If you are a marketer who does not have any budget for lead generation then lead generation software free is the way out. Free internet marketing tools have come to the rescue of those starving businesses. Gone are the days when marketing meant bringing out millions of dollars. Things have changed over the period of time and professionals are using internet marketing tools to gain an edge over their competition
Generating leads for your business is also important for any type of organization including non-profits and municipalities. These lead generators will help you collect contact information from potential customers, clients or donors. Download lead generation tools will assist in finding new potential customers, clients or donors by using special software that works under any operating system or computer platform.
If you are a business that deals in lead generation, you might be interested in free b2b lead generation tools free and free lead generation websites. In today’s economy, businesses can no longer take their customers for granted. While they should always be providing competitive pricing and value, the fact is that they have to look for new sources of leads to ensure their business growth.
Lead Generation Tools Free Download This is a list of lead generation tools and software both free and paid. Whether you are looking for new leads or trying to find contact details of potential clients, this list should be helpful to you. I used all of these tools during my years as an online marketer.
How To Choose Lead Generation Software
Businesses in many different industries will find value in using lead generation software, from software developers to SEO firms and graphic designers. All these companies require a solution to assist with marketing automation, lead capture, nurture and management.
There are two main types of buyers, B2B and B2C. Depending on which type your company falls under will decide the features and capabilities you should consider when choosing a product.
Business-to-business or B2B buyers
Business-to-business or B2B buyers are the type of buyers that essentially sell their products and/or services to other businesses. These companies cater to businesses rather than individual consumers. B2B purchasing decisions are generally made by more than one person, with decision-makers and stakeholders being involved in the decision-making process.
With that said, more careful and focused nurturing is required to convert this type of buyer. Remember, you’re trying to reach out and convince more than one person to get their organization to at least try your product and/or service. This means the lead generation software you choose should have the tools and the capabilities to allow you to optimize your lead management and conversion process to match the type of clients you’re dealing with.
Business-to-consumer or B2C buyers
Business-to-consumer buyers cater directly to consumers. The sales cycles of B2C companies are relatively short, meaning lead conversion occurs soon after the initial interaction. Unlike B2B buyers where a group of people, decision-makers and stakeholders, is often involved in the decision-making process, B2C buyers often deal with a single individual making the purchase.
In situations where leads are still hesitant to make the purchase or they don’t turn into buyers right away, lead generation software designed for B2C buyers may come with lead nurturing tools that enable them to provide enticing content like discount vouchers and other special offers to complete the lead conversion.
Regardless of whether you are a B2B or B2C buyer, there are a few key features you should consider when choosing your lead management and generation software. These are:
CRM integration
This feature allows the system to automatically capture and store lead data in your existing CRM database. This will give your sales and marketing teams the ability to leverage lead data for a wide variety of future campaigns and promotions based on the interests and behavior of your target customers.
Landing page builder
Landing pages and web forms are among the most popular and reliable means to generate leads. This particular feature allows your marketing and sales team to create custom web forms and professional-looking landing pages even without any coding experience. Most platforms in the market offer drag-and-drop functionality to make the creation process that much easier and less time-consuming.
Social media integration
The various social networking platforms available such as Facebook, Twitter, Instagram and LinkedIn are an invaluable resource of lead data for both B2C and B2B companies. Businesses of all sizes rely on social media for brand recognition and for capturing qualified leads.
Lead generation systems with the ability to integrate with different social platforms are essential if you’re looking for robust lead generation tools to incorporate into your existing sales and marketing solutions.
Lead segmentation This feature allows you to categorize leads based on key factors such as demographics, referral source and behavior. The demographics mostly cover the job title and company size. Referral source refers to paid advertising and organic search lead capture. Behavior is all about the type of content the lead has obtained and the website path they have taken.
Lead assignment
This feature essentially assigns qualified leads to the right personnel within your organization. The whole process is based on user-defined filters. The lead data generation software will send out an alert to the sales team when a new prospect/lead is generated or captured.
Survey Anyplace
Best For: Surveys, quizzes, and personalized personality tests.
Integrations: Yes
Survey Anyplace is a CRO tool to boost customer engagement and lead generation with surveys, quizzes, and personality assessments to generate new leads. It adds value to your surveys and quizzes with personalized results to drive maximum visitor engagement.
How to Use Survey Anyplace to Generate New Leads?
- Create personalized personality quizzes, marketing questionnaires, lead generation quizzes, and surveys.
- Provide extra motivation for customers to take your surveys and quizzes by providing a useful result at the end of completing it. It can be a score, advice, maturity level, or personality type.
- Send the personalized result and advise via email or auto-generated pdf report.
- Embed the questionnaire and survey on any device, i.e., iOS or Android phone or tablet, native app, Facebook page, web app, and other compatible devices to maximize customer engagement and lead generation.
- Integrate the tool with your CRM tool to export the data and pursue the prospects.
Pros
- Provides the option to upload images for respondents to visualize and reproduce the issues.
- Provides excellent design flexibility with custom CSS.
- Offers more complex skip logic options than other tools to scout the best leads.
- You can create scored surveys as well.
Cons
- Certain features like multi-language support and custom CSS are locked into higher price tiers.
Price: Starts at 33/month
Hellobar
Best For: Sticky bar and banner on the website
Suited For: Small to medium businesses
Integrations: Yes
Hello Bar is a relatively simple lead generation tool than the others discussed in the list. However, it effectively draws visitors’ attention and prompts them to take action, such as clicking on CTAs and filling out the survey forms.
How Does Hello Bar Act as a Lead Generation Tool:
- The Hello Bar widget adds an unobtrusive sticky banner on the top or bottom of your website.
- You can customize the message and CTA on the bar to increase visitors’ actions.
- Prompt visitors to subscribe to the mailing list and fill out forms to collect new leads.
- Add product announcements to attract customers and increase conversions.
- Add incentives, such as free pdf, ebooks, or discounts to motivate people to fill out the survey forms.
- Use geo-targeting to target specific audiences from desired locations.
Pros
- The non-intrusive alert bar is a fantastic feature for targeted lead generation.
- Provides advanced audience targeting to help to target the right visitors.
Cons
- Lacks other features like surveys and feedback provided by other tools at a similar price.
Price: Free basic Plan. Paid plan starts at $29/month
Unbounce
Best For: Landing page optimization, forms, pop-ups, and sticky bars.
Integrations: Yes
Use Unbounce for lead generation and to bring your website alive with exciting landing pages, forms, and sticky bars to prompt user action and increase engagement.
How to Use Unbounce as a Lead Generation Tool:
- Create and optimize beautiful landing pages using drag-&-drop landing page builder and 100+ templates to drive visitor engagement and reduce bounce rate.
- Create and embed lead forms, opt-in, popup, and sticky bars on your website to collect visitor information.
- You can launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want.
- It also supports A/B testing. Experiment with messaging, UI design, and forms to validate what works for your visitors and what doesn’t.
- Real-time data dashboard to check how your pages and tests are performing.
- Integrate with other tools, such as Google Analytics, Slack, etc.
Pros
- Inbuilt website analytics engine is very flexible and simpler to set up than Google Analytics goals.
- The SmartCopy feature is helpful for both newcomers and experienced users to write focused page content.
- Plus, the team actively works on your feedback and suggestions.
Cons
- Many essential features are only available after mid-tier plans, making the tool expensive.
- You cannot A/B test the pages created outside Unbounce, limiting this feature’s use.
Price: Starts at $80/month
Global Database
Pricing: Available upon request, customizable by the number of regions and industries and other individual requirements.
Rating: 4.5 out of 5 stars via G2
Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence. All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.
Sumo
Pricing: Free, Paid plans start at $49/month
Rating: 4/5 stars on GetApp (Based on 7 reviews)
Sumo is one of the most popular tools for listing, building, and capturing emails on your site. The tool offers popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page).
The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).
ConvertPlus
Pricing: Paid WordPress Plugin for $23 one-time fee
Rating: N/A
ConvertPlus is another tool for displaying popup forms on your website. However, instead of a SaaS solution, this tool is offered as a WordPress plugin.
It has many of the same features as Sumo, including timed popups, percentage of the page scrolled popups, exit popups, etc. It can be a good tool for companies using WordPress that can’t invest in a monthly SaaS tool.
LinkedIn Sales Navigator
Now, if you’re using LinkedIn to connect with B2B audiences, then this tool is for you. LinkedIn Sales Navigator enables you to target specific people and companies, track leads, and engage with prospects.
It also comes with advanced lead and company searches to find the most relevant prospects. The platform even recommends leads based on your preferences. This is ideal for finding the right contacts within target accounts. Plus, it integrates with your CRM platform.
It’s possible to build custom lead and account lists. And there are helpful alerts and insights. For instance, you’ll know when a lead or account changes jobs or witnesses company growth.
There’s a free trial available for a month. Then it begins at $65/mo for annual plans. There are two options — Sales Navigator Professional and Sales Navigator Team ($103/mo for annual).
Qualaroo
Learning about your audience is possible when you conduct thorough research. And what better way to gather intel than to get it directly from the horse’s mouth? With Qualaroo, you can create unobtrusive mini customer surveys to collect information from leads and accounts.
It works by popping up on visitors’ screens when they come to your website. For instance, it may pop up with a small window on the side asking questions. You may see these on websites all the time — they’re like chatbots, asking what you’d like to do next (schedule a demo, call a sales agent, or begin a free trial).
Of course, you can use it in various other ways, such as asking questions to learn more about their needs. It’s an excellent way to get insights to personalize their experience.
There’s a free 15-day trial and demo to test how it works. Monthly and annual plans are available starting at $100/mo or $960/yr.
Everwebinar
Creating webinars is big business today, especially when it comes to driving new leads to your business. With Everwebinar, you can schedule and automate webinar footage and lead capturing. It even enables you to play content in intervals to recreate the live experience.
The idea is to boost engagement and attendance numbers by using countdown timers. Of course, this is triggered by the user, so no one misses out.
It works across all devices and has high definition quality. You get to choose whether the webinar is only available on specific dates or on recurring days of the week.
There’s the option to pay $199 x 3 annually or $499/yearly. Or you can save money by paying $799 every two years.
Types Of Lead Generation Software
Lead generation software often includes many functions and capabilities designed to integrate with your CRM platform and/or email marketing system or working as a standalone system with their own lead nurturing capabilities.
Many of these platforms may be incorporated into a single package, while others can come as a standalone product that you use alongside your sales and marketing systems to help increase your effectiveness in finding more qualified leads.
Lead data collection
This type of platform utilizes AI-powered software to identify and collect contact information such as the company name, email addresses, phone number and even the job title of website visitors. This automation process can be ideal for businesses that wish to crawl large amounts of data.
Form and email collection
This type of lead generation tool focuses on collecting emails through sales funnels, forms and surveys on your website or on a landing page. You can use such tools to build your own mailing list, which then allows you to do drip campaigns and promote your products and/or services through newsletters, content promotion and other email marketing strategies.
Landing page creation and capture
These lead generation tools are ideal for any marketing or sales team wanting to create custom landing pages and engaging lead capture forms on their main website.
This is a must-have if you want to gather more qualified leads by enticing website visitors to sign up for special offers, email newsletters, free eBooks, demo requests and maybe even sales calls in exchange for special discounts or gift cards.
Comprehensive marketing automation
This type of software is an all-in-one marketing and automation software that helps eliminate the complexities normally associated with integrating multiple programs into a centralized system. This includes your email marketing solution, your landing page creation tool, popup builder, real-time email tracker and email address finder.
Social media
Social media is one of the most crucial factors in any sales and marketing endeavor, including lead generation. Many companies invest in social media-based lead generation platforms to help find prospects/leads on platforms like Twitter, Facebook, Instagram and LinkedIn. This is also why this type of software is among the most popular and widely used in lead management.
Email lookup and follow-up
Email lookup tools allow you to automatically find an individual’s or company’s listed email address. Email follow-up tools, on the other hand, are what you would normally use if you’re doing a lot of cold email outreach or if you’re implementing a sales and marketing strategy that requires more than usual follow-ups with prospects.
Both email lookup and follow-up tools will help you keep your email marketing and outreach efforts in order.
Lead generation software as a module
In addition to the main functions, features and capabilities, lead generation software may also be categorized based on the deployment method. There are lead generation tools offered as a feature of lead management platforms.
This is ideal for SMBs and B2B companies requiring a more comprehensive and robust software solution not just to generate leads but also to manage and nurture them throughout their lifecycle.
Some lead generation solutions are offered as a premise-based or on-premise platform. This means the software is hosted on your local server. You will need to make a one-time licensing purchase to be able to use the product and all of its features.
Another deployment option is through software-as-a-service or SaaS. This normally involves monthly payments made to the vendor or service provider that hosts the lead data generation software on their own servers. You don’t need to install, update or maintain the system as it is all done by the vendor automatically.
Most solutions are SaaS and cloud-based products, meaning they are hosted by the vendor via the cloud. System updates and maintenance are covered by the service provider and you don’t need to install any program into your system. You can access the service by logging into a client portal on your web browser or via mobile app, making this deployment option the most versatile and widely accessible to users.
Conclusion
In today’s business world, the need to generate more leads is growing. With this in mind, many businesses have set out to find the best possible ways on how they could increase their lead generation performance. Moreover, they have also purchased a number of tools that can help them reach that goal.
There are a lot of companies out there that want to know more about your business so they can send marketing material to you. While some of these companies are reputable and ethical, others may not be. It’s up to you to find those free lead generation sites that will get you the most engaged customers who fit with your target market and the needs of your business.