Lead generation software, also known as lead generation systems, refers to applications and systems constructed specifically for the purpose of generating leads for a business. Lead generation software is widely used in business situations where direct sales are less effective. As a result, there are many companies offering lead generation software free download today.
For sales and marketing people, new customers are the lifeblood of business. The problem is that there are lots of businesses out there vying for those customers’ attention, so it can be difficult to reach potential customers. That’s where lead generation software comes in. Lead generation software allows a business to collect names and contact info of potential customers who have demonstrated interest in their product or service. They call this “qualified” leads because the people whose data you’ve collected are more likely to convert into paying customers (or at least respond to your marketing) than if you had just sent out a blanket email or done some other form of mass advertising.
If you have a business and you need to generate leads, or if you’re in any kind of sales position where you are required to hunt for new clients, then you might want to utilize some kind of lead generation software. Lead generation is an umbrella term that encompasses various types of software that can automate this task. This is one of the most basic functions of marketing, and with just a couple hours of training and familiarization it could be something you’re doing on your own without needing to rely on other people.
In the world of online marketing, lead generation software is one of the most powerful tools. Lead generation software is designed for helping businesses to generate leads for further communication in various marketing channels. Lead generation software makes work comfortable to all organizations due to decrease in lead generation process time. In this article I would like to make you familiar with some information about benefits and types of lead generation software and their brief description. I hope you will discover something new if you read it carefully.
Who uses lead generation software?
Lead generation software is great for both B2B companies and B2C companies. In fact, chances are your competition is already using it. In a GetApp survey that included both B2B and B2C companies, more than half (57%) of survey respondents say they use lead generation software.
SharpSpring
In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms.
SharpSpring includes custom deal stages, a helpful pipeline overview, and other marketing strategy tools.
Key Features:
- Marketing and email automation all in one tool
- Integration with many of the top marketing apps and tools
- Detailed analytics on every interaction with your leads
Pricing: For small businesses, SharpSpring’s pricing ranges from $399/month for 1,000 contacts, $899/month for 10,000 contacts, and $1,299/month for 20,000 contacts.
Keap
Keap helps you keep your customers’ information and conversations neatly organized all in one place.
From lead capture to emails to invoicing, Keap makes many of your essential business tasks easier to handle.
Like other CRMs, Keap also has automation tools to help you streamline marketing and lead generation efforts.
Key Features:
- Desktop and mobile apps so you can stay connected on the go
- Marketing automation to nurture your leads
- Migration tools to make importing your data from email providers fast and straightforward
- Includes a business phone line that works on your existing iPhone and Android phones (US and Canada only)
Pricing: Keap’s pricing starts at $79/month for the Lite plan, $169/month for the Pro plan, and $199/month for the Max plan.
Adobe Marketo Engage
Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement.
With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms.
Plus, Adobe Marketo Engage personalizes the user experience on your site, even for anonymous users. This helps you attract more leads and improve the quality of sales leads.
Key Features:
- Marketing Automation rules to engage and attract more leads
- Revenue tracking to track different marketing channels impact your bottom line
- Works across different teams so other departments can help foster and grow your leads and sales
Pricing: Marketo has different pricing and packaging plans. You’ll need to contact their sales department for more details on monthly costs, as pricing varies based on your database size.
Nimble
Nimble focuses on the relationship side of your business. Plus, it works in your Outlook and Gmail inboxes and across many other sites across the web.
This tool pulls in information from many online sources, so you always have the latest data on potential leads.
Nimble makes it easy to identify and nurture key contacts without doing any data entry.
Key Features:
- Take bulk actions across multiple leads to save you time
- Bring all of your contacts and leads from across your company into one easy-to-use platform
- List segmentation to organize contacts
Pricing: Nimble is $19/month per user with some ala carte upgrades available.
ActiveCampaign
Pricing: Paid plans start at $9/month
Rating: 4.5/5 stars on GetApp (Based on 76 reviews)
ActiveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.
They also offer additional tools in their marketing suite, including landing page templates, segmenting, Facebook custom audiences, contact scoring, SMS marketing, and more.
SendinBlue
Pricing: Free, paid plans start at $25/month
Rating: 4.5/5 stars on GetApp (Based on 119 reviews)
SendinBlue is one of the more affordable options for email marketing with their paid plans starting at only $25/month. This plan allows you to send up to 10,000 emails a month. All of SendinBlue’s plans allow for unlimited email contact storage.
OutreachPlus
Pricing: Free for one user, one email address, and up to 100 contacts and 100 emails; paid plans start at $19 per month.
Rating: 4 out of 5 stars from G2
Tired of sending cold emails that don’t convert? OutreachPlus is an email integration tool that helps you create, personalize, and schedule follow-up emails.
This makes it easier to build relationships through cold emailing. It also detects changes in replies, such as if your contact responds from a different email address, forwards your message, or has an autoresponder.
Unbounce
Pricing: Paid plans start at $80/month for up to 20,000 visitors and 500 conversions
Rating: 5/5 stars on GetApp (Based on 48 reviews)
Unbounce is a tool used to create custom landing pages. The platform features a drag-and-drop landing page builder as well as many pre-built templates. Opt-in popups and A/B testing are also available. A 30-day free trial is available with paid plans starting at $80/month.
Instapage
Best For: Building landing pages, A/B testing, CX personalization, AdMaps
Suitable For: Small to big companies
Integrations: Yes
Instapage is one of the best landing page platforms to design dynamic landing pages for targeted lead generation. It also lets you A/B test the pages to optimize them for conversions. You get over six services in one place, including landing page creation, experimentation, personalization, collaboration, AdMaps, and page speed, making it a perfect sales lead generator.
Features that places Instapage among best lead generation tools:
- Design mobile responsive landing pages without writing any code.
- Create personalized landing pages for your marketing ads to bring perfect leads.
- Provides tools like A/B testing, heatmaps, multivariate testing, and in-depth analytics to optimize the landing pages.
- Use the Thor Render to test and improve page load speed.
- Integrate with 100+ workspace apps to manage data flows.
Pros
- Supports dynamic content for the landing page based on the clicked ad. It helps to target different leads using the same page.
- The page speed is very fast as compared to other similar platforms.
- Track the performance of your ad campaigns.
Cons
- The dynamic content feature is awesome. But it can be improved to change content based on other factors like location or user behavior.
Price: Starts at $199 per month billed annually
Leadpages
Best For: Website & landing page builder, pop-ups, sticky bars
Suitable For: Small to medium businesses
Integrations: Yes
Leadpages is another effective lead generation tool that offers a plethora of tools for SMEs to design and deploy landing pages as primary lead generators. Plus, you can create beautiful, fully functional websites without writing a single piece of code in half the time compared to WordPress.
With optimized templates, A/B testing capabilities, and other CRO features, Leadpages sits high among leading CRO and sales lead tools.
What makes Leadpages a popular lead generation tool?
- Mobile-responsive landing page templates are with beautiful designs.
- Create fast websites that deliver 30% higher performance.
- Provides pop-up forms to boost conversion and capture new leads by targeting visitors’ actions.
- Show product updates & new deals with non-intrusive alert bars to improve engagement.
- In-depth analytics dashboard to monitor the performance of your website and landing pages.
- Offers built-in SEO optimization toolkit.
- Integrates with over 50 tools.
Pros
- Affordable pricing than peers.
- The drag-&-drop editor comes in handy to build landing pages and websites quickly.
- 200+ templates to choose from, making it easier for anybody to create beautiful pages.
Cons
- You cannot make significant customizations to the standard templates.
Price: Starts from $37 per month for the standard subscription
ClickFunnels
Best For: Creating landing pages, affiliate programs, sales funnels
Suitable For: Small to big businesses
Integrations: Yes
ClickFunnels is another great tool for lead generation, you can design new websites, landing pages, membership pages, opt-in pages, squeeze pages, and much more. It’s the perfect sales funnel creator to set up a lead generation system and bring more prospects into your sales funnel.
Here’s why we consider one of the best lead generation tools:
- Use the drag-&-drop editor to create a website, landing pages, sales funnels, lead capture forms, and more.
- Provides 40+ pre-built templates to create sales funnels without any coding.
- Integrate payment gateways into your sales funnels and web pages to promote conversions.
- Use mail automation to capture bulk leads and send targeted messages to the prospects via mail, text, and social.
- Offers an inbuilt affiliate program manager to draw more leads into your sales funnels.
- Track the funnel performance like click-throughs, conversions, opt-ins, and visitors directly from the dashboard.
Pros
- Easy to set up and use.
- You can accept the payment directly on the sale funnels without redirecting the visitors.
Cons
- Essential features like autoresponder and Actionetics are available only in higher-tier plans.
Price: Contact for price
Start generating leads…
As you can see, there are many different types of lead generation software specialising in different marketing channels. And then there are some platforms that have it all — but you might not know if you will need it all. But don’t get it intimidated. Instead, focus on where most of your potential customers are. And you shall be able to use the right software effectively to generate more leads, achieve higher conversion rate, and boost sales and revenue.
Conclusion
Lead generation software is a software program designed to generate leads for businesses. It helps build customer relationships and encourages business growth. Lead generation has gained popularity in recent years due to the shift in marketing trends from offline strategies to online. There are many types of lead generation software solutions available in the market today, ranging from software for handling planned events, social networks, purchases, product demonstrations, and more. Lead generation software is also used for remarketing efforts and lead nurturing.
One of the most important tools for any business, large or small is generating leads. Unfortunately, because it is such an integral and crucial part to any business, many people overlook this tool. The good news is that generating leads does not have to be difficult or overly expensive with the right lead generation software.