Lead generation tools are an excellent way to generate leads, prospects, and sales for your business. There is a wide variety of tools that can be utilized to generate leads, which make the sales process much easier. In a matter of minutes you can have your website up and running, generating qualified leads for your business. You will also learn about lead management systems that can keep track of all these new customers for you. To see some of your options for lead generation tools.
Lead generation tools are all the rage these days and even small business owners are using some of the tools to generate leads for their organization. If you’re selling a technology product, or B2B services, your marketing team must be leveraging lead generation tools right? Sales and marketing departments work together most of the time. But, there’s no denying that marketing professionals spend most of their time marketing while sales spends most of their time prospecting and closing deals.
Targeting decision makers, or the right prospects, is a challenge. In-person networking events and targeted emails help, but they’re only a part of the puzzle. It’s difficult to know what else you can do. New tools can help improve and increase your chances of being successful.What are some lead generation tools sales?There are numerous lead generation and prospecting tools for B2B businesses that claim to provide excellent results. With so many options, it can be challenging to decide which one to commit to. Therefore, you want to know about the top lead generation and prospecting tools for salespeople. Below are some examples of popular lead generation tools.
This is a list of lead generation tools that you can use to grow your online business. I have compiled the tools into categories and listed them in order by usefullness (my personal opinion). With these following tools, you will be able to generate leads and expand your business.
What Is a Lead Generation Software/Tool?
Lead Generation software is a tool that eases out collecting leads, thus avoiding manual labor. In this regard, different tools are helpful.
However, this software is proxy-type to steer clear of the concern of complicated coding procedures.
Also, lead generation tools to capture the specific leads from the cold email campaigns. The tools identify loyal customers and collect the mailing address of the relevant visitors. As a result, every click and information is converted into paying leads.
Picreel
Best For: On-page lead generation, surveys, and lead forms
Suited For: Small to big enterprises
Integrations: Yes
Picreel is one the best lead generation tool that lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.
How to Generate Leads Using Picreel?
- Design personalized offers and rebrand them to suit your website using the visual editor.
- Use overlays to display customized offers based on visitors’ behavior, position on the page, or after a designated amount of time on the page.
- Combine offers with lead forms to prompt visitors to share contact information.
- Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
- Embed survey overlays to collect valuable insights from existing visitors.
- Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
- It provides a mobile-responsive design for website overlays.
- Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
- Integrate with other applications to send the leads to your CRM tools and turn them into customers.
Price: Starts at $14/month billed annually
Pros
- Flexibility to customize lead pop-ups using the HTML & CSS editor.
- We found that this pop-up lead software offers more in-depth targeting options than other similar tools.
Cons
- The UI can sometimes feel a little glitchy.
- The A/B testing dashboard needs refinement to display more data.
ProProfs Survey Maker
Best For: Surveys, polls, quizzes, scored surveys, web forms, and sidebar form
Integrations: Yes
ProProfs Survey Maker is another lead generation software and a CRO tool specifically designed to maximize user engagement and prompt them to fill the survey forms. It offers a plethora of features such as scorecards, skip logic, 15+ question types, visual questions, and more to make your surveys fun, interactive, and personalized for your visitors.
How Can You Generate Leads With the Survey Maker?
- Use the drag-&-drop editor to create beautiful surveys, web forms, polls, quizzes, sidebar forms, assessments, and more in minutes.
- Use 100+ beautiful templates to create surveys and quizzes in minutes.
- Send the survey and polls via mail, embed them on your website, and share them via social media to maximize the response rate.
- Design polls to know the consensus of your visitors regarding new updates and changes.
- Prompt the users to leave contact information with fun and immersive scored surveys and quizzes.
- Use the sidebar form to add a non-intrusive feedback form, lead form, or contact form on your website.
- Use the comprehensive reporting section for quick data analysis. You can see the survey responses, user details, survey scores, and more under the same screen.
- Integrate with your CRM tools, such as Mailchimp, Salesforce, and Zendesk, to send across lead data and build prospect lists.
Pros
- Massive library of 100+ ready-to-use templates and 100k questions.
- Create scored surveys & quizzes to engage users and farm more leads for you.
Cons
- Needs more flexibility to customize the templates
Price: Free Basic Plan. Paid plan starts at $0.05/response/month billed annually
Optinmonster
Best for providing on-site catchy campaigns and bids.
OptinMonster is a way more effective and powerful software lead-generation tool. Including an email signup service, it is conducive indeed. Moreover, it also provides some on-site campaigns with appealing content. Spin wheels, thumbnails, slides, etc., are popular. Hence, personalization will make the drive show up aptly and timely. Even the targeted visitors get full-time popup displays.
Further, to add up segmented leads from the visitors each week, use OptinMonster. This tool can also raise the qualified leads sale by up to 141 percent. It is beneficial to speed up the optimization process, whether marketing agencies, trading, eCommerce sites, or online business.
OptinMonster makes you assign creative thumbnails to specific posts, tags, pages, and categories. Furthermore, WordPress, Shopify, Magento, and BigCommerce are all open to this lead-generation tool. Withholding many customization options and templates, OptinMonster is worth using the tool. Some key features are in the description. Have a look at the details below.
OptinMonster extremely helps you to optimize your landing page.
Key Features:
- Fillip the Order value: OptinMonster will raise the average order value. Thus, upsell, downsell and cross-sell bids effectively increase the number of visitors.
- Bid Display: The flash sales, free shipping bars, and discount codes will show up. Moreover, the campaign can also include cross-reference sources with location and user’s device.
- Email plugins: To increase the business circle, OptinMonster can work with several renowned mailing providers as Aweber, Mad Mimi, and MailChimp, etc. Hence, it is also another innovative step to automate your business.
Pricing:
The cost for Basic is $9 per month. Plus, OptinMonster costs $19 while the Pro one is $29 monthly. While Growth OptinMonster costs $49/month, probably used for conversion transformation.
Proof
Best For: Social Proofs and experience, On-page lead generation
Integrations: Yes
Proof is a SaaS-based tool that prompts website visitors to take action by adding Social Proofs and experiences on your website. You can show how people interact with your website and products in real-time, making Proof a perfect tool to build brand credibility and trust among your visitors.
How to Generate Leads Using Proof?
- Social proofs show notifications to visitors about actual people taking action on your website. These include recent activity, live visitor count, hot streak, and more.
- Personalize your visitors’ experience and generate new leads by building credibility and brand confidence through social proofs and experiences.
- Prompt visitors to fill forms, place orders, and subscribe to newsletters by showing what other customers are doing on your website in real-time.
Pros
- Very well-designed onboarding process.
- Provides advance alerts when you are about to exceed the plan limit.
Cons
- More expensive than other social proof tools.
- Onsite social proof notifications tabs can be made larger to increase readability.
Price: Based on visitors. The plans start at $29/month
Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
AeroLeads
Pricing: Plans start at $49 per month for up to 1,000 credits
Rating: 4.6/5 stars out of 35 reviews from Capterra
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Their software will search and find contact information, including email, company URL, job title, and more.
Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
Boomerang for Gmail
Pricing: Free with 10 message credits/month; paid plans start at $4.99/month
Rating: 4.4 out of 5 stars via G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
Lead Forensics
How many visitors complete your lead capture forms? Or better yet, how many aren’t? If you’re driving a lot of traffic to your website, but only get a fraction of conversions, then it’s time to use countermeasures.
With Lead Forensics, you can still learn about your visitors via their IP addresses. This will determine what companies they work for (in real-time). When armed with this information, you can alert your sales team to reach out to the hottest leads via LinkedIn or email.
The potential of getting more conversions increases because these leads are already familiar with your business.
There’s no cookie-cutter price for this platform. So you’ll have to contact them to receive a package tailored to your business needs.
SEMrush
If you’re looking for a tool to combine with Google Analytics, then this may be for you. SEMrush is an SEO tool you can use to conduct on-site audits and health checks. This will identify any issues with your technical SEO.
It’s also used for finding keywords to target and drive more qualified leads to your site. SEMrush can even monitor and execute your PPC ads campaigns and social media strategies. It allows you to build PPC campaigns and draft and schedule social posts.
There’s a 7-day free trial. Afterward, it costs $119/mo or $99/mo for annual plans.
Sendoso
If you’re not already using corporate gifting, then it’s a strategy worth considering adopting. By sending gifts to prospects, you can improve the odds of converting them. This is especially possible when you use a sending platform to personalize your gift.
Sendoso is a B2B sending platform designed to enhance account-based marketing. It’s proven to help engage, acquire, and even retain customers. So not only does it generate leads, it helps to keep them around for the long-term.
You can request a demo to see how it works. Then when you’re ready, you can speak to a rep to receive a custom quote
What Makes a Good Lead Generation Tool?
Any lead generation tool that has appropriate contests to attract visitors is good. Moreover, the converting feature should be unrivaled. From collecting leads to finding mails, software must be efficient enough to satisfy the customers.
Furthermore, it ought to create a complicated buying journey to be more straightforward. Here some properties of a Good Lead Generation tool are given. Check out the description.
- Constant integration with other platforms.
- Zero compromises over lead quality.
- Better lead scoring
- Round-the-clock customer support.
- High security and privacy to avoid scams
Conclusion
Nowadays lead generation tools are used substantially by the sales and hiring departments of companies. It’s not a surprise that salespeople look for the best software to manage their leads more effectively. The same is about hiring managers who need the best tools for the recruiting process.
Lead generation is an important part of the business if you want to grow your business and increase revenue. You need targeted sales leads that are generated by people and companies who are interested in you or your products. There are many effective lead generation tools out there.