Data Exchange (IDX) capabilities as well as ready-to-go lead magnets to appeal to buyers, sellers, or both. However, it doesn’t have search optimization tools, so if generating leads through organic search is important to you, consider iNCOM, which offers built-in search engine optimization (SEO) features.
Placester is an ideal lead generation service for real estate professionals who want to build their brand and generate leads organically from their website. However, if you’re searching for a paid source for new leads, try Zillow Premier Agent (ZPA).
(Source: Placester)
Customer Reviews
Many Placester reviews rave about how simple it is to build a beautiful website with Placester as well as the customer service. Many say the support team went above and beyond to solve problems and make sure they had the tools to get their website up and running. However, some note technical difficulties with the customer relationship manager (CRM) or when running Google ads. For a more comprehensive CRM with less technical risk, Propertybase could be a better fit.
Pricing
- 30-day free trial
- Optional $100 setup fee
- Starter plan: $100 per month
- Advanced plan: $190 per month
- Office Builder plan: $240 per month
- Custom concierge: $1,250 per month
Must-Have Features of Real Estate Lead Generation Websites
Among the core features of lead generation sites laid out above, some related technologies can be particularly important:
- Automated reporting: Evaluating data from prospects, knowing how and why they came to a website, and which advertising and marketing channels are yielding the most results, is a key part of getting the most out of lead gen optimization. Automated reporting and analytics features make this information far easier and less time-consuming to access.
- Automated lead follow-ups: Lead generation websites offer a wide range of supports in following up on and classifying initial lead contacts. Some offer power dialers and instant AI-automated text and email responses; fewer go so far as to offer human support through call centers that vet and nurture potential leads into transaction-ready status; but on the whole, the more support a real estate business can get on the follow-up front, the more valuable any leads generated become.
- IDX/VOW capability: IDX and VOW technologies allow websites to connect to that most basic tool of the real estate trade, the MLS. IDX applications are mentioned above and can be used to call MLS data to a website or send automated listings to leads and prospects. VOW applications perform a similar function but provide (usually at greater expense) access to more detailed sales history and off-market data for agents looking to a fully online business model. Some lead generation sites provide access to both.
Conclusion
`Lead generation tools are a great help for realtors, but they are also expensive. This is where realtor lead generation companies come in to play. They provide both cheap and quality services which gives you the ability to find leads easier. Such a service will surely help you on your journey from beginning to end. It will allow you to offer the best offers and negotiate on your behalf without stressing about the numbers.
Realtor lead generation companies are a great resource for realtors. They are used to manage lists of potential clients, maintain visibility in the real estate market and grow their business with minimal effort. However, it is essential to choose a lead generation company that can take care of all realtor lead generation needs including potential client contact information, data entry services and converting contacts into qualified leads.