You want to generate a lot of leads for your business and you’re wondering what the best free lead generation tools are. We are here to answer that question. Just like you, we want to know more about the top products in the market that will help us better generate leads and serve our clients better. Let’s get started with this blog post!
Generating leads is one of the most important parts of the sales process. However, generating leads with an actual lead generation tool is also very important. Lead generation tools are specific to each industry and provide you with different features, capabilities and a number of advanced functions that can make or break your sales cycle. If you want to know which lead generation tools are best for your industry, keep reading!
A lead manager is a vital part of any company selling to other businesses. Lead generation is not just the responsibility of an inbound marketing team, but also the responsibility of your sales team. The good thing is that there are a lot of lead generation tools available for sales teams to use. These lead management tools can help you to engage with potential customers, find and qualify leads, and even close deals faster.
Generating leads is crucial in any business. If you cannot convert them into your paying customers, you’ll never be able to thrive in your industry. However, the main question is how can you generate quality leads? Below I’ve hand-picked the top 10 lead generation tools for sales that you could use for your business growth.
What are the benefits of Lead Management Software Solutions?
Here is a list of benefits that users or businesses can experience by utilizing a reliable lead management system:
- Lead management software streamlines the lead lifecycle until conversion.
- Lead prioritization becomes possible with the lead scoring and nurturing features and with proper follow up until it closes.
- Efficient software-based operation that saves your time and unnecessary paper work.
- Easy to eliminate or filter out the non-promising leads that are not going to work for your business.
- The software lets the users understand the buying patterns of the promising prospects.
1. OptinMonster
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.
It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.
Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.
In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.
Key Features:
- Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
- Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
- Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
- Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
- Grow your email list: Integrate with your favorite email marketing, content management, and CRM platforms to automate your business.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
2. TrustPulse
TrustPulse is the market’s best social proof notification plugin.
Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.
In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.
By displaying actual activity from real people, you will build trust with visitors.
Key Features:
- Real-time event tracking
- Smart targeting to boost conversions using advanced targeting rules and timing control
- Flexible design options to match your site’s branding
- Actionable analytics to get the stats you need to boost conversions
- Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
3. SeedProd
SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.
With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Key Features:
- Edit content in real-time and preview your website exactly as your visitors would with its live preview
- Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
- Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.
4. WPForms
WPForms is an easy-to-use form builder that adds simple lead generation forms to your website.
With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.
While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they are still an excellent and reliable way to generate leads.
Key Features:
- Drag and drop builder to make customization easy
- Mobile-friendly forms let you collect leads from any type of visitor
- Instant notifications allow you quickly respond to leads
- Smart conditional logic guides you through creating high-performing forms
Pricing: WPForm’s yearly pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.
5. Constant Contact
If you have a more extensive contact list or simply prefer a MailChimp alternative, try Constant Contact. It’s a fantastic email marketing platform that will help you stay connected with your leads.
Constant Contact has an incredibly easy-to-use and lightweight interface. And, as one of the largest email marketing services globally, Constant Contact can offer great deliverability rates.
Their drag and drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.
Key Features:
- Integrates with other lead generating tools, so you start emailing leads right away
- Marketing automation sends pre-designed emails to increase engagement and drive sales
- Easy-to-read reports track email success in real-time
- Simple contact management tools give you the power to sort, add, and manage your email contacts
Pricing: Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. They do offer a free trial.
6. Sendinblue
Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Customizable dashboard based on your business
- All-in-one marketing suite
- Email heat maps so you can visualize how your contacts engage with your email
- A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
Once you’ve chosen your email marketing tool, make sure to check out our email marketing guide to get started with email lead generation.
Email Address Finders
Sometimes you’re going to need to connect with people who aren’t on your email list. That means finding their email address and contact details. This next batch of tools will help with that.
7. Hunter
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating, so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Key Features:
- Email verifier checks the validity of any professional email address in bulk
- Browser and Google Sheets extensions
- Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
8. AeroLeads
AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.
All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.
AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.
Key Features:
- Chrome extension makes searching simple
- Export data to a CSV file or transfer to email marketing tools
- Verified business emails also come with job titles, company, website, location, and LinkedIn URL
Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 1,200 records. After that, plans go up to Enterprise, priced by special quote.
9. Voila Norbert
Voila Norbert promises to help you find and verify email addresses to help you do everything from collecting leads to building business relationships.
You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software to make storing and sorting email lists effortless.
All things considered, it’s a solid lead generation tool.
Key Features:
- Collect verified emails to lower the amount of bounced emails
- Removes duplicate email addresses, invalid formats, and bad domains
- Provides additional details about each contact like job roles and social media profiles
Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month for 1,000 leads up to their Counselor package at $499/month for 50,000 leads with a few options in between.
Prospecting and Outreach Tools
Want to turn more of those contacts into leads and sales? These (mostly) automated lead generation tools will help with that process.
10. D&B Hoovers
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Key Features:
- Filter prospects to engage the most promising leads
- Send leads directly to your CRM tools
- Real-time trigger alerts
- Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
11. Datanyze
Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow-up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
Key Features:
- CCPA and GDPR compliant
- Target specific industries for B2B leads
- Capture contact information while you browse business websites and LinkedIn
- Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
12. Lead Forensics
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Key Features:
- Uncovers the identity of anonymous website visitors and turns them into leads
- Provides full contact information, including business names, identities of key decision-makers, and more
- Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.
13. Growbots
Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry.
With Growbots, you can quickly contact the right decision-makers and follow up automatically.
Growbots also includes testing so you can check which approaches are most effective.
Key Features:
- Access to over 100 million contacts
- Only pay for the leads that fit your business
- Self-updating database
- Email marketing capabilities, including automation
Pricing: Growbots’ pricing starts at $49/month for their Outreach plan and goes up to $199/month for the All-in-One package.
CRM Tools
You can’t do a roundup of lead generation software without including tools for customer relationship management (CRM). These tools help you connect and keep track of prospects and sales leads throughout the sales pipeline. Here are our picks.
14. Overloop
Overloop is a CRM with a special focus on email address prospecting, conversations, pipelines, and workflows.
A drag and drop dashboard helps you see all of your pipelines at a glance, giving you an excellent business overview.
Overloop’s automation is also built on a visual dashboard, so you can put your sales prospecting on autopilot. Best of all, it integrates with a range of services to get contact information automatically.
Key Features:
- Find email addresses either individually or in bulk
- Turn these emails into cold emails, all in the same tool
- Track email campaigns with in-depth data
- Automated workflows reduce repetitive tasks
Pricing: Overloop is free to start as a CRM. Starting with email automation and tracking is $70/month. Email finder credits start at $39/month for 250 credits, ranging to $299/month for 10,000 credits.
15. HubSpot
HubSpot is one of the world’s top CRMs available. While they offer a wide variety of tools, one of the top uses of HubSpot is its email marketing services.
With HubSpot, you can create stunning conversion-ready emails while also learning from valuable insights and reports into how your emails perform with your customers.
HubSpot can be one of your best assets when it comes to sales and marketing.
Key Features:
- Easy-to-use platform
- Separate hubs let your focus on the areas your business needs, all in one tool
- Live chat functionality
- Email template, scheduling, tracking, and engagement tools
Pricing: HubSpot offers a free CRM with valuable tools. Their paid plans are for their marketing, sales, customer service, CMS, and operations hubs, which start at $45/month.
16. Pardot
Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. By qualifying leads, you can rest assured that you’re always talking to the best leads.
Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.
There are also tools within Pardot to help you with landing page design, embedding forms, and email management.
Key Features:
- Lead nurturing and qualification tools help you find the best potential customers
- Detailed data that lets you customize the user experience
- Separate tools based on industry
Pricing: Pardot’s pricing ranges from $1,250/month for their Growth plan, $2,500 for their Plus plan, and $4,000 for their Advanced package.
17. SharpSpring
In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms.
SharpSpring includes custom deal stages, a helpful pipeline overview, and other marketing strategy tools.
Key Features:
- Marketing and email automation all in one tool
- Integration with many of the top marketing apps and tools
- Detailed analytics on every interaction with your leads
Pricing: For small businesses, SharpSpring’s pricing ranges from $399/month for 1,000 contacts, $899/month for 10,000 contacts, and $1,299/month for 20,000 contacts.
18. Keap
Keap helps you keep your customers’ information and conversations neatly organized all in one place.
From lead capture to emails to invoicing, Keap makes many of your essential business tasks easier to handle.
Like other CRMs, Keap also has automation tools to help you streamline marketing and lead generation efforts.
Key Features:
- Desktop and mobile apps so you can stay connected on the go
- Marketing automation to nurture your leads
- Migration tools to make importing your data from email providers fast and straightforward
- Includes a business phone line that works on your existing iPhone and Android phones (US and Canada only)
Pricing: Keap’s pricing starts at $79/month for the Lite plan, $169/month for the Pro plan, and $199/month for the Max plan.
19. Adobe Marketo Engage
Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement.
With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms.
Plus, Adobe Marketo Engage personalizes the user experience on your site, even for anonymous users. This helps you attract more leads and improve the quality of sales leads.
Key Features:
- Marketing Automation rules to engage and attract more leads
- Revenue tracking to track different marketing channels impact your bottom line
- Works across different teams so other departments can help foster and grow your leads and sales
Pricing: Marketo has different pricing and packaging plans. You’ll need to contact their sales department for more details on monthly costs, as pricing varies based on your database size.
20. Nimble
Nimble focuses on the relationship side of your business. Plus, it works in your Outlook and Gmail inboxes and across many other sites across the web.
This tool pulls in information from many online sources, so you always have the latest data on potential leads.
Nimble makes it easy to identify and nurture key contacts without doing any data entry.
Key Features:
- Take bulk actions across multiple leads to save you time
- Bring all of your contacts and leads from across your company into one easy-to-use platform
- List segmentation to organize contacts
Pricing: Nimble is $19/month per user with some ala carte upgrades available.
21. OnePageCRM
Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM.
This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.
OnePageCRM is a super simple and efficient CRM, so you only focus on the actions that drive leads and sales.
Key Features:
- Email management features, so you keep everything in one place
- Lead Clipper feature grabs leads from any website with one click
- Drag and drop sales pipeline management
- Integrates with a variety of programs like Google, Chrome, Zapier, Dropbox, and more
Pricing: OnePageCRM is $9.95/month for a Professional account and $19.95/month for a Business account.
Sales Lead Generation Tools
For businesses, the goal of using lead generation tools is turning those leads into sales. And since the best source of repeat business is existing customers, it makes sense to use tools that both make sales and nurture your customers. So here are some tools to help with sales lead generation.
22. Salesforce
Salesforce is among the world’s top sales and lead management software that focuses on the work smarter, not harder mantra.
With tools to help you manage sales leads, customers, sales teams, and more, Salesforce is a perfect sales lead generation tool.
Plus, it integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
Key Features:
- Separate tools specific to your industry to give you an edge over your competition
- Support functions like a customized help center, chatbots, and field service tracking
- Guided setup to get you on the platform in minutes
- Multi-device support so you can work your business on the go
Pricing: Salesforce’s pricing for Small Business Solutions ranges from $25/month per user to $1,250/month for up to 10,000 contacts, with a few options in between depending on your company’s needs.
23. HubSpot Sales
While we already talked about HubSpot earlier on in this post, we need to highlight their Sales Hub in particular.
Sales is part of HubSpot’s suite of tools for small businesses. It helps you save time on generating new sales leads with a sales CRM, engagement tools, quote functionality, and more.
HubSpot Sales includes tools and templates for email outreach and follow-up, so you can interact more efficiently with prospective customers.
Key Features:
- Integration with over 940 tools in the HubSpot App Marketplace
- Meeting scheduler keeps your calendar organized
- Live chat to easily connect with your leads
- Free plan to get you started
Pricing: HubSpot Sales has a free plan with some limited functions. Paid plans start at $45/month for their Starter plan, $450/month for their Professional program, and $1,200/month for their Enterprise plan.
24. LinkedIn Sales Navigator
To the surprise of no one, professional networking site LinkedIn has vast amounts of company information in its databases. You can gain access to that info via LinkedIn Sales Navigator.
This lead generation and sales tool gives you the necessary knowledge to reach and engage the right people.
LinkedIn Sales Navigator also provides advanced lead searches, recommendations, CRM integrations, and sales updates.
Key Features:
- LinkedIn InMail Messages access
- Access to LinkedIn subscription features like Job Seeker and LinkedIn Learning access
- Customized lead suggestions
- Integrate with other sales tools
Pricing: LinkedIn Sales Navigator’s pricing ranges from $79.99/month to $108.99/month. Enterprises with more extensive needs can contact their sales team for custom quotes.
25. Pipedrive
Pipedrive prides itself on simplicity, and it really is easy to use.
This piece of automatic lead generation software tracks all interactions with leads easily. Then you can see all the data in one unified dashboard whenever you check in.
It also makes it easy to know what action to take next.
Key Features:
- Design sales pipelines from scratch or by using one of Pipedrive’s templates
- Coaching to help you meet your sales targets and goals
- Security dashboard so you can monitor how, when, where, and by whom your company data is being accessed
- Integrates with over 250 other tools
Pricing: Pipedrive’s Essential plan is $12.50/month, with the Advanced package being $24.90/month. Their Professional level is $49.90/month.
Communication Tools
It’s a bit of a cliche, but it really rings true, especially in business: Communication is key. Simply talking to people who land on your site can help you win them as customers.
Of course, that applies to sales leads, too. This next batch of lead generation software tools will help with communication.
First, let’s look at a few live chat tools.
26. Drift
Drift helps you deliver helpful and personal service to customers by conversing with them.
This tool runs off the cornerstones of “Conversational Marketing” and “Conversational Sales.”
Drift allows you to talk with your website visitors instead of just asking them to fill out forms and wait for follow-ups.
Key Features:
- Integration with other sales and marketing platforms that personalize each person’s experience based on their history with your business
- Chatbot to qualify and guide your leads
- Eliminate back and forth communication with leads and connect with them in real-time on your website
Pricing: Drift has a free version to get started. To get pricing, you will need to speak with a sales agent.
27. Intercom
Need a modern messaging service to fully engage site visitors? Intercom could be the answer.
A messenger app connects you with your customers to give them higher satisfaction and loyalty to your business.
Bots, live chat, and other communication-based apps within Intercom are available to help your leads and customers whenever they need.
Key Features:
- Self-service chat and help features to free up your time without sacrificing customer service
- Connects with 300+ other tools so you can talk with confidence
- Collects information from customers so you can follow up later
Pricing: Intercom starts at $67/month for their Starter plan for small businesses. Otherwise, pricing is based on the number of employees on your plan and the number of site visitors.
What are the targeted businesses that use Lead Management Software Solutions?
Lead management software can be a useful tool for every company’s marketing and sales strategy. There are still two scenarios where a lead management system can have the most significant impact on the overall business revenue:
- B2B Businesses – They are engaged in more extended sales interaction lifecycles and hence, these buyers should have a strong hands-on lead scoring and nurturing features.
- B2C Businesses – They use lead tracking features for organizing a large amount of customer data. They also utilize analytics to identify consumer segments for boosting their sales strategies.
CONCLUSION
Generating leads is important for businesses today. If your business doesn’t have a steady pool of leads, it’s going to be difficult to be successful. The biggest problem businesses face today is a lack of leads. Some of the most well-known lead generation tools are built for salespeople and help them close sales faster with targeted lead lists. That said, there are other types of lead generation tools for B2B marketing that can help build your B2B marketing strategy as well.
Lead generation, a vital channel in all your sales campaigns is successful only if you do it the right way. Without a thorough understanding of lead generation, you may not achieve your target sales goals. You need to generate leads for all your sales executives and see that they are able to close deals. The best way to keep your sales campaigns on track is to apply the right lead generation techniques as identified by professionals.