The real estate market needs no introduction for its online presence. Gone are the days when a realtor could stop a potential buyer in front of his house and tell him to leave his card if he’s interested in buying a house. Nowadays with an increase in demand and lack of supply, realtors have to get innovative. And with the increasing web reach, they now have some startling options to choose from. In this article I will discuss on best ways to get real estate leads for agents.
Real estate is one of the most challenging and rewarding fields you can enter. If you’re just starting out, you may be wondering how to get real estate leads from bad companies. Real estate leads are not just about your background and experience in sales. You also need to know which company to approach for a commissionable deal. It will require a lot of considerations before acquiring them.
In this guide I go over the top real estate leads for new agents. These are some of the best real estate lead generation sites that a newer agent can use in order to get clients and make sales.
Whether you’re a new agent or one who’s been in the business for years, you have to be active on the lead generation game. The wise saying goes, if you want more clients, you have to go and get them. With all the competition in real estate, it can be so hard to find leads. In this article I discuss the best places to find real estate leads for agents and why they’re the best!
What is lead generation for realtors?
Lead generation allows you to focus on attracting website visitors that are more likely to become paying customers.
A multi-step process, lead generation narrows the pool of potential clients, leaving you with more qualified leads.
In addition, lead generation helps your team gain valuable insight into your target market, and it allows you to tailor your marketing messages to better resonate with prospects.
DiscoverOrg
DiscoverOrg offers sales and marketing intelligence tools. The brand is popular with large, fast-growing companies and has won quite a few industry awards.
DiscoverOrg will connect you with the right sources to generate leads based on insights from your intelligence tools. Your data is guaranteed to be 95% accurate, complete, and up-to-date.
We can say that DiscoverOrg provides you with a B2B business contact and a database of buy signals.
This lead generation website provides you with information you need such as phone numbers, email addresses, and organization charts.
CandorWorks
CandorWorks, a company outside the US, offers B2B lead generation services for technology companies, media agencies, and publishers around the world. Its global presence spans North America, Europe, the Middle East, Africa, South Asia, and Australia.
Lead generation services include account-based marketing, content marketing for lead promotion, event promotions, and appointment setting. The process begins with email/telemarketing, followed by content marketing, social media marketing, and event marketing.
They have a committed team of marketing professionals. An account manager handles each project. A combination of tactics and technologies is used to generate leads.
RealGeeks
This website has been one of the best real estate lead generation websites for two reasons. First, RealGeeks is an unimaginably flexible platform, great for real estate agents and small teams. This website can be a perfect choice for realtors who want to generate leads.
Second, Real Geeks offers some great choices for an agent who wants to improve his business. It has a professional team that can help new agents better than other websites. . You can get the basic website and CRM and get a LOT out of Real Geeks. Real Geeks expertise for your Facebook and your Google advertising.
BEST LEAD GENERATION FOR REALTORS
FACEBOOK ADS
FACEBOOK ADS – Running facebook ads is a proven lead generation source for Realtors® that generates both buyer leads and seller leads.
So many Realtors® have had great success running real estate facebook ads. Even, the leads generated years ago, continue to pay great dividends for them.
If the potential lead does not buy or list right now the agent simply places the lead in their CRM and e-Zine (Monthly Strategic Newsletter) and stays top of mind. When the potential client is ready – they know who to contact!
BEST LEAD GENERATION FOR REALTORS
STRATEGIC REAL ESTATE MONTHLY NEWSLETTER
2. STRATEGIC REAL ESTATE MONTHLY NEWSLETTER – This is one of your top sources for lead generation – both for referrals and for buyers and sellers ready to take action.
You can see activity within your digital newsletter – who is clicking on what links. This is an indicator they could be a hot lead ready to take action in the next few months.
Learn how to create your own strategic real estate newsletter. Be top of mind…when someone is ready to buy or sell – they’ll remember you and CONTACT YOU.
BEST LEAD GENERATION FOR REALTORS
LISTINGS TO LEADS PLATFORM
LISTINGS TO LEADS PLATFORM – A real estate agent recently shared with me she generated 142 buyer leads from one of her listings using the LISTINGS TO LEADS platform.
This comprehensive lead generation platform can be just what’s needed to streamline your lead generation systems AND GENERATE MORE LEADS.
Get your 21 day free trial offer made available for the Real Estate Spice community. See why this real estate lead generation company is trusted by 18,000+ Agents, Brokers and Offices.
Market Leader
Market Leader is our top choice for real estate lead generation companies because it offers robust features, offers buyer and seller leads from multiple sources, and can be set up easily. The company was founded in 1999 in Bellevue, Washington, and it helps over 250,000 customers with leads, education, and customer support. Industry leaders such as EXIT Realty, Better Homes and Gardens, and Re/Max all use Market Leader.
Market Leader offers a guaranteed number of exclusive leads each month and it never sells the same lead twice, so you won’t be competing with another agent for the lead. Market Leader sells leads from its site Housevalues.com, which attracts prospective sellers when they’re trying to value their homes. A second source is Leads Direct, which is a pay-per-click advertising campaign targetted at consumers who are looking for home listings.
Market Leader offers the following features:
- Both buyer and seller leads
- Marketing automation
- Customizable website
- Mobile app
- Integration with Market Leader systems
- Customer relationship management (CRM)
Getting started with Market Leader is easy. All you have to do is create a profile, customize alerts, and add and organize your contacts. The company’s pricing varies based on how many leads you sign up for. Normally, you’ll pay a cost per lead and a monthly fee for other services such as CRM.
The company has also introduced its Market Leader Professional, which includes a fully integrated lead capture website, CRM, and marketing center to seamlessly engage and manage leads. With this service, you can capture powerful insights in the CRM when visitors register on your website and leverage automated marketing to send relevant listings.
Overall, Market Leader has positive reviews; agents like the platform’s exclusive leads and report that the service is easy to use and helped them grow their business. However, there are also some common complaints about the company, including that leads aren’t always reliable and customer service is sometimes not helpful.
BoldLeads
Bold Leads is based in Chandler, Arizona and is active in supporting their local community. It has helped 6,000 real estate agents across the U.S. and Canada. The company offers a vast array of features for producing great buyer and seller leads, which is why we named it our runner-up. It also offers comprehensive customer support and training, so you can get to know the system and get up and running quickly.
Bold Leads only provides exclusive leads to agents. It places ad campaigns on platforms such as Google and Facebook and then draws customers who click on the ads to customized real estate websites where they provide their contact information, which then gets sent to the agent in that area. You can contact and organize your new leads from the built-in CRM.
Bold Leads features include:
- Buyer and seller leads
- Automated follow-ups
- Software coaching, like video training
- An all-in-one platform with its own CRM
- Text concierge and email templates
- Lead engagement indicator tools
Bold Lead offers customer support, training, and coaching, as well as videos to get you up and running, learn how to accept and manage leads, and become familiar with the platform. In addition to a monthly budget for purchasing leads, expect to spend more for market reports and other features. Generally, reviews indicate that customers are satisfied with the company and like its lead system. However, some customers said it’s difficult to cancel and found some of the buyer leads to be poor quality.
Zurple
Zurple was founded in 2009, is headquartered in Hunt Valley, Maryland, and is owned by Constellation Software. The company is our choice for best automation because it offers leads as well as integrated CRM and other automated tools that make contacting and maintaining leads easier and more efficient. Zurple’s automated responses are personalized and data-driven and intelligently engage with clients on your behalf.
Zurple is end-to-end software that captures leads and converts them into conversations and then into clients. It optimizes your marketing budget by only targeting your specific area and can even target specific sub-areas within individual zip codes. You can use Zurple’s targeted ads and combine them with your own leads from places like Zillow. Zurple will personalize emails from your email address to contact leads about houses they’ve already been looking at.
Some of Zurple’s features include:
- Buyer and seller leads
- Automated, personalized, and data-driven emails from your email address
- Integration with Zillow, Trulia, and Realtor.com
- CRM
- Complete online profile of each lead
- Lead contact alerts
Zurple is easy to set up and it offers all the tools you need, including creating and customizing your ads and website, as well as a CRM to manage your leads. It has a blog and success center resources to help you get started. You must put your information in to see pricing and availability in your area.
Customers have mostly positive things to say about the company. They appreciate that leads are converted into clients. However, some users think that the interface needs to be updated.
Why does real estate lead generation matter?
When people search online for a realtor in their area, you want your site to be easy to find. Strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can make this happen.
However, this is only valuable if you’re able to turn them into leads. Without a solid lead generation strategy, you could be sinking money into marketing campaigns that aren’t attracting the right kind of traffic.
Conclusion
In real estate, having great leads is of utmost important for all agents. The more leads you have, the more potential business you can win. Many agents believe that the best way for them to get leads is through networking. However, there are other ways for agents to get quality leads and generate new leads.
When you start out in real estate, the first thing to know is that your success and failure as a agent will greatly depend on the quality and quantity of leads you get. While you might have some success early on if you’re an extrovert, it is inevitable that you will be stuck at a point where you are simply unable to find any more leads. At this point, not having enough real estate leads can begin affecting your sales and earning potentials.