Lead generation has been a buzzword for some time now. Every business has their own approach to it, and every software provider is bound to contribute its own share of lead generation tools. We’re going to talk about four categories of lead generation tools in this article, i.e., free Lead Generation tools, best free Lead Generation tools, free enterprise-class Lead Generation tools, and best free enterprise-class Lead Generation tools.
Lead generation software list is a good tool which helps to acquire new leads. These tools are helpful when you need a help to find the number, name and email of your target audience. This software will also improve your sales and easily generate new leads for your business. So watch this video and know about b2b lead generation tools.
When looking for the perfect lead generation tool, it’s most important to be selective. The market at the moment is flooded with tools from different companies aiming to build their customer base. The challenge is how can you identify a reputable software tool to help generate leads for your own business? That’s why this article is so important. It contains information about ten best lead generation tools available today for any type of business.
Here is a list of Lead Generation Software & Tools that you can use for FREE. Whether you are looking for financial services, dental, medical, automotive leads or any other type of prospects, in this post you will find the solution to your lead generation needs.
What Is a Lead Generation Software/Tool?
Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. These are called “leads” and usually come from your website or other online sources.
The key to lead generation software is that leads are collected without any ongoing manual work from you. Essentially, these tools automate the process so you can focus on other areas of your business. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address.
Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers.
If you are struggling to collect leads, it’s time to bring in a new lead generation software… or past time to upgrade what you currently have. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns.
Why is this important? Well, you can focus on the things that really matter instead of wasting time trying to fix all of your lead generation problems yourself.
OptinMonster
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.
It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.
Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.
In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.
Key Features:
- Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
- Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
- Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
- Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
- Grow your email list: Integrate with your favorite email marketing, content management, and CRM platforms to automate your business.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
TrustPulse
TrustPulse is the market’s best social proof notification plugin.
Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.
In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.
By displaying actual activity from real people, you will build trust with visitors.
Key Features:
- Real-time event tracking
- Smart targeting to boost conversions using advanced targeting rules and timing control
- Flexible design options to match your site’s branding
- Actionable analytics to get the stats you need to boost conversions
- Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
SeedProd
SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.
With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Key Features:
- Edit content in real-time and preview your website exactly as your visitors would with its live preview
- Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
- Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.
WPForms
WPForms is an easy-to-use form builder that adds simple lead generation forms to your website.
With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.
While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they are still an excellent and reliable way to generate leads.
Key Features:
- Drag and drop builder to make customization easy
- Mobile-friendly forms let you collect leads from any type of visitor
- Instant notifications allow you quickly respond to leads
- Smart conditional logic guides you through creating high-performing forms
Pricing: WPForm’s yearly pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
Qualaroo
Best For: Survey, lead forms, on-site polls, behavioral insights
Suited For: Small to big enterprises
Integrations: Yes
Qualaroo is the best lead generation software and an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.
How to Use Qualaroo as Your Lead Generation Platform:
- Create feedback surveys and add a lead form at the start or end to generate new leads.
- Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
- Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
- Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
- Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
- You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
- Choose how, when, and who to target with each survey and lead form using advanced targeting options.
- Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
- Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
- Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.
Price: $ 0.0008 Tracked Pageview/mo
Pros
- Easy to set up and use. You can just log in and start designing the survey to get target leads.
- Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.
Cons
- Reporting UI can be improved. Needs more export options and filters.
Picreel
Best For: On-page lead generation, surveys, and lead forms
Suited For: Small to big enterprises
Integrations: Yes
Picreel is one the best lead generation tool that lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.
How to Generate Leads Using Picreel?
- Design personalized offers and rebrand them to suit your website using the visual editor.
- Use overlays to display customized offers based on visitors’ behavior, position on the page, or after a designated amount of time on the page.
- Combine offers with lead forms to prompt visitors to share contact information.
- Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
- Embed survey overlays to collect valuable insights from existing visitors.
- Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
- It provides a mobile-responsive design for website overlays.
- Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
- Integrate with other applications to send the leads to your CRM tools and turn them into customers.
Price: Starts at $14/month billed annually
Pros
- Flexibility to customize lead pop-ups using the HTML & CSS editor.
- We found that this pop-up lead software offers more in-depth targeting options than other similar tools.
Cons
- The UI can sometimes feel a little glitchy.
- The A/B testing dashboard needs refinement to display more data.
What Types of Lead Generation Software/Tools Are There?
Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads. They include:
- On-page Lead Generation: Drives leads directly from your website through optin forms and campaigns
- Email Marketing: Nurture those leads with campaigns to keep them engaged with your brand
- Email Address Finders: Connect with people who aren’t on your email list
- Prospecting and Outreach: Collect contact on anonymous visitors and reach out to potential leads
- Customer Relationship Management Tools: Connect and track leads throughout the sales funnel
- Sales Tools: Turn leads into paying customers while also staying in touch with existing customers
- Communication Tools: People love to chat and communicate. Use this to your business’ benefits to help generate leads
- Advertising Tools: Drive traffic to your site from places like social media and through paid ads
Conclusion
Lead generation is an important part of the sales funnel, and if done right it can dramatically improve your conversion rates. Taking care of business lead generation early on in a sale will certainly make your other tasks easier.
The core function of a Lead Generation Software is to boost your business and increase revenue. The best lead generation software simply puts the right lead in the right hands, whether that’s through Twitter, LinkedIn or other channels. It also provides you with detailed analytics so you know how many leads you converted into customers.