If you already have a LinkedIn profile and are looking for ways to use it, or you’re curious about how LinkedIn lead generation works in the first place, then this article is for you. In it, I’m going to give you all the information about LinkedIn lead generation systems and software. The information I’m going to present will help you decide if setting up a lead generation system on LinkedIn is a good idea.
Use your most valuable connections for lead generation. Our LinkedIn Lead Gen Forms automatically fill the contact info of people in your network into site forms. With quality leads and better audience targeting, you’ll get better insights and create more conversions.
If you are interested in boosting sales, you might be in the right place. LinkedIn, the professional social network giant offers a range of useful, interactive and innovative functions that promise to contribute positively not only to your business but also to your personal life. At this particular point, LinkedIn is one of the most effective platforms for developing your business and effectively expanding your target audience.
This article will explain all about lead generation forms for linkedin. Whether you want to know more about setting up lead forms or lead generation salesforce integrations, this piece has you covered. Now, the thing that makes linkedin different from other social platforms is its professionalism. You may want to talk to your customer base or leads through LinkedIn, but that doesn’t mean you can be informal or be a pushy salesman. Your posts need to be as professional as your emails if you want any conversion at all.
Convert seamlessly with LinkedIn Lead Gen Forms
Lead Gen Forms remove the main barrier to online conversion: forms that have to be filled out manually by prospects.
When LinkedIn members click on your ad, their profile data automatically populates a form they can submit with one click. They’ll save time and effort. You’ll get more accurate and complete information about your leads.
Why Lead Gen on LinkedIn?
According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel.[1]
At a time when connecting with the right audience and reporting accurately on results are top marketing priorities, LinkedIn helps you do both, with robust professional targeting filters and in-depth analytics.
The Buyer’s Journey is Changing
Today, the B2B buyer process is growing far more complex. On average, it is longer and more self-guided, with a rising number of stakeholders involved. And it’s not just different individuals within an account that influence purchase decisions; it’s different departments. Our research shows that anywhere from 3.1 to 4.6 groups – such as IT, finance, and HR – can hold sway.[2]
In this environment, cultivating trust and taking a long-term view with relationship-building are smart plans.
LinkedIn: Your B2B Partner of Choice
Because B2B purchase decisions are complex, and often weighty, stakeholders look to experts to gain confidence. Data shows that the typical buyer consumes 7 to 10 pieces of content before making their choice; LinkedIn is home to more than 575 million professionals, including 2.8 million decision makers and 260,000 C-suite executives.[3] Around the globe and across industries, professionals are participating in the conversation by sharing meaningful and insightful content with this community.
How to Create a Lead Gen Form Template
Log into LinkedIn Campaign Manager and select the account you’d like to create Lead Gen Form templates for. Under “Account Assets,” click “Lead Generation Forms.”
There are three parts to creating a Lead Gen Form template, which you can save and use for future campaigns.
1. Describe your offering
When a member taps on the call-to-action button on your Sponsored Content, this form will open. Insert an offer headline and explain the details of your offer. Remember to add a privacy policy URL. This is required and allows our members to read more about how you plan to use their data.
2. Select the fields you’d like to add to your form template
You can select up to seven fields to add to your form template. Forms will be pre-filled with data from a member’s profile and members can edit fields that are missing. Because forms come pre-filled, advertisers can expect quality leads and higher conversion rates.
3. Create a “Thank You” page
Once members submit their information they will see your thank you page. You can also provide additional information here with various thank you page calls-to-action.
Now you’re ready to add your form template to your Sponsored Content or Message Ad. After you create your ad or choose the content you’d like to sponsor, add a call-to-action button and pick the Lead Gen Form you just created. Simply select the option to “Collect leads using LinkedIn Lead Gen Forms.” You can also create new form templates for later use in Campaign Manager.
“Within a matter of minutes, you can create a campaign and start generating quality leads. We’ve received great feedback from our admissions team as well as the prospects themselves.” –Fareed Raja, Director, Digital Marketing, Jack Welch Institute
Managing Your Leads
You can download lead lists from Campaign Manager or sync leads with your marketing automation or CRM system. Here you’ll find more information about integrating Lead Gen Forms with marketing automation and CRM systems.
To download leads directly from Campaign Manager, click on “Account Assets” in your account. Then click “Download” for the form template you’d like to download leads from. You’ll need to be a Company Page admin or have a Company Page admin grant you Lead Manager Access to download leads.
Measuring Results
To see campaign performance for your lead gen campaigns, click on the “Leads” tab in your Campaign Manager dashboard. Here you’ll see key performance metrics including the total number of leads, form completion rate, and total cost per lead.
You’ll have access to lead data for 90 days. To protect our members’ data, we delete all lead data after 90 days. We recommend downloading your lead data frequently for your records or setting up an integration so that leads flow into your CRM or marketing automation system in real time.
Optimize your profile
“Optimize”
This word has the ability to make even the toughest of the tough shudder.
It’s so broad and so vague, and it can take what feels like a lifetime to accomplish.
For the context of this article, optimization means tailoring your page so that the content is optimized for searches. We also want to ensure that it displays a visually aesthetic and engaging amount of content.
When filling out all of your information on LinkedIn, it is important to keep it SEO friendly.
Think of popular buzzwords and do proper keyword research to optimize your page to the best of your ability.
Do you do web development?
If so, keywords like “website development,” “website developer,” and “website programming” are important to consider.
Just keep in mind that longer-tail keyword phrases keep your targeted efforts specific and will result in higher quality traffic.
So, for example, if you do web development in Washington, D.C., a keyword phrase like “website development Washington DC” will generate more targeted results than simply “website development.”
Here’s a search for “website development.”
It brings up over 97,000 results!
A search for “website development Washington DC,” on the other hand, brings up only 159 results.
LinkedIn’s search algorithm works very much the same way as Google’s, so be sure to optimize — and optimize well.
Just don’t get overly verbose.
Most people aren’t going to read through long narrative prose, anyway, so your best bet is to use the KISS approach to your messaging.
Also, don’t try to trick LinkedIn’s search algorithm by jamming a bunch of keyword phrases into your text.
Engage
Like every other social media platform, engaging with others is a key component to success.
Encourage individuals you’re connected to on other social networks to connect with your page on LinkedIn, too. Then find opportunities to connect and generate leads through other people’s networks.
Also, conduct manual searches and invite potential prospects into your network.
Join industry groups and be an active voice there instead of a wallflower.
Post relevant and thoughtful questions while diversifying forms of content. Offer singular points of insight or advice to questions being posed.
LinkedIn Pulse is a great tool because it enables you to do three important things:
- Share knowledge
- Spread awareness
- Build authority
Publishing industry experiences or insights, personable stories or interview will not only help to spread awareness, which is an essential step to lead generation, but it will also help to establish yourself as an industry authority.
Take advantage of advertising options
Having an engaging presence is beneficial for your existing network. It’s just as important when it comes to drawing new people into it, as well.
And if you want to increase awareness and reach, sponsored content is one of the most effective ways to generate a consistent new stream of high-quality connections and leads.
Regular and direct sponsored content
Sponsored content is wonderfully effective because it publishes your updates to targeted users who aren’t already-established visitors or followers.
This is similar to most major social media platforms, so upon first glance, sponsoring content on LinkedIn might not seem all that impressive.
However, there are two very major differences:
- LinkedIn offers extremely specific and detailed targeting options, which makes it a real winner in comparison to other sites. You can laser-target the people who will see your updates. This ensures your updates are hitting your ideal target audience instead of a broad swath of people who may or may not be interested in what you have to say.
- The platform also differentiates between standard sponsored content and direct sponsored content.
Sponsored content is an update published on a company page.
Direct sponsored content, on the other hand, does not appear on your company’s profile page.
It’s a much more customized and targeted form of sponsored content that enables you to personalize and test the messages you’re sending out to your target audience.
When it comes to making a decision between the two, you first need to understand exactly how your content will be displayed.
Give them what they want
If you want to be successful at generating 200+ leads every day on LinkedIn, it’s imperative that you keep your target audience in mind.
While every step I’ve outlined here is necessary to achieve LinkedIn marketing success, this one is perhaps the most crucial.
Your target audience’s bottom line is numero uno (a.k.a. themselves), so if you have no voice of singularity and aren’t sharing useful content, expect to hear crickets chirping.
At the end of the day, people on LinkedIn are interested in building legitimate, professional relationships. So stay away from the sales jargon and shallow marketing pitches and focus on calculated engagement.
Sales ploys will only serve to discredit you in their minds.
So how exactly do you create quality content that “effectively and efficiently influences the thoughts, feelings and behaviors” of your end user?
Through great research and planning, which starts with segmentation.
By segmenting your audience, you’ll be able to define a subgroup of individuals that you’re interested in reaching, which will help you optimize your influence.
When doing this, it’s important to be as detailed and specific as possible so that you’re carving out a viable niche.
The big secret? Specificity
When you market on LinkedIn, you’re not just hitting a generalized demographic of individuals in certain geographic locations with certain professed interests like everywhere else.
On LinkedIn, you’re able to target your audience on a much deeper level — including geographic location, current company, past company, industry, profile language, non-profit interests, and school.
This is why LinkedIn is the perfect option for highly targeted communication efforts to a very specific “micro” demographic with better opportunities for high conversion rates.
Conclusion
Linkedin (used in the context of marketing) is a social network for business professionals. It can be used as a part of B2B lead generation efforts. There are various tools that help you use Linkedin to attract prospects and start generating leads. You can install different applications or add features to your account that
If you’re like most, you want to hear every little detail when someone is asking you for a small favor or endorsement. You want to know whether or not they’ll do a good job, how they’ll utilize your information, and how committed they are to the task. Moreover, you also want to make sure that any “opportunity” they fill will be beneficial to both of you. It’s human nature! That’s why it’s essential to make people comfortable with a dollar amount before making much headway into the conversation.