Lead generation software and lead generation software tools are a vital component of every successful business in today’s cold-calling market. Every successful business needs to be able to effectively generate new client leads that equals more money. Wouldn’t you agree? Here is my list of the best lead generation software and lead generation software tools out there today.
Nowadays, businesses are facing some serious issues: how to find new customers and how to connect with them. That’s why lead generation software tools has become so popular these days. A lead is a potential customer – someone who has shown interest in what you can offer. If your lead generation software tools are properly developed, they will help you increase sales and profits in a short period of time.
Do you know what lead generation software is? Yes? Great. Now, do you know what’s the best lead generation software tool? Probably not. Why? Because there is too much information online on what is the best lead generation software tool. In fact, we haven’t seen any reliable sources which have done a proper comparison of tools. So, what I’ve done here is to try to make all this information just a little bit easier to digest.
A list of lead generation tools for business. B2B and B2C, free or paid, high-end software or really basic stuff — all of it works. Some of these tools are lead nurturing webinar platforms, others help you find and contact leads. But the key is – they all help you generate more leads.
What are the benefits of using Lead Generation Software?
The Lead gen software has been witnessing a steady rise in its popularity owing to offering lesser risks when compared to conventional lead capturing methods. Blindly following conventional footsteps may not provide you profitable results. When a company makes use of its workforce for discovering leads, they waste almost 85% of their time in performing repetitive tasks. However, they can simply save that time by using lead gen software. Let’s have a look at the list of benefits that this software has to offer as a minimum.
Cutting Down the Unnecessary Tasks
While the lead generation process comprises of many repetitive tasks, regularly performing them is not required. Lead management software automates those repetitive tasks. It not only helps you to reduce the wastage of time but also saves your money and human resources.
Detecting the Right Audience
No matter what your products and services are, if you are not able to find the right audience, all your efforts are worth nothing. The most important aspect of sales is finding the perfect audience which is automatically done by the lead management software. From gathering the data to set priorities, the software does everything within a couple of hours. On the other hand, the time saved can be used to design more customer-engaging products.
Single Storage
Arranging huge lists of customer information from various sources as per specific folders is undoubtedly an intimidating task. However, the lead management software efficiently gathers, sorts and then stores them automatically in the company server giving you freedom from daily chores. You can quickly retrieve the files when needed without any head churning.
Tracking Employee Activities
It is always essential to follow employee activities in the business to effectively tackle any potential fraudulent activities. Moreover, this also helps in discovering poorly performing employees in real-time and re-training them for enhancing work productivity in the company.
Genesys DX (Formerly Bold360)
Best for: AI chatbots, social interaction tracking
Suited For: Small to big enterprises
Integrations: Yes
Bold360 offers integrated live chat and chatbot features for your business. It also acts as a central hub to manage all your communication channels to maximize customer engagement. Its AI-chatbots can understand and interpret the users’ intents to provide the best solution and collect lead data at the same time.
How Does Bold360 Simplify Lead Generation for Your Business?
- Offers smart AI-powered chatbots using NLP to assist the customers and collect information.
- Provides AI-based conversational chatbots to interpret customers’ intent and respond to their queries accurately.
- Set rules to allow chatbots to proactively initiate a chat with the visitors based on their behavior and searches to maximize engagement.
- Automatically transfers the chat to the agent if necessary.
- Add surveys, lead forms, contact forms, etc., to the live chat to collect visitor information.
- Manage all your conversations across various channels such as live chat, SMS, messaging, social media, and emails from the single dashboard.
- The advanced AI analytical engine stores most asked queries into the knowledge base for self-service support.
- In-depth data reporting dashboard shows you real-time information about chat usage, interactions, and other metrics.
- Integrates with several other apps such as Zendesk, Google Analytics, Salesforce, and ServiceNow to improve data management.
Pros
- You can proactively target visitors across various channels like Messenger, WhatsApp, Microsoft Teams, etc.
- Manage conversations across every platform from the unified inbox.
Cons
- Has a steep learning curve for new users.
- Offers limited integration options.
Price: Request for quote
Botsify
Best for: AI chatbots
Suited For: Small to medium businesses
Integrations: Yes
Botsify is another lead generation software that lets you create automated chatbots with custom conversation flows for different channels. The chatbots act as virtual assistants to assist customers and generate new leads through live chat. You can monitor all the ongoing live chats from a single dashboard.
How to Use Botsify to Collect New Leads?
- Install live chat and chatbot support on your website, Watsapp, FB Messenger, and SMS services.
- Deploy chatbots to start automating conversations with visitors and customers.
- Collect lead information and assist them with their queries.
- Monitor all the chat interactions from the same dashboard. You can take over the chat from a bot at any time if it fails to address the queries correctly.
- Automatically shows users’ details such as chat source, last interaction, email, and more, to keep you updated over the live chat.
- Offers integration with Zapier and WordPress so you can send and manage lead data.
Pros
- Works on multiple channels like Telegram, Instagram, SMS, website chat, Messenger, and more.
- Utilizes NLP to trigger chat flows automatically.
Cons
- Bot builder UI can be improved.
Price: Starts at $40/month billed annually
Datanyze
Best For: Lead prospecting using the in-built database
Suited For: Small to big companies
Integrations: Yes
Datanyze combines technology tracking, predictive analysis, and prospecting to generate leads for your business automatically. You don’t need to hunt for new leads, Datanyze does the work for you to help you increase your prospect list.
How to Use Datanyze to Short-Circuit Lead Generation?
- It gives you the best leads by monitoring and analyzing the technology choice across 35M companies.
- Set your target technology and companies, and Datanyze will find the correct prospects accordingly. You can filter Datanyze’s domain database to create lists of ideal accounts.
- The Datanyze Chrome extension allows you to fetch firmographic data of the desired company, such as employees, emails, and contact information.
- Add the prospect list to your account and export them to your CRM tools, such as Salesforce and Hubsoft to enrich the leads.
- Set alerts to know when your prospects have dropped or changed a business solution to enable your team to reach out to them at the precise time.
Pros
- Helps to find the email, phone number, and other details of prospects.
- Provide more accurate details than other similar tools.
- The browser extension is easy to use.
Cons
- Sometimes, the Chrome extension does not correctly work if you have multiple open tabs.
Price: Contact for price
AdRoll
AdRoll puts your business in front of the eyes of potential leads as they browse the web, use social media, and look at their inboxes.
This lead generation tool combines the power of display ads, social ads, and email to effectively promote your business. It includes automation and rich insights so you can tweak campaigns for more growth.
Key Features:
- Audience targeting rules make sure your ads are being placed in front of the best quality leads for your business
- Compliant with worldwide privacy requirements
- Insights on your campaigns so you can tweak them if needed
Pricing: AdRoll’s Starter plan is free. To remove AdRoll branding and unlock all features, you’ll need to upgrade to the Growth plan, which starts a $19/month.
AdEspresso
Hootsuite’s AdEspresso is an optimization tool for Facebook, Instagram, and Google ads.
With this lead generation advertising tool, you can create and test multiple ad variants with only a few clicks.
You can also run ads with various audiences and measure what’s most effective with in-depth analytics.
Key Features:
- Create and manage all your ads with one dashboard
- Optimize your campaigns using daily in-app tips
- AdEspresso University offers courses and live webinars to learn more about marketing and campaigns
Pricing: AdEspresso starts at $49/month for their Starter Plan and goes up to $259/month for Enterprise. This is just the fee to use their platform. Any money spent on ads will be billed by the individual platforms.
RafflePress
RafflePress is not your typical lead generation tool; it’s actually a viral giveaway plugin for WordPress.
So, why is it here?
Online contests and giveaways are some of the quickest and easiest ways to increase traffic to your website, grow your email list, and boost engagement. Sure sounds like a fantastic lead generation tool to us!
Key Features:
- Create different entry options for all major social networks
- Drag and drop giveaway builder
- Marketing and CRM integrations
- Success tracking and retargeting
- Fraud protection
Pricing: RafflePress pricing is only $39.20/month to get started. From there, prices go up depending on your specific needs. For example, the Pro package is $79.20, the Growth package is $159.20, and the Ultimate package is $359.20.
Salesforce Automation (Pardot)
Pricing: $1,250 per month, billed annually for up to 10,000 contacts
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)
Salesforce is a robust sales and marketing tool — in fact, you might already use it as a CRM or for analytics. But, they also have a powerful automation tool called Pardot. Features of their automation platform include lead generation, custom landing pages, smart lead capture forms, dynamic content, targeted messaging, lead grading and scoring, and marketing ROI calculations.
One drawback is the price — Salesforce is powerful, but the price could be too high for small- to medium-sized companies.
OnePageCRM
Pricing: Plans start at £12 per month for small businesses
Rating: 4.8 out of 5 stars based on 54 reviews on Capterra
OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools.
Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts.
Nimble
Pricing: $19 per month per user, per month
Rating: 4.4 out of 5 stars based on 1610 reviews on Capterra
Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process.
Growbots
Best For: Lead generation via the database.
Suited For: Small to big businesses
Growbots is a B2B sales lead generation tool. You can access their database of over 200 million contacts to search for new leads for your target industry. It lets you find targeted prospects for your business, making the lead qualification process much easier.
What Makes Growbots so Good in Finding New Leads?
- It auto-generates the list of exciting prospects according to your target and offers automatic prospecting, self-updating database, multichannel sequences, and much more in one place.
- Choose your contacts, and it provides you with their social media profiles, direct email addresses, and phone numbers.
- Create your email campaign to connect with the prospects.
- Using the analytics, you can see detailed reports, monitor your open rates, click-through rates, response rates, and identify the best-performing campaign templates.
- Lets you A/B test different elements of your campaign, like email template variants and sending times.
- Integrate seamlessly with Salesforce and HubSpot.
Pros
- The in-built lead generation database makes the job much easier.
- Provides niche targeting options to show the most relevant results.
- You can handle lead prospecting, warming up, and mail campaigns in one tool.
Cons
- Requires time to set up and create dataflows.
- Needs more options to manage campaigns and scheduling.
Price: Contact for price
Before you choose any Lead Generation Software
Although you may think that hiring the lead management system can mean that you will see a continuous uprise in your company profits, the result may not always be as expected. When it comes to analyzing if the software will be the best for the company, there are some points which are worth considering.
Set your priorities in order
You will come across an array of options while choosing the lead management system. Hence, you must select the software which stands tall on your basic requirements, both in technical and non-technical sections. It is perfectly okay to ask questions like, ‘Does my company needs to increase lead generation?,’ ‘Do I need to better access my data?,’ ‘Do I need to increase my employee efficiency?’ etc. to your vendor. The more you ask the better you will get confirmed whether the software is good for you or not.
Continued Assistance
During the course of time, you will continuously require help, for a few days initially, to better understand different attributes of the software. Hence, before choosing the software you must ensure that the vendor has a dedicated team ready for you all the time to help you understand the tools better. This helps in reducing the time required for mastering the software.
Choosing the Operators List
Not everyone in your company needs to have access to the lead management system. The ones who deal with the leads generation or in charge of the sales department should only be given access to the software. As the price varies according to the number of users assigned, sorting this out in advance will help you finalize your budget for sure.
Conclusion
The world of lead generation is a tricky space. There are thousands of companies looking to claim their slice of the lead generation pie, and so tools and software that can generate leads for you are fairly abundant. But with all those options, it can be difficult to create a strategic list of the best lead generation software tools.
Our team has gathered the most important lead generation software tools, currently used by top companies to collect data about potential sales leads. Lead generation software allows companies to do everything from tracking the response rate of a campaign to automating follow-ups after a user fills out a form.