Lead generation platform is a way to generate target leads and fit them in the best sales process.The lead generation application can be a stand-alone software or an add-on for CRM’s and Salesforce. These free applications are used to search hot leads that are ready to buy your product or service provider’s service.
Generating sales leads online can be difficult and expensive at first, because of the need to invest on paid advertising. This can be extremely intimidating for a new business owner, but here are some great lead generation techniques that are both free, and easy.
Lead generation software is the best way to get all of the information that one could need, in order to contact and market any business. Lead generation software helps people maintain a bullseye on their arrow of who, where and when in order to contact potential customers for marketing purposes. One of the simplest ways to get new clients is by taking advantage of lead generation tools online.
There’s a lot of buzz around free and cheap tools today. If you’re wondering if the trend is over, then keep reading. To help you get the most out of your lead generation campaign, you should stick with using high quality lead generation software. These b2b lead generation tools are some of what’s available now.
What to Look for in a Lead Generation Tool
There are different categories of best lead generation tools, and all tools work in different way using different technologies. But, they share some common aspects, and you should consider these while selecting the best lead generating software for your online business.
1) Ease of Use: Pick a tool that makes life easier for your sales and marketing teams. Every relevant person in your organization should find the software easy to use. Also, there should be dedicated support and guides to facilitate the team’s onboarding.
2) Anytime, Anywhere Accessible: Basically, you should look for a cloud-based lead generation solution. So, with a stable internet connection, you can easily access your lead generation campaigns on different devices. This makes it easier for different team members to get involved in the process.
3) Precise Targeting Options: You surely don’t want to target an irrelevant audience. Make sure that the lead generation software offers precise targeting options to capture leads from the right audience or traffic. It helps in creating targeted marketing campaigns.
4) Advanced Reporting & Analytics: Data analysis is important to segment the leads. To identify your potential customers, the tool should be able to help you sort the leads data. With advanced analytics and reports from your lead generation campaigns, this process gets easier.
5) Seamless Integrations: If your sales/marketing team has to manually enter the leads data in your CRM or marketing tools, that won’t be an efficient arrangement. Look for tools that offer seamless integration with your other tools to transfer leads automatically in real-time.
6) Multiple Pricing Plans: Different tools offer different pricing plans. From free trial/plan to paid plans, you need to check that the tool offers multiple pricing options. It helps in choosing the right budget option, and there should be scope for an upgrade if required after the business grows.
Time to dive right into the list of best lead generation tools!
Sendblaster
Best For: Bulk emails, email marketing
Suited For: Small to medium companies
Integrations: Yes
Sendblaster is also an email marketing tool that lets you capture new leads through targeted mail campaigns. You can run mass mail campaigns, organize your mailing lists, and track your mail campaigns’ progress from a single screen.
What Makes Sendblaster a Useful Lead Generation Tool?
- Set up your email campaigns and send bulk emails to your contacts to generate new leads.
- Pay once and use the product to send emails to an unlimited number of users.
- It provides free templates to create professional emails in minutes.
- Send different attachments to different users by creating programmable tags and storing the attachment path or file names in the database.
- You can set rules to segment contacts and automatically organize your user lists.
- Directly import customers’ details into Sendblaster from another mail software like Outlook or Thunderbird.
- Track your mail campaign progress, such as open and click rates, users’ actions, responses, and more.
Pros
- You can save multiple SMTP profiles with individual configurations and use them as required. Eliminates the need to set the configuration each time you change ISPs.
- The online photo editor in the visual tool comes in handy to edit and process photos on the spot as you design the campaign.
Cons
- Requires technical knowledge to set up. We advise you to take help from the development or IT team.
- The HTML editor feels a little buggy sometimes. Needs an update to make it more intuitive.
Price: $129 (one-time fee)
Wisestamp
Best For: Email outreach, Email marketing
Suited For: Small to big companies
Integrations: Yes
Wisestamp is an application that lets you generate and manage professional email signatures for your cold outreach, as well as email marketing campaigns. Simply click through to the app, use one of the many templates to edit and generate a beautiful-looking email signature in minutes.
What Makes Wisestamp a Useful Lead Generation Tool
- Can be easily installed on any email client of your choice, including Outlook, Yahoo, Mac, Office 365, or Gmail
- Easily link to lead magnets from within your email signature in order to capture leads passively from your email messages
- Include dynamic content from your blog, Twitter, or other social media networks to improve click-throughs and conversions from your email signature
Pros
- Email signatures look professional, thanks to the prebuilt templates that save manual work.
- User-friendly WYSIWYG editor to see a real-time preview of the email signature.
- Manage signatures on multiple mail accounts from a single Wisestamp account.
Cons
- Needs more widget options for the email signature.
Price: Free plan available. PRO plan is charged at $5.80/month (billed annually)
Lemlist
Best For Email outreach, cold mails
Suited For: Small to medium businesses
Integrations Yes
Lemlist is the perfect cold outreach and email automation tool that makes it possible to nurture the leads and push them across your sales pipeline. It helps to start conversations, send automatic follow-ups, schedule cold calls, and more to maximize the efficiency of your outbound process.
How to Use Lemlist as a Targeted Lead Generation System?
- Create automated multi-channel outbound sequences to interact with your leads.
- Send automatic follow-up emails to nurture the prospects.
- Provides a notification center and inbuilt caller to close the deal.
- Assign tasks to your team, add notes on prospects, and set monthly goals for each member.
- Track the campaign performance across various channels directly from the dashboard.
- Offer integration with over 30+ tools to automate workflows.
Pros
- The multi-channel follow-up feature is great for reaching prospects via a suitable medium.
- The Lemwarm feature prevents the email from ending up in spam, boosting deliverability to cold leads.
Cons
- Needs more flexibility to set scheduling rules.
Price: Starts at $25/month billed annually
Nimble
Nimble focuses on the relationship side of your business. Plus, it works in your Outlook and Gmail inboxes and across many other sites across the web.
This tool pulls in information from many online sources, so you always have the latest data on potential leads.
Nimble makes it easy to identify and nurture key contacts without doing any data entry.
Key Features:
- Take bulk actions across multiple leads to save you time
- Bring all of your contacts and leads from across your company into one easy-to-use platform
- List segmentation to organize contacts
Pricing: Nimble is $19/month per user with some ala carte upgrades available.
OnePageCRM
Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM.
This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.
OnePageCRM is a super simple and efficient CRM, so you only focus on the actions that drive leads and sales.
Key Features:
- Email management features, so you keep everything in one place
- Lead Clipper feature grabs leads from any website with one click
- Drag and drop sales pipeline management
- Integrates with a variety of programs like Google, Chrome, Zapier, Dropbox, and more
Pricing: OnePageCRM is $9.95/month for a Professional account and $19.95/month for a Business account.
Salesforce
Salesforce is among the world’s top sales and lead management software that focuses on the work smarter, not harder mantra.
With tools to help you manage sales leads, customers, sales teams, and more, Salesforce is a perfect sales lead generation tool.
Plus, it integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
Key Features:
- Separate tools specific to your industry to give you an edge over your competition
- Support functions like a customized help center, chatbots, and field service tracking
- Guided setup to get you on the platform in minutes
- Multi-device support so you can work your business on the go
Pricing: Salesforce’s pricing for Small Business Solutions ranges from $25/month per user to $1,250/month for up to 10,000 contacts, with a few options in between depending on your company’s needs.
ClickFunnels
Pricing: Paid plans start at $97/month
Rating: 4.5/5 stars on GetApp (Based on 11 reviews)
Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available with paid plans starting at $97/month after that.
SeedProd
Pricing: $79.50 per year for Basic Package (1 site, unlimited landing pages, etc.)
Rating: n/a (5 out of 5 stars on G2, but based on 1 review)
SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, layout navigation tools, templates, and a revision history tool in case you make a mistake.
WPForms
Pricing: Plans start at $299.50 per year
Rating: 4.8 out of 5 stars based on 485 reviews on G2
WPForms is one of the most popular drag-and-drop WordPress form builders on the market. More than 4 million professionals use it to build smarter forms and surveys. Sales and marketing teams can create custom lead generation forms, gather information about their audience, and collect payments.
WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier.
HubSpot
Pricing: Free, paid plans vary depending on which features you need, but start at $45 per month
Rating: 4.5/5 stars on GetApp (Based on 1394 reviews)
HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more. Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three platforms.
Pricing plan of the Lead Generation Software
The pricing structure of the lead management system software varies from one another depending on many factors as discussed in the above parts. However, to give you a detailed insight, the lowest rate of the software starts from $9/month and can reach a high of $259/month. Although one can choose from any of the premium plans, experts state using the free basic version initially to be beneficial. As one uses the basic version, they can easily understand the quality of the services provided along with their characteristics and efficiency. Hence, it serves as an eye-opener before suffering loss from hiring poorly functioning software.
Conclusion
Lead generation is the first stage of marketing. It involves the development of a lead that is worthy of being passed to the sales team, or retargeted in some way down the line. There are many ways to generate leads and you can use automation to make the process easier.
Every business wants to increase its reach and generate more leads and sales. If you are a small business owner, you want to keep your profit margins nice and high without actually putting any money into your advertising budget. The only thing is, how will you get your message out if you don’t spend any money? That is the precise reason why businesses both big and small need to start looking seriously at free b2b lead generation tools.