One of the biggest challenges B2B companies face is finding and converting prospects into leads. It’s a fact that most B2B companies still rely on tools like cold calling, emailing, direct mail or even print advertising to generate new business. This could be due to the lack of budget for a marketing automation tool, or just a general lack of knowledge when it comes to marketing software. First of all, it doesn’t have to be this way.
Lead generation is a key to any successful business, but with so many different types of software out there that promise to do the job of generating leads for you, it can be hard to sort out which ones are actually worthwhile. I talk about the different types of lead generation software, what features matter when you’re choosing software to help generate leads for your business, and what pitfalls are out there for businesses engaging in lead generation campaigns.
There are many lead generation software tools on the market. There are also a lot of sales and marketing software tools that can be used for lead generation. And there are quite a few software tools that can be used for list management ups. So what tools should you use? And which ones shouldn’t you use? In this article, I’m going to explore the various types of lead generation software and explain why some products are better than others.
In this guide, I’m going to share with you the best lead generation software for small business. This includes the best lead generation tools and tactics that you can use for free. The point of this guide is to help you figure out and prioritize your lead generation activities in order to grow your business . Have a look around and see what you like!
What LGS Is Good For
Leads are the lifeblood of every business.
Lead generation software puts finding leads on autopilot. It saves you time and effort and helps you monitor all leads, so that you never miss a chance to get and keep a new customer. What a relief! You’ll have your peace of mind even if you’re not constantly online.
Some programs integrate with your existing CRM system while others have their own lead generating tools. This makes some a better fit, depending on your current setup.
Lead generation software works for both B2B and B2C companies. That said, some systems are better suited for one of those. You will notice that in the reviews, if you haven’t already.
So how can this kind of software make your business process smoother and help your company or project live long and prosper?
Lead generation software can help you:
- Generate more leads.
- Generate better quality leads.
- Close the sale faster.
- Manage leads better.
- Eliminate busywork and increase accuracy.
HubSpot
A jack of all trades when it comes to lead generation
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REASONS TO BUY
+Many workflow features+Can integrate with CRM+Integrated marketing suite
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns, and manage social media accounts in addition to carrying out lead generation activity. It’s perfect for SMBs that are looking to scale and don’t want yet to dip their toes into enterprise CRM software and its associated challenges (and not to mention cost).
Albacross
Helps you identify and contact vital leads
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REASONS TO BUY
+Navigation tracking+Helps identify leads in real-time+Can find lead contact emails
We’re big fans of Albacross, which is about identifying potential leads who are visiting your website in real-time and recognizing (before ultimately acting on) their navigation habits. If you’re targeting your product or service at a particular demographic, for example, you can see if anybody belonging to it is browsing your homepage, specific channels or other pages before emailing them. And by showing what kinds of companies and individuals are visiting your site, Albacross helps you tailor your messaging to better attract the leads you desire.
Discover.ly
Helps you discover leads quicker on social media sites
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REASONS TO BUY
+Simple yet effective+Quick to download+LinkedIn connections
Finding new leads on social media can be a frustrating and time-consuming task. Google Chrome add-on Discover.ly aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to navigate your way around individual networks.
WisePops
Turn pop-ups into something your visitors will find useful
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REASONS TO BUY
+Easy drag and drop builder+60 preset templates+Customisable
Website pop-ups have earned a bad rep over the years, but research shows that they’re incredibly useful for lead generation. Wisepops helps you create beautiful pop-ups using a drag-and-drop builder that gives you 60 templates to pick from. It’s also possible to set different actions for when visitors first visit and then ultimately leave pages, click on links or hover over specific elements on your organization’s website. Wisepops offers the ability to activate multiple campaigns at the same time, target visitors according to their location and browser, and you can even craft dedicated messages for new customers and returning ones.
OptinMonster
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.
It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.
Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.
In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.
Key Features:
- Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
- Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
- Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
- Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
- Grow your email list: Integrate with your favorite email marketing, content management, and CRM platforms to automate your business.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
TrustPulse
TrustPulse is the market’s best social proof notification plugin.
Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.
In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.
By displaying actual activity from real people, you will build trust with visitors.
Key Features:
- Real-time event tracking
- Smart targeting to boost conversions using advanced targeting rules and timing control
- Flexible design options to match your site’s branding
- Actionable analytics to get the stats you need to boost conversions
- Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
SeedProd
SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.
With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Key Features:
- Edit content in real-time and preview your website exactly as your visitors would with its live preview
- Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
- Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.
WPForms
WPForms is an easy-to-use form builder that adds simple lead generation forms to your website.
With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.
While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they are still an excellent and reliable way to generate leads.
Key Features:
- Drag and drop builder to make customization easy
- Mobile-friendly forms let you collect leads from any type of visitor
- Instant notifications allow you quickly respond to leads
- Smart conditional logic guides you through creating high-performing forms
Pricing: WPForm’s yearly pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
How to Choose an LGS
Decisions, decisions… Everything looks good, right? Still, some platforms are better than others.
You only have to answer these 10 strategic questions to understand exactly what you’re looking for in a lead generation software.
- What issues do you want this software to solve? What needs improvement right now? Maybe you’re getting too few leads and sales. Or, you waste a lot of time managing your website and still missing out on the hot leads. Finally, you may be the type to forget to follow up on leads.
- How much money can you afford to spend on that kind of software monthly or annually?
- Are there specific features you need it to have? Which ones are an absolute must for your kind of business? Do you want to receive reports, to transfer calls from a specific country, to offer live chat to leads, etc.?
- Which operating system and devices should this software support? – Do you want a mobile app? Do you want it to work on iOS, Android, or both?
- Do you need to integrate the lead generation software with your website and specific website forms, an e-commerce platform, accounting software, a web portal, or other applications?
- How important is the design for you?
- How important are customization options for you? Do you want to look more professional with personally created templates and logos?
- What are your requirements for customer support? Do you want to chat with them or talk on the phone? How quick do you actually need it to be?
- What size and kind of business should this software be ideal for? Is your business’s size S, M, or L? What industry is it?
Did you write your answers down?
Good.
Now skim over our list and pay close attention to the features, pros, and cons. Find what is most important specifically for you and your business. Compare the options that attract you the most and you’ll inevitably find a good fit.
If you do this, it will certainly pay off.
Conclusion
Lead generation is an activity that is highly monitored and reviewed by stakeholders. It should be analyzed continually with the aim of churning out optimal results. In simple words, lead generation is an activity that aims at converting casual browsers into potential buyers.
Many organizations are struggling to find enough good leads as a result of their marketing efforts. When this happens, it can significantly hold back the growth of your business. Consequently, businesses are now on the look for ways to find more potential customers through lead generation software.