Real estate rock star there is a difference between an agent and a rock star. Rock stars still have to generate leads and they have to prospect but they don’t need to prospect as much because they have so many people calling them, coming to them, asking them for advice all the time already. So how do you become a rock star? In this episode we’re going to be talking about the best lead generation for realtors.
Getting lead generation for real estate has been a big challenge for realtors. As of late, many websites have started offering lead generation services for real estate agents and generating leads for them. Today, getting a number of leads per week through marketing and advertising is the need for many real estate agents.
It is no mystery that internet is full of real estate websites, but not all of them can provide high quality lead generation for realtors. If you run your own business you know how important it is to deal with people who are actually interested in your product/service. Lead generation companies for realtors are crucial to make your marketing campaign successful.
No one will disagree on the impact of lead generation websites for realtors. It is some way or the other, a part of everyone’s day to day life – either in driving traffic to their own site or marketing someone else’s website. There are plenty of best lead generation for companies out there and several tools we can make use of. So, this article focuses on a few things:
Do I Need A Lead Generation Company?
You don’t need a lead generation company, but utilizing a lead generation company is an excellent way to scale your business up. Remember, you are an Entrepreneur first and a Real Estate Practitioner second. Think like a business owner not a hobbyist. Treat your profession like a bonafide business and it will pay you back like one. This means you will have to accept the reality that you will have to invest money into your business in order for it to grow. When a restaurateur opens up a restaurant, he or she invests thousands, if not hundreds of thousands, and potentially millions of dollars into their business before they see a dime of return on their investment. You need to adopt the same mindset and practice investing in your business early on.
If you are brand new, you should invest $200-$300 a month on a good lead generation company. If you just closed an escrow, I would set aside 15% of that commission and reinvest it in a good lead generation company. Easier said than done I know, but think of it this way, if you had a restaurant and needed to feed your customers would you take all the profits and spend it or would you reinvest the profits in food supplies? This is the exact same thing!
In addition, a good lead generation company can solve many different real estate needs while freeing up time for you to focus on closing deals. They are perfect for those real estate agents who don’t have coding skills to make their own website, or time to dedicate to learning the many facets of digital marketing and pipeline building.
REDX
REDX is our best-priced option because of its a la carte pricing with no setup fees, which allows you to pay for what you want and nothing more. Its monthly prices are reasonable and you can combine leads for a more robust prospecting campaign. It was founded in Utah in 2003 as a solution for providing expired leads to real estate agents and has since been used by over 50,000 agents in both the U.S. and Canada. REDX provides lead data to agents for prospecting. It’s specific to the real estate industry and uses aggregate data from public records to source leads. Every lead that they provide includes contact information.
REDX focuses primarily on seller leads and includes pre-foreclosures, expired listings, for sale by owners, for rent by owners (FRBO), hard-to-find contact information for homeowners, and its Power Dialer feature, which helps you contact more sellers quickly. It offers online training, tutorials, and unlimited customer support.
REDX features include:
- Multiple types of real estate seller leads including expireds
- Geo-focused leads
- Full range of training and support
- Prospecting platform
- Help with lead conversions and lead management systems
- Leads are verified against active listings and the Do Not Call list
- Scripts built into the system
Agents can start using REDX right away by contacting customer support and watching tutorial videos for additional help. Pricing varies depending on the lead source. For example, for sale by owner (FSBO) and pre-foreclosure leads are $39.99 per month, GeoLeads are $49.99 per month, expired leads are $59.99 per month, and FRBOs are $79.99 per month. You can add the Power Dialer for $99.99 per month. There aren’t many reviews out there, but the ones that exist are positive and highlight that the expired leads are current and updated.
Realtor.com: Best for Lead Generation & Advertising Combo
Overall Score: 4.43 OUT OF 5 i
- Multiple lead generation products and options
- One of the most-used real estate industry apps
- Instant push notifications for each new lead
- Many ZIP codes are unavailable
- Can become expensive
Additional Features
- Use Connections Plus to purchase exclusive or non-exclusive leads in your ZIP code
- Use Local Expert to create and run paid ads on Realtor.com and Facebook
- Advantage Brand displays your branding on your Realtor.com listings
- Use Top Producer for free, single-property websites and a CRM to manage leads
- Automated lead follow-up
- Customer support via online form or phone
- Customer review rating of 3.2 out of 5
Realtor.com is a real estate marketplace website and mobile app with around 86 million monthly users, making it a great place to be seen by active homebuyers and sellers as well as other real estate pros. In order to take advantage of that traffic, Realtor.com offers multiple lead generation products, like Connections Plus for lead list buying, Local Expert and Market Reach for multi-platform ad campaigns, and Top Producer for real estate lead generation websites.
Between all of the products offered by Realtor.com, you can choose whether to focus on buyer leads directly from the platform with Connections Plus or run ads on the Realtor.com app, Facebook, and Instagram. This enables you to benefit from working with this massive platform, whether you’re targeting homebuyers or working to sell a listing for the highest price.
Listing ad (Source: Realtor.com)
Customer Reviews
Reviews for Realtor.com are difficult to sift through since many are actually from homebuyers. However, the majority of professionals who left reviews are happy with the service and functionality, and said the leads were more likely to convert. However, other users said costs added up quickly and that customer support was unable to help them. For a platform with better customer support, try Placester or Propertybase.
Pricing
Pricing isn’t listed on Realtor.com, and lead prices vary by ZIP code. Third-party sources report that Realtor.com-generated leads cost anywhere from $200 to $1,000.
BoldLeads: Best Lead Generation Follow-up System
Overall Score: 4.35 OUT OF 5 i
- Exclusive leads
- Lead generation and follow-up tools
- Training webinars and strategies
- Lacks a robust CRM
- ZIP code may be unavailable
- IDX website only available on Advanced plan
Additional Features
- Email and text marketing
- Ringless voicemail
- Preset follow-up funnels
- CRM integrations
- Text concierge
- Customer review rating of 4.7 out of 5
BoldLeads is the only real estate lead generation website on this list offering exclusive leads, and the one with the most comprehensive follow-up tools. With BoldLeads, you get exclusive leads, automated and customizable follow-up tools, email marketing, text (SMS) marketing, and ringless voicemails (your message goes straight to the recipient’s voicemail without their phone ringing). You even have the option to work with a trained text concierge who will call and qualify leads on your behalf.
BoldLeads is ideal for real estate agents who don’t need a website or a full-fledged CRM, but who still want to invest in tactics for finding, nurturing, and converting leads. However, if you want a marketing center with a CRM and website builder, Propertybase may be a better fit for your needs.
Example of text marketing (Source: BoldLeads)
Customer Reviews
Reviews for BoldLeads are full of excited customers sharing specific results received from the platform. On the other hand, many users say the quality of the leads is unpredictable and inconsistent. They also note that to get the best results, you should update and customize the platform’s follow-up systems.
Pricing
- Buyer or seller leads: $269 per month
- Buyer and seller leads: $500 per month
- Ad spending: Additional $250 per month
Zillow: Zillow Premier Agent
Cost: Varies — dependent on ZIP code
Zillow is synonymous with real estate, so it makes sense their Zillow Premier Agent program earned a spot on our list of the best real estate lead generation companies. This lead generation solution, however, focuses on residential versus commercial real estate.
Advantages of Zillow Premier Agent include:
- Reach a broad, BOFU audience
- Get featured on relevant listings
- Have access to a CRM
- Receive phone call introductions with leads
Some downsides to the Zillow Premier Agent program include:
- You pay for every lead
- You limit your presence to a single website
- You pay a monthly ad spend
While Zillow is a competitive real estate lead generation company, it does come with some downsides that make some of the other alternatives a better choice. For example, with Google My Business, you can expand your presence (for free) outside Zillow.
Realtormate as one of the best real estate lead generation websites
One of the best real estate lead generation websites is Realtormate. Therefore, you need to use it in the most efficient way. Realtormate can help you out in this complicated way. This website has the best real estate Instagram growth services.
It is clear that social media plays an important role today. For this reason, you need to be active and competitive on the top websites. Realtormate as a lead generation company and website provides everything you need to generate real estate leads on Instagram.
This website is a realtor social media management tool. It offers the most effective services to generate real estate leads. Besides, it brings the highest rate of engagement, which is a vital relationship factor. This magnificent website can be a realtor online marketing tool by generating leads.
LeadGeneration.com
LeadGeneration offers the best marketing, lead generation, and sales enablement services. This company has offices in North America, the United Kingdom, and Australia, as well as an impressive list of clients that includes Toshiba, JG Wentworth, and Aéropostale, showing its success story.
They can provide you with a specific number of leads. Furthermore, you can trust them in this issue.
Besides, a wide range of multi-channel solutions, including SEO, Lead Nurturing, and Call Tracking, will support your company.
Callbox
Callbox is a highly recommended global provider of outsourced B2B sales and lead generation services within specific industries, including IT and manufacturing. They have 16 years of experience offering lead generation services.
For lead generation, an account-centric approach called multi-touch multi-channel marketing is used. The process begins with building your target business profile, from which key stakeholders and prospects are identified from a database of 35 million companies.
By the time you’re ready to meet your prospects, rest assured that CallBox has done the work of qualifying them. Potential customers come prepared to take you to the next level, ready for conversion. Your sales team, equipped with the right sales tools, can take action to close the deal.
Is buying real estate leads worth it?
While many realtors rely on top real estate lead generation companies like Zillow Premier Agent to find their next client, they’d likely see a higher return on investment if they used lead generation services like SEO, email marketing, and content marketing.
That’s because these services work to attract, nurture, and close leads looking for real estate assistance. They also target every stage of the buying funnel, from awareness to consideration, which widens your lead generation scope.
While your competitors focus on the bottom of the funnel, you’re focusing on every stage. This comprehensive approach allows you to nurture realtor leads from the top of the funnel to the bottom, which means they never become a purchase option for the competition.
It’s a smarter, more effective lead generation strategy, and it’s one our digital marketing agency has used with great success. For example, in the past five years, we’ve helped our clients earn over 6.3 million qualified leads.
Conclusion
Realtors are in the business of buying or selling a property. They need to generate leads and help interested clients find a perfect home. The main idea for lead generation for a realtor is to create an awareness of their services and let potential clients know about their availability.
It is the age of Internet, meaning business. Every business needs to have a website, in order to gain more visibility on internet. And every lead generation for realtors needs to know about best lead generation for realtors. What does it mean? There are numerous lead generation services available which offer different kinds of packages, from free to high priced. Lead generation for realtors is not a rocket science, it is a simple concept that you need to make your clients feel comfortable from online environment and eventually choose you over your competitors.