Lead generation software for email are free tools that help businesses create a lead generation strategy that is easy to use and low cost. In this article, I will discuss lead generation software for email, lead generation service providers and software that can help your organization get new leads cheaply.
The new Lead Generation Software can aid businesses that are coming up short on sales and marketing leads. There is software that can aid in your business email marketing, free lead generation tools for b2b and more. No matter what industry you are in, there is a piece of software that can help you generate new sales leads to your company.
For every business, leads are the “blood” of their organization. Without a continuous stream of strong leads, they will struggle to survive. In today’s market, where products and services are essentially the same, it is all about prospects and converting them into successful customers. The problem many businesses face is that there is so much competition out there, prospects can get lost in a sea of companies claiming to be the best. This is where lead generation software for email comes in. Scroll down to discover how this tool can revitalize your sales team.
What Should You Look for in a Lead Generation Tool?
Though all tools work differently, they share some common aspects that you must look for while selecting the best lead generator tool for your business.
- Learning Curve
Choose a lead generation tool that is easy to master for your marketing and sales team. It should also have an extensive support service and plenty of help material to facilitate your team’s smooth onboarding.
- Targeting and Tracking Options
Ensure that the lead generation platform you choose offers audience targeting options so you can collect leads from the right visitors without annoying others. Just collecting the leads is not sufficient. You should be able to accumulate and track their interactions with your business in one place.
For example, CRO tools such as Qualaroo can help you target desired website visitors using surveys and lead forms to gather contact information. Similarly, lead management tools such as Salesforce will help you track and qualify the new leads.
- Pricing Tiers
Different lead generation tools offer various pricing options. They might provide a free account and paid plan. Often, there are tiers within the paid plans as well, so you can choose the correct option depending on your budget. Some lead generation platforms also provide a free trial, so you can test the tool before purchasing it.
- Provide in-depth Sorting and Data analytics
Data analysis is an integral part of converting leads into customers. Not all visitors are your potential customers. So the tool should be able to help you sort out the potential prospects from the miscellaneous data. It should provide a lead categorization option so you can prioritize different lead types.
- Seamless Integrations
Ensure that the lead generation software tool you choose for your business should seamlessly integrate with your other tools, such as CRM, email marketing tools, etc. Interactions reduce manual work and promote data consistency across all the tools.
To make it easier for you, we have listed some of the best lead generation tools available out there, along with their salient features, to give a detailed overview of each of them.
Constant Contact
If you have a more extensive contact list or simply prefer a MailChimp alternative, try Constant Contact. It’s a fantastic email marketing platform that will help you stay connected with your leads.
Constant Contact has an incredibly easy-to-use and lightweight interface. And, as one of the largest email marketing services globally, Constant Contact can offer great deliverability rates.
Their drag and drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.
Key Features:
- Integrates with other lead generating tools, so you start emailing leads right away
- Marketing automation sends pre-designed emails to increase engagement and drive sales
- Easy-to-read reports track email success in real-time
- Simple contact management tools give you the power to sort, add, and manage your email contacts
Pricing: Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. They do offer a free trial.
Sendinblue
Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Customizable dashboard based on your business
- All-in-one marketing suite
- Email heat maps so you can visualize how your contacts engage with your email
- A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
Once you’ve chosen your email marketing tool, make sure to check out our email marketing guide to get started with email lead generation.
Hunter
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating, so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Key Features:
- Email verifier checks the validity of any professional email address in bulk
- Browser and Google Sheets extensions
- Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
AeroLeads
AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.
All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.
AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.
Key Features:
- Chrome extension makes searching simple
- Export data to a CSV file or transfer to email marketing tools
- Verified business emails also come with job titles, company, website, location, and LinkedIn URL
Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 1,200 records. After that, plans go up to Enterprise, priced by special quote.
Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
Sumo
Sumo is lead generation software that empowers e-commerce websites to generate leads by growing email list, increasing order value, and reducing cart abandonment rate. It easily lets you create and add popup, smart bar, and welcome mat to your website to generate and collect leads. Also, it seamlessly integrates with HubSpot, MailChimp, Keap, Zapier, and more. Best of all, it’s available as plugins on WordPress, Shopify, BigCommerce, Magento, and Google Tag Manager. If you’re not sure about it, you can start with its free plan with limited features to test it out.
Pricing: Free with limited features, Pro: $39 per month or $468 paid annually
Website: www.sumo.com
Marketo Engage
Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences. Recently acquired by Adobe, this tool has since been incorporated into their enterprise marketing cloud. One of the more mature tools on the market, Marketo includes a full suite of tools including email marketing, social marketing, budget management, lead nurturing, website personalisation and more. Users can easily link up their existing tools with Marketo via the Marketo marketplace, LaunchPoint.
Pricing: Monthly: Upon request
Website: www.marketo.com
LeadFeeder
LeadFeeder generates leads by showing you companies that visited you, how they found you, and what their interests are — even if they didn’t fill out any forms. This software uses Google Analytics to identify your visitors and collects and prioritises your leads based on what they viewed or clicked on your website. It also provides you important company and contact information so that you can directly reach out to the decision makers. Additionally, you can integrate your CRM services such as Salesforce and HubSpot and let it automatically update your CRM.
Pricing: Free with basic and limited features, Premium: from $53 per month.
Website: www.leadfeeder.com
D&B Hoovers
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Key Features:
- Filter prospects to engage the most promising leads
- Send leads directly to your CRM tools
- Real-time trigger alerts
- Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
Datanyze
Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow-up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
Key Features:
- CCPA and GDPR compliant
- Target specific industries for B2B leads
- Capture contact information while you browse business websites and LinkedIn
- Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan
What Types of Lead Generation Tools Are There?
There are various types of lead generation platforms you can use for B2B lead generation. Here’s a look at several:
- Inbound lead gen tools: Helps to drive leads to your website.
- Outbound lead gen tools: Helps find and message leads via email, calls, social media, etc.).
- On-page lead gen tools: Helps capture leads via your website (lead capture forms).
- CRO tools to increase leads: Improves how many leads convert into sales-qualified leads.
- Marketing management tools: Measures performance to enhance lead gen campaigns and target quality leads.
- Email marketing tools: Creates nurturing campaigns to keep prospects engaged and moving through the buyer’s journey.
- Search marketing tools: Helps increase traffic that stems from paid and organic search to increase on-site leads.
Which you decide to use all comes down to the type of lead gen campaign you run. For instance, if you’re still manually sending out emails to prospects, then it’s time to upgrade to an email marketing tool. Automation is key to making B2B lead gen seamless and practical.
Conclusion
Lead generation software is fundamentally a customer relationship management (CRM) tool that delivers sales leads to sales representatives. Generating leads using this software is one of the most useful and efficient activities, especially in business-to-business (B2B) environment. Lead generation plays an important role in all aspects of business, including sales, marketing, and customer service. It allows to identify prospects, track their responses, and generate more business. Lead generation tools can improve each channel with adequate features like email extraction, social media monitoring, demographic targeting, etc.
There are several lead generation software that’s available for b2b marketing purpose. This software finds the right set of targets that you will be able to successfully connect with your business. They are often referred to as sales prospectors.