You found this article on free lead generation. Great! Lead generation is an important part of getting leads and making sales online. In case you’re not sure what lead generation refers to, it means acquiring new clients or new business to your company by giving free information and promoting your products and services. One thing that many people are curious about is lead generation software. There are actually a lot of strategies out there that take advantage of modern technology so let’s see what they have to offer in this article.
If you want to market products to other businesses and want to generate your sales leads from the Internet, you need to build a list of business contacts. And this is where lead generation software for b2b comes into play.
In this guide, I give my opinion about lead generation software for b2b. In short: which one should I choose? Which one is the best lead generation software for b2b 2021? What are the top free lead generation tools for small business? Where can I use them or how to implement them?
Lead generation is relevant for both small and large companies. It allows you to gain new customers, get more familiar customers and to build a more stable clientele. That’s why the topic of b2b lead generation is hot at the moment. Everyone wants an efficient program that will save time and money in generating leads, but not everyone will succeed. That’s why we have compiled this list of the best lead generation software for you.
Website lead capture
You and your team spent weeks planning the perfect lead funnel. With your copy and landing page complete, you’re ready to launch your new offer or lead magnet, only to find that 5% of your traffic-filled out your form or left their contact info.
Lead capture software solves this problem by identifying anonymous companies that visited your site, what products or CTA they clicked, as well as contact info so you can connect while you’re still top of mind.
Your website might have a lot of visitors, but if they don’t make contact with you. You won’t know who they are. Think about all of those lost opportunities.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
LeadBoxer
Leadboxer gathers and analyzes leads and their behavior from different channels, storing this data on one marketing platform. Track website visits, document downloads, page and video views and more for each lead, then contact leads right from the app. Leads can be sorted individually and by company. And thanks to the lead scoring feature, you’ll be able to identify prime leads at a glance.
Top features
- Lead score: Leadboxer automatically creates profiles for website visitors, and then assigns them a lead score according to actions they perform on your website, such as viewing blog posts. Account managers can assign different levels of points to different actions, based on which behaviors they see as priority ones.
- Notification to qualify: When a lead reaches a certain threshold, Leadboxer automatically notifies the people responsible, so those people can qualify the lead right from Leadboxer.
- API: Seamlessly integrates with countless other tools, including CRMs.
| Pricing | Demo / Free trial available | Customer service | Review score |
| Platform ($195/month), or Platform + Customer Success Team ($495/month) | Free demo available | Knowledge base, email, phone, customer success manager (when access is purchased) | G2: 4 stars (2 reviews); Capterra: 4.8 stars (6 reviews) |
Lead Forensics
Lead Forensics turns unknown website visitors into leads by instantly uncovering the name, position, email address, and more of each person who visits, and feeding those leads into a consolidated email list in real time.
Top features
- Comprehensive on-site visitor intelligence: Instantly see what leads search for, what sources they come from, which pages they visit, number of visits, amount of time spent on the site, information about their business, and even the stage of the consideration journey that they’re in.
- Integration: Seamlessly integrates with, and sends leads to, your CRM, letting your sales team take action.
| Pricing | Demo / Free trial available | Customer service | Review score |
| Contact for pricing | Free trial available | Email, phone, live chat, knowledge base | G2: 3.6 (98 reviews); Capterra: 4.2 (16 reviews) |
Albacross
Albacross captures the information you need about visitors to your website, so you constantly maintain a flow of warm leads. Learn which companies visit your website, what their interests are, and their location, so you can take action. Albacross is suitable for B2B companies all over the world.
Top features
- Advanced filter: Quickly filter your leads to identify which ones match with your ideal customer profile, so you can prioritize them and move them along the sales journey. Also filter by revenue, pages visited, and location.
- Segments: Group customers based on the attributes most important to you.
- Integrations: Integrates with hundreds of tools including CRMs. These include HubSpot, Salesforce, Slack, and Pipedrive.
| Pricing | Demo / Free trial available | Customer service | Review score |
| Starter ($40/month), Pro ($449/month), and Enterprise ($1,089+/month) | Free demo and trial available | Live chat, help center, email | G2: 4.3 (12 reviews); Capterra: 4.5 (105 reviews) |
Visitor Queue
Visitor Queue provides B2B lead generation software that promises 30 days’ worth of leads, all while offering an abundance of features that create a seamless user experience. Built with end-users (you!) in mind, Visitor Queue is easy to use. It allows you to generate high-quality leads directly from your website automatically.
When a user visits your website, Visitor Queue tracks their activity and adds their information into your “queue” of new leads. You’ll get company contact information, a website activity report, and a list of the company’s social media channels so you can follow up with them right away.
There’s no better lead than someone who has already visited your website and has expressed an interest in what you have to offer. Try Visitor Queue free for 14 days to start generating new B2B leads right away.
Hubspot
Hubspot is unsurprisingly one of the most popular B2B lead generation tools (and sales and CRM) out there – and for a good reason. They offer a wide range of features to help you generate, organize, and close leads.
One of Hubspot’s best features is its ability to track email opens. If a subscriber opens an email, you can follow up with them directly or add them to a segmented email campaign. That way, you can reach out to them as quickly as possible and with the right content that will entice them to convert into a new customer or client.
Constant Contact
As the name implies, Constant Contact helps you stay in constant contact with your email list to nurture them into viable leads. It’s a powerful email marketing tool that turns even the deadest email list into a steady stream of new clients or customers.
Even better, Constant Contact offers tons of support to help you optimize your email lead generation strategy. They are highly regarded for their world-class support and helpful online training modules.
Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
So, what lead generation tool will you try?
“If only there was a lead generation tool that would do this…”
That was you before you finished reading this article.
I get it. Lead generation is a pain.
And, the likelihood of you using every single one of these tools is slim.
But, I don’t want you to use EVERY lead generation software. Use your business goals to guide you in choosing the right free lead generation tools for your martech stack.
Now, tell me — what lead generation software are you planning to test out?
Conclusion
Every business out there wants more customers, the more customers a business can get the bigger it can get and hopefully the more successful it can be. But to get customers in an b2b (business to business) market you need to have something that sets you apart from your competitors and allows you to stand out from the crowd. The process of getting b2b leads is not as easy as getting clients in an retail environment. This for one reason because business don’t often buy online unless they are looking for a software product, service or promotion. There are however ways of working with other businesses who’s customer base may overlap with yours, this is called joint venture marketing.
Generate More Leads with the Best Lead Generation Software. Technology can provide solutions to small business owners. Lead generation software is an advantage in the current digital age where potential customers find it impossible to ignore ads on social media, text messages and emails. When people reach a point where they become overloaded with information, there is simply nothing more annoying than being forced to endure more advertisements.