Lead generation can be a costly and long process for businesses. That is why lead generation tools were developed to facilitate the business-customer relationship and “generate” the required results. Companies, especially the B2B ones are forced to consider lead generation tools attentive to the emerging needs of their target markets.
Are you a small business owner? Do you want to generate more sales leads and meet new customers? Do you find yourself constantly looking for new lead generation tools to help grow your business? In this video, we’ll look at a few different free or low-cost lead generation tools you can use to generate new sales leads for your business.
For those who are in the business of business-to-business, lead generation is vital. One of the ways to generate leads is through use of some lead generation tools for b2b. These lead generation tools for b2b were developed specifically to address the needs of businesses that are involved in marketing new products or services to other businesses.
Lead generation plays a huge role in any business, whether it be B2B or B2C. Below I’ve listed free lead generation tools that you can use to generate leads for your business – including an email / phone alert service, a competitor research tool, and a social media management tool. These tools aren’t necessarily the best out there (with so many out there to choose from), but they are some of the best free lead generation tools!
What Is Lead Generation?
Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead.
Did you know that 61% of marketers agree that high-quality lead generation is one of their biggest challenges?
But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful.
Qualaroo
There is only one solid way to learn about your target audience and it is by researching and studying about them and their whereabouts. However, the best information can be gathered when the audience speaks for themselves. This is where Qualaroo streamlines things for you.
- It is a powerful online tool that helps you create robust mini customer surveys, which contain questions to collect valuable information from leads and accounts.
- It lets you customize nudges with your company colors for a native feel and allows you to create professionally designed templates and questions.
- It offers advanced targeting.
- The tool maximizes the value of your website visitors and empowers the marketers with the right information about these visitors.
- It targets prompts by demographics, user behavior, and other specific needs, and provides you with all the necessary insights about your prospects.
- You can create great-looking lead gen forms with this tool for better customer engagement.
- The tool puts up surveys or questionnaires in the form of pop-ups on the website screen. The most common example is a chatbot that asks you several short questions, which generally have a CTA or Call to Action for determining your next step.
- It can easily integrate leads with your marketing campaigns.
- The tool lets you collect emails respectfully.
- The tool is available with a 15-day trial period and a demo test. You can choose from its monthly and annual plans. The monthly package costs $100 per month while the yearly plan comes at $960 per year.
WPForms
Best For: Survey forms
Integrations: Yes
WPforms is one of the best lead generation tools and customer feedback software that uses survey forms. It’s a WordPress plugin that allows you to design and add forms to your website in minutes without writing a single line of code.
What Makes WPForms so Effective?
- Create lead generation forms and surveys in minutes using the drag-&-drop WordPress form builder.
- It is ideal for business owners, bloggers, designers, developers, and photographers.
- Easily embed your forms in blog posts, pages, sidebar widgets, and footers to collect valuable feedback and generate new leads.
- Responsive mobile-friendly view.
- Integrate with mail services, such as Mailchimp to build your contact list and start mail campaigns to send interactive survey forms via mail.
- The only limitation is, it works with WordPress websites.
Pros
- In-depth documentation and help center.
- Pro plans add more unique features like conversational forms, web forms, and conditional logic to find the best leads.
Cons
- Works only for WordPress sites.
- Needs an onboarding process to help you get started. The new users may find it hard to use.
Price: Starts at $79/year
Typeform
Best For: Survey forms and quizzes.
Integrations: Yes
What makes the lead generation tools so effective in generating leads and nurturing them is their ability to ask personalized questions in the surveys to understand your prospects so you can take follow-up accordingly. Typeform does precisely that for you.
How Does Typeform Help in Generating Leads?
- Use Typeform to create forms, surveys, and engaging quizzes for your website visitors.
- Create surveys and forms in minutes using pre-built templates, custom layouts, and themes.
- You can also use conditional logic to give a truly personalized experience to your respondents. It redirects the users to correct follow-up questions depending on their previous answers.
- Add the survey to your website, share it with a link through social platforms, and send it to your contact list via email.
- Offers integration with Slack, Mailchimp, etc., so you can export the data to your CRM tool and nurture your collected leads
- VideoAsk feature to collect verbal and visual feedback from people.
- Offers AI-based conversational chatbot widget for recommending products, generating leads for software, and more.
Pros
- Well-designed onboarding process and training tips to get you started.
- The VideoAsk feature is good for both general feedback and basic usability testing.
- This sales lead generator comes with beautifully designed templates for web forms & quizzes.
Cons
- Lacks more flexibility to design forms as compared to other similar tools.
- The analytical dashboard can be improved further with more options and filters.
Price: Starts at $35/month
Survey Anyplace
Best For: Surveys, quizzes, and personalized personality tests.
Integrations: Yes
Survey Anyplace is a CRO tool to boost customer engagement and lead generation with surveys, quizzes, and personality assessments to generate new leads. It adds value to your surveys and quizzes with personalized results to drive maximum visitor engagement.
How to Use Survey Anyplace to Generate New Leads?
- Create personalized personality quizzes, marketing questionnaires, lead generation quizzes, and surveys.
- Provide extra motivation for customers to take your surveys and quizzes by providing a useful result at the end of completing it. It can be a score, advice, maturity level, or personality type.
- Send the personalized result and advise via email or auto-generated pdf report.
- Embed the questionnaire and survey on any device, i.e., iOS or Android phone or tablet, native app, Facebook page, web app, and other compatible devices to maximize customer engagement and lead generation.
- Integrate the tool with your CRM tool to export the data and pursue the prospects.
Pros
- Provides the option to upload images for respondents to visualize and reproduce the issues.
- Provides excellent design flexibility with custom CSS.
- Offers more complex skip logic options than other tools to scout the best leads.
- You can create scored surveys as well.
Cons
- Certain features like multi-language support and custom CSS are locked into higher price tiers.
Price: Starts at 33/month
AeroLeads
AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.
All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.
AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.
Key Features:
- Chrome extension makes searching simple
- Export data to a CSV file or transfer to email marketing tools
- Verified business emails also come with job titles, company, website, location, and LinkedIn URL
Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 1,200 records. After that, plans go up to Enterprise, priced by special quote.
Voila Norbert
Voila Norbert promises to help you find and verify email addresses to help you do everything from collecting leads to building business relationships.
You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software to make storing and sorting email lists effortless.
All things considered, it’s a solid lead generation tool.
Key Features:
- Collect verified emails to lower the amount of bounced emails
- Removes duplicate email addresses, invalid formats, and bad domains
- Provides additional details about each contact like job roles and social media profiles
Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month for 1,000 leads up to their Counselor package at $499/month for 50,000 leads with a few options in between.
D&B Hoovers
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Key Features:
- Filter prospects to engage the most promising leads
- Send leads directly to your CRM tools
- Real-time trigger alerts
- Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
Boomerang for Gmail
Pricing: Free with 10 message credits/month; paid plans start at $4.99/month
Rating: 4.4 out of 5 stars via G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
HubSpot Sales
Pricing: Free, paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
Yet Another Mail Merge
Pricing: Free for one user and up to 50 recipients per day, paid plan at $24 for 400 email/day
Rating: 4.7 out of 5 stars via Capterra
Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your emai
l, and follow up based on who opened your email, who didn’t open your email, etc.
The tool is free to send up to 50 emails/day, and paid plans start at $23/year for up to 400 emails/day.
The basics of B2B lead generation tools
When we talk about lead generation software, we refer to all the tools that help the lead generation strategy. Therefore, we find the following typologies:
Landing page builders
This type of tools doesn’t generate leads directly, but it helps in the lead generation strategy. Users can access a landing page with an offer and sign up to obtain it.
Forms
Forms complement site pages such as landing pages. Through these, members can provide their data and click on submit and receive it and save it in the CRM.
Paid Ads
In this case, you can obtain leads directly.
Marketing automation
This helps to target the leads and provide them with automated marketing messages. It allows for managing repetitive tasks.
Prospecting
This type of tool helps to analyse if it is worth investing time in the generated leads and offer a more customised experience.
Conclusion
Marketing campaigns nowadays all require lead generation tools. And b2b lead generation tools are no exception. With their increased popularity in the past decade, they have become essential to companies that want to reach out to potential customers in the industry and present their products or services.
Lead generation for B2B is different than it is for B2C. There are many tools and tactics that can be used in order to generate leads and sales for your business. These free lead generation tools can help grow your business.