Lead generation is the process of creating potential opportunities for your products and services by finding new leads. The main tasks of lead generation are lead identification, lead qualification and lead nurturing. There are a lot of Internet marketing tools available for generating leads, especially for B2B purposes, and we will talk about them in this article.
If you are in the B2B marketing game, getting high-quality leads should be one of your primary goals. With a high-quality lead on your hand, you can easily convert the potential client into a paying customer. However, this may not sound as easy to you when you have so many other things clamoring for your time.
Lead generation tools are used for many purposes and for different type of companies. Lead generation tools include landing pages, email marketing, social media and other technologies designed to collect relevant contact information from visitors.
While there are loads of ‘lead generation’ tools out there- many of them are a complete waste of time, and/or money. This article is going to cover what lead generation tools I use, why I use them- and what you should be using to make your life easier.
Questions to ask a vendor when buying Lead Generation Software
1. How user-friendly is your lead generation software?
2. How does the form builder work?
3. How many templates are there? Can I customize them?
4. Is the software capable of detecting anonymous traffic?
5. Does the solution pack in the tools necessary for lead monitoring, call tracking, as well as for analytics?
6. Can your software help identify the source of the leads?
7. Does this software allow me to create curated and targeted lists?
8. Is the system capable of removing duplicates and redundant data?
9. What security measures do you implement?
10. Does the software offer smooth integrations with third-party solutions, such as CRM?
11. How does your system map visitors?
12. Do you leverage advanced technologies, such as AI, into your product for a better outcome?
13. Can the system scale in the future?
14. Can you provide a walkthrough of your implementation procedure?
15. How long is the training period?
16. Do you offer 24/7 support? If yes, through which channels?
17. Are support services included in the subscription?
18. What all reports will the system generate?
Hellobar
Best For: Sticky bar and banner on the website
Suited For: Small to medium businesses
Integrations: Yes
Hello Bar is a relatively simple lead generation tool than the others discussed in the list. However, it effectively draws visitors’ attention and prompts them to take action, such as clicking on CTAs and filling out the survey forms.
How Does Hello Bar Act as a Lead Generation Tool:
- The Hello Bar widget adds an unobtrusive sticky banner on the top or bottom of your website.
- You can customize the message and CTA on the bar to increase visitors’ actions.
- Prompt visitors to subscribe to the mailing list and fill out forms to collect new leads.
- Add product announcements to attract customers and increase conversions.
- Add incentives, such as free pdf, ebooks, or discounts to motivate people to fill out the survey forms.
- Use geo-targeting to target specific audiences from desired locations.
Pros
- The non-intrusive alert bar is a fantastic feature for targeted lead generation.
- Provides advanced audience targeting to help to target the right visitors.
Cons
- Lacks other features like surveys and feedback provided by other tools at a similar price.
Price: Free basic Plan. Paid plan starts at $29/month
Unbounce
Best For: Landing page optimization, forms, pop-ups, and sticky bars.
Integrations: Yes
Use Unbounce for lead generation and to bring your website alive with exciting landing pages, forms, and sticky bars to prompt user action and increase engagement.
How to Use Unbounce as a Lead Generation Tool:
- Create and optimize beautiful landing pages using drag-&-drop landing page builder and 100+ templates to drive visitor engagement and reduce bounce rate.
- Create and embed lead forms, opt-in, popup, and sticky bars on your website to collect visitor information.
- You can launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want.
- It also supports A/B testing. Experiment with messaging, UI design, and forms to validate what works for your visitors and what doesn’t.
- Real-time data dashboard to check how your pages and tests are performing.
- Integrate with other tools, such as Google Analytics, Slack, etc.
Pros
- Inbuilt website analytics engine is very flexible and simpler to set up than Google Analytics goals.
- The SmartCopy feature is helpful for both newcomers and experienced users to write focused page content.
- Plus, the team actively works on your feedback and suggestions.
Cons
- Many essential features are only available after mid-tier plans, making the tool expensive.
- You cannot A/B test the pages created outside Unbounce, limiting this feature’s use.
Price: Starts at $80/month
Instapage
Best For: Building landing pages, A/B testing, CX personalization, AdMaps
Suitable For: Small to big companies
Integrations: Yes
Instapage is one of the best landing page platforms to design dynamic landing pages for targeted lead generation. It also lets you A/B test the pages to optimize them for conversions. You get over six services in one place, including landing page creation, experimentation, personalization, collaboration, AdMaps, and page speed, making it a perfect sales lead generator.
Features that places Instapage among best lead generation tools:
- Design mobile responsive landing pages without writing any code.
- Create personalized landing pages for your marketing ads to bring perfect leads.
- Provides tools like A/B testing, heatmaps, multivariate testing, and in-depth analytics to optimize the landing pages.
- Use the Thor Render to test and improve page load speed.
- Integrate with 100+ workspace apps to manage data flows.
Pros
- Supports dynamic content for the landing page based on the clicked ad. It helps to target different leads using the same page.
- The page speed is very fast as compared to other similar platforms.
- Track the performance of your ad campaigns.
Cons
- The dynamic content feature is awesome. But it can be improved to change content based on other factors like location or user behavior.
Price: Starts at $199 per month billed annually
Datanyze
Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow-up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
Key Features:
- CCPA and GDPR compliant
- Target specific industries for B2B leads
- Capture contact information while you browse business websites and LinkedIn
- Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
Lead Forensics
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Key Features:
- Uncovers the identity of anonymous website visitors and turns them into leads
- Provides full contact information, including business names, identities of key decision-makers, and more
- Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.
Growbots
Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry.
With Growbots, you can quickly contact the right decision-makers and follow up automatically.
Growbots also includes testing so you can check which approaches are most effective.
Key Features:
- Access to over 100 million contacts
- Only pay for the leads that fit your business
- Self-updating database
- Email marketing capabilities, including automation
Pricing: Growbots’ pricing starts at $49/month for their Outreach plan and goes up to $199/month for the All-in-One package.
Snov.io
Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.
Rating: 4.9 in Chrome Web Store
Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more.
The platform also helps with nurturing through automated outreach and lead research.
Global Database
Pricing: Available upon request, customizable by the number of regions and industries and other individual requirements.
Rating: 4.5 out of 5 stars via G2
Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence. All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.
Sumo
Pricing: Free, Paid plans start at $49/month
Rating: 4/5 stars on GetApp (Based on 7 reviews)
Sumo is one of the most popular tools for listing, building, and capturing emails on your site. The tool offers popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page).
The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).
Leadpages
Best For: Website & landing page builder, pop-ups, sticky bars
Suitable For: Small to medium businesses
Integrations: Yes
Leadpages offers a plethora of tools for SMEs to design and deploy landing pages as primary lead generators. Plus, you can create beautiful, fully functional websites without writing a single piece of code in half the time compared to WordPress.
With optimized templates, A/B testing capabilities, and other CRO features, Leadpages sits high among leading CRO and sales lead tools.
What makes Leadpages a popular lead generation tool?
- Mobile-responsive landing page templates are with beautiful designs.
- Create fast websites that deliver 30% higher performance.
- Provides pop-up forms to boost conversion and capture new leads by targeting visitors’ actions.
- Show product updates & new deals with non-intrusive alert bars to improve engagement.
- In-depth analytics dashboard to monitor the performance of your website and landing pages.
- Offers built-in SEO optimization toolkit.
- Integrates with over 50 tools.
Pros
- Affordable pricing than peers.
- The drag-&-drop editor comes in handy to build landing pages and websites quickly.
- 200+ templates to choose from, making it easier for anybody to create beautiful pages.
Cons
- You cannot make significant customizations to the standard templates.
Price: Starts from $37 per month for the standard subscription
How do I generate leads for my business?
They are many ways you can generate leads for your business. Direct engagement, Social media, blog posts, and answering questions on online communities are some of the effective methods of generating leads for your business.
Conclusion
Lead generation tools are one of the most important parts of your business. Without leads you will be unable to generate a steady stream of customers and clients which will hinder your ability to grow and make more money. There are many different lead generation tools out there, so in this guide we are going to go through them one by one and provide a breakdown of how each tool works, what kind of features it has, and how you can implement it into your business for maximum effectiveness.
It is no secret that small business owners are under a lot of pressure. Market research shows that over 80% of small businesses have less than 10 employees and therefore, they can not afford to waste time. To be successful and stay afloat in this demanding economy, they must employ lead generation tools and use them effectively.