Lead Generation Tools Reviews The majority of web users are not unaware of the Google search engine. In fact, many of them use it on a daily basis and many new people turn to this option in order to find websites that can offer them what they’re interested in.
While there are many lead generation tools available for marketers, finding the best tool present a great challenge. There are thousands of different tools available. To find the best, you need to try each one of them and decide on those which your business will benefit the most. The free tools can be very useful as they do not cost much. They can also be helpful to check whether a paid tool is worth buying or not.
There are an infinite number of online lead generation tools you can use to find and create leads. There are also a lot of ways to find free lead generation tools to save your money. To help you figure out which lead generation tool is right for you, we’ve put together this list of the top ten free tools to help you generate leads online !
Lead generation tools are an integral part of the B2B and B2C marketing process. The unfortunate truth is that not every tool or lead generation service is created equally and there is a lot of smoke and mirrors in the industry. There is no best lead generation tool, which will provide you with the most amount of leads at the lowest-possible cost. Every business has different needs.
Features to look for
Different lead generation companies design their products differently and not all of these are created the same. When integrating with a lead generation software tool, look for the following:
- Ease-of-use: Well-developed lead generation software solutions are designed for marketers, not web developers. They should be easy to use, without dabbling in code, and intuitive enough to be used across entire teams.
- Integrations: With marketing automation gaining increasing popularity and adoption, businesses are trying to automate every stage of the sales funnel, including customer support. To preserve seamless operations, any new tools that you acquire should sync well with your pre-existing martech stack.
- Analytics: This holds true for any type of automation tool you’ll use for your business. You should be able to analyze every piece of data that you’re collecting to optimize software use, streamline your marketing efforts, and improve customer interactions.
- Scalability: The eventual goal of each company is to maximize their ROI and grow. With increasing dependency on technology, look for solutions that can grow with you. Your lead generation software should be able to handle your expanding operations and growing email lists.
Proof
Best For: Social Proofs and experience, On-page lead generation
Integrations: Yes
Proof is a SaaS-based tool that prompts website visitors to take action by adding Social Proofs and experiences on your website. You can show how people interact with your website and products in real-time, making Proof a perfect tool to build brand credibility and trust among your visitors.
How to Generate Leads Using Proof?
- Social proofs show notifications to visitors about actual people taking action on your website. These include recent activity, live visitor count, hot streak, and more.
- Personalize your visitors’ experience and generate new leads by building credibility and brand confidence through social proofs and experiences.
- Prompt visitors to fill forms, place orders, and subscribe to newsletters by showing what other customers are doing on your website in real-time.
Pros
- Very well-designed onboarding process.
- Provides advance alerts when you are about to exceed the plan limit.
Cons
- More expensive than other social proof tools.
- Onsite social proof notifications tabs can be made larger to increase readability.
Price: Based on visitors. The plans start at $29/month
HotJar
Best For: Surveys, feedback, and behavioral Insights.
Integrations: Yes
Hotjar is a visitor behavior analysis tool, and it is also great to get new leads through surveys, feedback, and on-site polls. This single tool provides an entire arsenal of features to map customers’ journey, collect feedback, generate leads, understand customers’ behavior, and optimize your website.
Why Choose Hotjar for Lead Generation?
- It supports heatmaps and session recordings to study visitor behavior.
- See what your visitors are clicking on and map their website journey.
- Strategically place the surveys and feedback widgets on the website to collect customer feedback and visitor information.
- Multi-device support. It works on desktop, mobile, and tablet versions of your website.
- Allows integration with your CRM tools to build the prospect list for the sales team.
Pros:
- Among the best behavioral & lead generation tools in the market.
- Affordable pricing structure.
- Supports tools like heatmaps and screen recording to find the best lead generation opportunities.
Cons:
- Works only for websites and not mobile apps.
- Sometimes, it can slightly impact your web page speed.
Pricing: Starts at $99/month
Sumo
Best For: Smart Bars, list builder popups, and welcome mats.
Integrations: Yes
Sumo is a simple yet effective lead generation tool for your website. The makers of Sumo vouch that the tool can be set up in less than a minute and offer different apps, such as List Builder, Welcome Mat, Share, and Smart Bar for lead generation.
Here’s Why Sumo Is an Easy-to-Use Tool to Generate Lead:
- Add list-builder popups, Smart Bars, share button panels, and welcome mats to your website.
- Prompt visitors to take action, such as fill forms or subscribe to newsletters to generate new leads.
- Improve customer engagement and experience.
- Easily integrate with platforms like Zapier and Mailchimp to manage the leads.
Pros
- Offers multiple targeting & lead generation tools in one place.
- The user interface is quite intuitive and easy to use.
- Great dashboard to get a bird’s eye view of all the tools in action.
Cons
- Only works with Shopify and WordPress.
- It would be good if more pricing tiers were available.
Price: Free basic plan. Paid plan starts at $50/month
WPForms
WPForms is an easy-to-use form builder that adds simple lead generation forms to your website.
With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.
While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they are still an excellent and reliable way to generate leads.
Key Features:
- Drag and drop builder to make customization easy
- Mobile-friendly forms let you collect leads from any type of visitor
- Instant notifications allow you quickly respond to leads
- Smart conditional logic guides you through creating high-performing forms
Pricing: WPForm’s yearly pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.
Constant Contact
If you have a more extensive contact list or simply prefer a MailChimp alternative, try Constant Contact. It’s a fantastic email marketing platform that will help you stay connected with your leads.
Constant Contact has an incredibly easy-to-use and lightweight interface. And, as one of the largest email marketing services globally, Constant Contact can offer great deliverability rates.
Their drag and drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.
Key Features:
- Integrates with other lead generating tools, so you start emailing leads right away
- Marketing automation sends pre-designed emails to increase engagement and drive sales
- Easy-to-read reports track email success in real-time
- Simple contact management tools give you the power to sort, add, and manage your email contacts
Pricing: Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. They do offer a free trial.
Sendinblue
Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Customizable dashboard based on your business
- All-in-one marketing suite
- Email heat maps so you can visualize how your contacts engage with your email
- A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
Hunter
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating, so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Key Features:
- Email verifier checks the validity of any professional email address in bulk
- Browser and Google Sheets extensions
- Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
Badger Maps
Badger Maps is a mobile app solution that offers planning, routing, and other features that allow you to spend less time driving and scheduling, and more time closing deals.
User-friendly, highly customizable, and 100% mobile, Badger is specifically designed to increase salespeople’s productivity.
Lead Generation Features:
- The “Places” tool helps you find potential customers on a map
- Generate leads by business category
- Get lead details – phone number, website, hours, and more
- Add the best leads to your route or account list
Competitive Edge: Badger offers all of these features in one app that can easily be integrated with your CRM, calendar, and other sales tools.
Price: Starts at $49 per user/month
Alternatives: Salesforce Maps, Map my customers
Typeform
Typeform is a form builder. While surveys are ideal for gaining customer feedback and insights, they still double up as great lead generation tools. They’re also fun to take which means visitors may be more likely to fill them up and leave their email addresses.
Collecting data like this can help you understand the direction that you want to take with your product and also segment your leads by pursuing those most relevant to your service.
TypeForm offers a great user experience and keeps the surveys engaging.
Lead generation features:
- In-depth customer details
- Support for both mobile and desktop
Competitive Edge: The exceptional user experience makes it more likely for users to fill out TypeForm surveys
Pricing: $35 a month.
Alternatives: SurveyMonkey, JotForm, Survey Anyplace
How can lead generation platforms benefit you?
Today, companies are competing to get noticed by their potential customers, and it requires more than just professional marketers because professionals too need top lead generation tools to get things working in your favor. Therefore, having the right marketing tools will help you scale up your sales curve.
Using these tools will help businesses by:
- Targeting the right customer base
- Increasing brand awareness
- Increasing brand loyalty
- Collecting valuable prospect information
Conclusion
Lead generation software accelerates lead generation and maximizes your return on investment. But there’s some confusion about whether you need to purchase a lead generation tool for your business or not. For starters, it depends on what your goals are. If there’s a tool that can streamline your lead generation process, you should be using it, if possible.
Generating leads is a difficult process that requires a lot of hard work. Before making your choice on one, you’ll need to research the best free lead generation tools and see what each of them have to offer. Lead generation is essential for any business and for running marketing campaigns. When the leads start to roll in, businesses can then follow up with them and use their information to market themselves.