Free Facebook Lead Generation Software

There’s a lot of free Facebook lead generation software out there. But not all free Facebook lead generation software are equal. There are both pros and cons to every one of them. To help you make the right choice, I took the time to test and compare several different pieces of free Facebook lead generation software.

Free facebook lead generation software can really help small business owners grow their online presence. Lead generation ads are a type of advertising that does exactly what it says on the tin — generate leads for your business. With this kind of promotion, you can use the generated data to engage people who prefer communication on social media, rather than by email.

Generating leads isn’t easy but it is necessary to generate sales or appointments. In fact, from my experience, generating leads is one of the most effective ways to increase revenue. It gives you a valuable channel for converting sales prospects into happy customers.

For those looking for a way to generate Facebook leads, lead generation software is a great option. It allows you to create specific advertisements based on the interests of your audience and target certain demographics. The ads appear as posts in the timeline of your fans, so they have an air of authenticity to them.

What are the features of Lead Generation Software?

Generating a lead and carefully managing them is one of the essential points of the lead generation software. Apart from this, the software is also used for transforming the way companies, and businesses acquire their leads. It is achieved by providing them with new potential customers, partners, and stakeholders. But one question may arise that how does a single software can be able to manage so many things? Let’s have a look at the same.

LEADS DISCOVERING TOOLS

The lead generation software efficiently manages the art of searching through massive lists of customers and organizing them based on their behaviour. Based on the specific set of keywords, the software automatically filters the most desirable candidates without less or no user interference. After screening, the contacts or leads are tagged separately for easy retrieval when needed.

IMPORT/EXPORT TOOLS

Be it importing the extensive contacts list or exporting the details to the sales or another department, the lead generation tools handle everything. One has to set the preference along with the speed of import/export of the location, and bingo, the work is done. It tackles the need for going through every contact information in a detail and then sending/receiving them manually.

COLLABORATIVE TOOLS

Nowadays many lead generation tools also come with collaborative tools which help employees to stay updated with the progress of lead capturing, nurturing, and their scoring details. Using the feature, the approved members can comment, edit, or reject the points when desired without any worries.

TAGGING LEADS

Considered as the latest trend in the lead generation tools, tagging leads according to their behaviour helps in streamlining them into their respective niches. During the lead generating process, a potential customer’s details go through multiple phases of development, thus, not maintaining tags on them can be very confusing later. Hence, tagging them under the respective niches is highly advisable to enhance efficiency in the lead generation process.

REPORTING TOOLS

The analytics and reporting tools come in handy as they provide a complete and profound layover of the customer’s interest while catering to keep them hooked to your service. By understanding the customer’s orientation, one can merely divest to create more tailor-made products to keep them surprised.

CUSTOMIZABLE PLATFORM

Most lead gen software comes with a highly customizable platform which enables the users to design it as they want. The simple drag and drop functionality, along with customizable themes, fonts, and more help the users to sketch their dreams into reality without much headache. Rather than investing in professional already-used design, this will surely help entice the audience more fabulously.

Genesys DX (Formerly Bold360)

Best for: AI chatbots, social interaction tracking

Suited For: Small to big enterprises

Integrations: Yes

Bold360 offers integrated live chat and chatbot features for your business. It also acts as a central hub to manage all your communication channels to maximize customer engagement. Its AI-chatbots can understand and interpret the users’ intents to provide the best solution and collect lead data at the same time.

How Does Bold360 Simplify Lead Generation for Your Business?

• Offers smart AI-powered chatbots using NLP to assist the customers and collect information.
• Provides AI-based conversational chatbots to interpret customers’ intent and respond to their queries accurately.
• Set rules to allow chatbots to proactively initiate a chat with the visitors based on their behavior and searches to maximize engagement.
• Automatically transfers the chat to the agent if necessary.
• Add surveys, lead forms, contact forms, etc., to the live chat to collect visitor information.
• Manage all your conversations across various channels such as live chat, SMS, messaging, social media, and emails from the single dashboard.
• The advanced AI analytical engine stores most asked queries into the knowledge base for self-service support.
• In-depth data reporting dashboard shows you real-time information about chat usage, interactions, and other metrics.
• Integrates with several other apps such as Zendesk, Google Analytics, Salesforce, and ServiceNow to improve data management.

Pros

• You can proactively target visitors across various channels like Messenger, WhatsApp, Microsoft Teams, etc.
• Manage conversations across every platform from the unified inbox. 

Cons

• Has a steep learning curve for new users.
• Offers limited integration options.

Price: Request for quote

Botsify

Best for:  AI chatbots

Suited For: Small to medium businesses

Integrations: Yes

Botsify is another lead generation software that lets you create automated chatbots with custom conversation flows for different channels. The chatbots act as virtual assistants to assist customers and generate new leads through live chat. You can monitor all the ongoing live chats from a single dashboard.

How to Use Botsify to Collect New Leads?

• Install live chat and chatbot support on your website, Watsapp, FB Messenger, and SMS services.
• Deploy chatbots to start automating conversations with visitors and customers.
• Collect lead information and assist them with their queries.
• Monitor all the chat interactions from the same dashboard. You can take over the chat from a bot at any time if it fails to address the queries correctly.
• Automatically shows users’ details such as chat source, last interaction, email, and more, to keep you updated over the live chat.
• Offers integration with Zapier and WordPress so you can send and manage lead data.

Pros

• Works on multiple channels like Telegram, Instagram, SMS, website chat, Messenger, and more.
• Utilizes NLP to trigger chat flows automatically.

Cons

• Bot builder UI can be improved.

Price: Starts at $40/month billed annually

Datanyze

Best For: Lead prospecting using the in-built database 

Suited For: Small to big companies

Integrations: Yes

Datanyze combines technology tracking, predictive analysis, and prospecting to generate leads for your business automatically. You don’t need to hunt for new leads, Datanyze does the work for you to help you increase your prospect list.

How to Use Datanyze to Short-Circuit Lead Generation?

• It gives you the best leads by monitoring and analyzing the technology choice across 35M companies.
• Set your target technology and companies, and Datanyze will find the correct prospects accordingly. You can filter Datanyze’s domain database to create lists of ideal accounts.
• The Datanyze Chrome extension allows you to fetch firmographic data of the desired company, such as employees, emails, and contact information.
• Add the prospect list to your account and export them to your CRM tools, such as Salesforce and Hubsoft to enrich the leads.
• Set alerts to know when your prospects have dropped or changed a business solution to enable your team to reach out to them at the precise time.

Pros

• Helps to find the email, phone number, and other details of prospects.
• Provide more accurate details than other similar tools.
• The browser extension is easy to use.

Cons

• Sometimes, the Chrome extension does not correctly work if you have multiple open tabs.

Price: Contact for price

Growbots

Best For: Lead generation via the database.

Suited For: Small to big businesses

Growbots is a B2B sales lead generation tool. You can access their database of over 200 million contacts to search for new leads for your target industry. It lets you find targeted prospects for your business, making the lead qualification process much easier.

What Makes Growbots so Good in Finding New Leads?

• It auto-generates the list of exciting prospects according to your target and offers automatic prospecting, self-updating database, multichannel sequences, and much more in one place.
• Choose your contacts, and it provides you with their social media profiles, direct email addresses, and phone numbers.
• Create your email campaign to connect with the prospects.
• Using the analytics, you can see detailed reports, monitor your open rates, click-through rates, response rates, and identify the best-performing campaign templates.
• Lets you A/B test different elements of your campaign, like email template variants and sending times.
• Integrate seamlessly with Salesforce and HubSpot. 

Pros

• The in-built lead generation database makes the job much easier.
• Provides niche targeting options to show the most relevant results.
• You can handle lead prospecting, warming up, and mail campaigns in one tool.

Cons

• Requires time to set up and create dataflows.
• Needs more options to manage campaigns and scheduling.

Price: Contact for price

LinkedIn Sales Navigator

Best For: Lead generation through LinkedIn

Suited For: Small to big businesses

Integrations: Yes

LinkedIn Sales Navigator is another B2B lead generation software that gives you a list of new prospects and leads using LinkedIn according to your search criteria. Since LinkedIn is a professional platform, it makes LinkedIn Sales Navigator perfect for finding highly relevant leads for your desired industry.

What Makes LinkedIn Sales Navigator So Effective?

• Search for new leads using advanced targeting options, such as industry, geography, and seniority.
• It also provides a lead recommendation feature for your target industry, account, and business.
• You can save leads directly to your CRM.
• Send Inmail messages to Linkedin members to engage with new prospects.
• Reach out to over 500 million members on LinkedIn through in-mail messages, even if you’re not connected to them.
• Organize your leads using custom tags and export the same tags to your CRM to allow data continuity across both platforms.

Pros

• The in-mail feature makes the outreach process simpler and more convenient.
• You can set triggers in your saved searches to get real-time notifications.

Cons

• It’s only worth it if you regularly use LinkedIn to put effort into building your leads.
• The individual plan can be a bit expensive for some people.

Price: Contact for price

Lead Forensics

Best For: On-page lead prospecting

Suited For: Medium to big businesses

Integrations: Yes

Lead forensics is one of the best lead generation tools that find new prospects for you by using your website visitors’ IP addresses. Your visitors are your closest prospects because they browse your website to find what they are looking for. Thus, targeting them first to discover new leads makes perfect sense.

How Does Lead Forensics Search for New Leads?

• You can instantly identify your anonymous website visitors’ contact details, including business name, contact information, demographics, and financial data.
• It automatically finds the details of your visitors and sends them to your CRM tool in real-time.
• Get insight into the visitor’s on-site visitor behavior to see how many times they visited, pages viewed, and time spent.
• It offers integration with various CRM tools, such as Salesforce.

Pros

• Excellent tool to find leads from your website traffic.
• Provides real-time information about the visitors, which helps to target the right people.

Cons

• A bit pricey as compared to other lead prospecting tools.

Price: Contact for price

Reply.io

Best For: Lead prospecting through LinkedIn, mail warm up

Suited For: Small to large businesses

Integrations: Yes

Reply.io is a sales engagement platform that offers multi-channel lead prospecting and outreach tools for targeted lead generation. You can find the contact information of your prospects from LinkedIn and set up personalized email campaigns to bring those cold leads into your sales funnel. Plus, you can integrate it with WhatsApp and Messenger to quickly reach out to your leads.

Here’s Why Reply.io is a Complete Set of Quality Lead Generation Tools:

• Use the Chrome extension to find the email addresses and phone numbers of prospects from LinkedIn.
• Bulk find the prospects and import them with a click.
• Offers integration with data provider partners like Datanyze and Clearbit to allow contact data sourcing from their databases.
• Built-in email and phone validation to improve data accuracy.
• Supports automated email warmup to boost deliverability and your IP’s reputation.
• In-built call dialer to make outbound cloud calls.
• Connect with your prospects via WhatsApp, Messenger, Twitter, SMS, and Instagram.
• Set up automated workflows, schedule calls, assign tasks, and more to engage with your prospects on various channels.
• Integrate with other tools like Zapier, Salesforce, Slack, and Pipedrive.

Pros

• The Chrome extension makes lead prospecting much easier.
• Data sourcing services are beneficial to bulk add new leads from targeted databases.
• Ability to create multi-step campaigns across various channels.

Cons

• Takes effort to set up and use. It has a steep learning curve.

Price: Email search plan starts at $49/month 

D&B Hoovers

Best For: Lead prospecting using inbuilt database

Integrations: Yes

D&B Hoovers has a database of over 170 million business records comprising industry analysis, company profiles, and reports, making it one of the best b2b sales lead generation tools. It is a perfect sales acceleration tool that offers dynamic search, real-time triggers, and comprehensive company profiles to enhance your list-building capabilities.

How Does D&B Hoovers Generate New Leads?

• It identifies potential leads based on your search criteria and produces the list of best available opportunities in real-time.
• Access the company profiles to identify key personnel and decision-makers to add them to your prospect list.
• With seamless integration to CRM, you can export the prospect list and convert the opportunities into real sales.
• It regularly matches the prospects’ records in your CRM with Hoover’s database in real-time using the D&B optimizer. Hence, you always have updated records at your fingertips.
• It also provides you with real-time updates about new opportunities that emerge in your account list.

Pros

• Very effective in providing the annual revenue numbers on public and private companies for your lead prospecting.
• You can easily find the contact information of decision-makers of various companies.
• The database is constantly updated, which is great for accuracy.

Cons

• There is no option to filter the columns while exporting the data. The entire sheet gets downloaded.

Price: Contact for price

OnePageCRM

Best For: Lead generation using social platforms

Suited For: Small to big businesses

Integrations: Yes

OnePageCRM is a powerful lead generation tool that helps you find the details of the prospects from social media sites and adds them to the contact list. From lead capturing to pipeline management, OnePageCRM has it all. You can manage contacts, set up bulk mail campaigns, automate workflows, monitor your sales pipeline, and more.

How Does OnePageCRM Use Social Media to Generate Leads?

• Enter the person’s email address in the contact form, and it auto-fills other social details, such as organization, job title, and contact information.
• You can use its Chrome extension to source leads from anywhere on the internet.
• Add the potential prospects to the contact list with one click.
• Use the inbuilt CRM to automate several tasks for your leads and customers, such as set follow-ups, prioritize leads based on labels, and more.
• You can see custom reports in a couple of clicks and always stay up-to-date with your team’s sales progress.
• Can be integrated with various apps like Zapier, Mailchimp, and Google contacts.

Pros

• Brings lead prospecting, pipeline management, and cold campaigns under one roof.
• There is no learning curve. You can manage both teams and sales easily.
• Use scheduling and tags to trigger automated follow-ups and other tasks.

Cons

• Communication in the tool isn’t centralized

Price: Starts at $15/month

AeroLeads

Best For: Lead prospecting and generation through social platforms

Suited For: Small to big businesses

Integrations: Yes

Aeroleads is another lead prospecting tool that helps you generate new leads using social network sites, such as LinkedIn, CrunchBase, and AngelList. It can help you find as many as 15 data points about your prospects through a simple email address and company name. 

How to Use Aeroleads to Search for New Leads?

• Automatically search sites like Linkedin, CrunchBase, Inbound.org, AngelList, GitHub, and others to show your prospects’ data points.
• Fetch public business information, such as full name, job title, location, generic company emails, and business phone numbers of the leads based on their email address and phone.
• Integrate with CRM tools like Salesforce, HubSpot, MailChimp, and Zapier for better lead management.
• Directly transfer the collected leads to your CRM tool with a single click.
• You can also export the data to CSV.

Pros

• Affordable tool for lead generation.
• Provides much more information than just email addresses.

Cons

• UI and UX can be upgraded to be more intuitive and user-friendly.

Price: Starts at $49/month

Hunter.io

Best For: Lead prospecting, outreach campaign, link building

Suited For: Small to medium enterprises

Integrations: Yes

Hunter.io is a relatively simpler lead generation tool than others in the list but gives highly verified leads about any website. You can find leads using the domain, the name of the person, or both. Plus, it also links the sources of every lead. 

This lead generation tool is straightforward to use and comes with a built-in campaign builder to target cold leads.

What Makes Hunter.io a Leading Lead Generation Tool?

• Use the domain search to find email addresses using the company name and domain.
• Collect email addresses in bulk from multiple domains at once.
• Supports a Chrome extension to get email addresses from the website you are currently browsing.
• Find the email for any professional using their name and company.
• Automatically verifies the data to ensure accuracy.
• Create cold mail campaigns and automate follow-ups to nurture the scouted leads.
• Track the performance of your campaign through Hunter’s dashboard.
• Offers integration with popular tools like Salesforce, Gmail, and more to export the data.

Pros

• Automatic email verification is a great feature to maintain lead accuracy.
• The chrome extension makes the job of finding leads easier.

Cons

• It would be good to include other technographic data about the leads.

Price: Paid plans start at $39/month billed annually

Voila Norbert

Best For: Lead prospecting

Suited For: Small to medium companies

Integrations: Yes

Like Hunter.io, you can prospect new leads by simply typing their name and domain using Voila Norbert. The search can be easily verified at any time to make sure that your outreach emails don’t bounce back. Plus, you can start sending out emails without needing a separate tool with the inbuilt mailing function.

So if you are looking to add an affordable lead generation tool to your arsenal, we recommend checking this one out. 

Here’s Why Voila Norbert Is a Great Sales Lead Generator:

• Scout and add new leads to your mail list using the prospect’s name and domain.
• Provides the person’s email address and other details like social profiles, location, position, and more.
• Automatically verifies and validates the email address to prevent emails from going into spam.
• Send an email directly from the dashboard to start the warming process.
• Add internal notes to update team members about the current status of the lead.
• Offers a Chrome extension to make lead prospecting easier.

Pros

• Provides accurate results to increase deliverability.
• The Chrome extension is a great time saver. 
• You can bulk upload the names and domains of the prospects to find their email addresses.

Cons

• You need to purchase each feature separately.
• The Chrome extension sometimes crashes if too many tabs are open.

Price: Starts at $39/month billed annually

Buzzstream

Best For: Lead prospecting, email outreach

Suited For: Small to big businesses

Integrations: Yes

Buzzstream brings a complete set of lead generation, prospecting, email outreach, and digital PR tools to the table. You can generate quality leads and qualify them instantly with the outreach campaign. The tool also helps increase website traffic by finding relevant domains for link building. And with the inbuilt reporting and analysis, you can track the performance of your campaigns in real-time.

Here’s Why Buzzstream Sits Among the Best Lead Generation Tools:

• Capture the email address from any URL and web page using the Chrome extension with one click.
• You can bulk add the prospects to your list from multiple domains.
• Shows other relevant details like social channels, stats, domain, and more.
• Design cold email campaigns to reach out to your prospects.
• Segment the mailing list to send personalized emails to the right prospects.
• Automate follow-ups to auto-send mails at the desired time.
• Set reminders about the follow-ups.
• Provides a detailed dashboard to track both campaign and team performance.
• Assign tasks, set priorities, add notes, track goal completion rate, and more to streamline the entire process.

Pros

• You can manage link-building and outreach campaigns in one place.
• Provides in-depth filter options to narrow down your search for relevant new leads.

Cons

• Comes with a learning curve and complex interface. It may take some time to get used to it.

Price: starts at $24/month

Pricing plan of the Lead Generation Software

The pricing structure of the lead management system software varies from one another depending on many factors as discussed in the above parts. However, to give you a detailed insight, the lowest rate of the software starts from $9/month and can reach a high of $259/month. Although one can choose from any of the premium plans, experts state using the free basic version initially to be beneficial. As one uses the basic version, they can easily understand the quality of the services provided along with their characteristics and efficiency. Hence, it serves as an eye-opener before suffering loss from hiring poorly functioning software.

Conclusion

Generating leads isn’t easy but it is necessary to generate sales or appointments. In fact, from my experience, generating leads is one of the most effective ways to increase revenue. It gives you a valuable channel for converting sales prospects into happy customers.

If you own a business and you are looking out for local clientele, chances are high that you are serious about advertising your business to your target audience. Facebook lead generation is considered as one of the most effective marketing techniques that can help you reach out to your target audience and build your online presence.