INTRODUCTION
Lead generation is the repetitive and specialized process of making your business visible to, and then persuading, a specific group of professionally qualified buyers. It is often used by small businesses and independent salespeople who don’t have an existing customer base to draw on. If your business has fewer than ten employees, the odds are that you’re responsible for generating at least some of your own leads. This blog post will describe the different considerations you need to make in terms of lead generation for small businesses
Have you been wondering what lead generation is and how it can help your small business? Lead generation is the way of building an audience that will buy your products and/or services. This marketing technique includes creating a compelling message and reaching out to prospective customers based on their needs. “A lead is simply a potential customer – someone who has demonstrated some level of interest in what you have to offer,” explains Web Pro News. “So, whenever someone clicks on an ad or request information from you in whatever form, that person becomes a lead.”
In the world of marketing, lead generation refers to collecting information from your visitors so you can turn them into loyal buyers.
This might sound like an easy job on paper but it can be quite complicated unless you have the right lead generation tool.
In this article, we’ll highlight some of the best lead generation tools to help you grow your business.
1. Adoric
Adoric is our number one pick for a variety of reasons. The tool works by creating a personalized path for every visitor. Unlike most lead generation tools out there, this doesn’t only help generate leads but also helps to convert them.
It’s feature rich and supports a variety of elements including design, communication, analytics, and tracking. You can use it to create multi-step messages to optimize your conversions. It also supports forms and can be connected to a variety of CRMs.
With this tool, you will be able to create personalized messages and compare different elements to find what works as it supports A/B testing, pop ups, geo location, goal tracking, etc.
Our software is perfect for all kinds of users and is very easy to use. Above all, you can sign up for a free account and see how it works.
2. Leadfeeder
Leaderfeeder comes with a 2-week free trial. You will, however, need a paid plan to get all the features.
This app will help you figure out who visits your site and what they do so you can decide who to target. This app can increase your conversion rate by providing contact information for visitors.
It’s a B2B lead generation tool that’s best suited forB2B companies. It will not be wrong to call Leadfeeder a complete tracking software.
It keeps an eye on who visits your site as it gets connected to Google Analytics and provides up to date results.
The app is easy to use but may not be suitable for very big sites as it can be a little slow at times. On the plus side, it can provide information on visitors who never provided their details.
3.Prospect.io
Prospect is best known for automating repetitive tasks but it can also be used as a reliable lead generator tool as it allows users to find emails to add to your list.
It’s a little expensive at $99 per month or $74 per month if you sign up for a year, but we feel it’s worth the money. The tool can be integrated with popular CRMs like HubSpot, Close.io, and Salesforce. It also has a Chrome Extension that can help you find potential clients with just a click of the button.
4. Hunter
There’s a lot to like about Hunter, one of the most fun email marketing lead generation tools. This email finder can be great for both small and big businesses.
You can use it for free (up to 100 requests) or get a paid plan – starting as low as $39/month.
With this tool, you’ll be able to find someone’s email just by typing their name and company.
5. Picreel
Picreel is best known for its exit-intent technology that helps online businesses to display well-timed and beautiful popups to website visitors. This lead generation and conversion tool allows you to reduce cart abandonment, promote offers & discounts, recommend products, offer a survey, and do much more.
It offers 100+ delightful popup templates that are completely customizable without any coding. You can use these AI-powered high-converting popups to convert your website traffic into customers. The leads generated are updated in real-time.
Some other features include A/B testing, reporting & analytics, and over 700+ easy-to-install integrations. The leads that you capture are transferred automatically to your CRM, CMS, and marketing tools for sales, marketing, and customer support teams to work on.
The company offers several plans starting at just $14/month with a guarantee of increment in leads & conversions.
5. Right Inbox
Right Inbox brings your emailing efforts to the next level. It allows businesses to track email opens, automate email follow ups and set up recurring emails within Gmail. This tool makes it easier to have conversations with potential clients and never lose track of important messages. Right Inbox offers a free trial that you can use to know how it works. The cheapest plan starts as low as $5.95/month.
6. HubSpot Marketing
Here’s another free tool that makes it easy to store, nurture, and capture leads. It offers a bunch of features you can use to gather data. They include popups forms, chatbot, live chat, and traditional forms. But Hubspot isn’t really free. The free version is limited, and the cheapest starter plan starts from $45/mo and gets quite expensive later. It might be worth it if you like the complete all-in-one toolset. There are many HubSpot alternatives that can get the job done too, sometimes a better fit. Be sure to check them out!
7. Intercom
Despite having a a limited number of features, Intercom has several use cases. Its on-site chat and messaging feature can be very useful.
You can use it to engage with your visitors and collect their information while also answering their questions to convert them into buyers.
The app lets users analyze visitors in-app or on-site behavior and set up triggers to make support, retention, and onboarding easier.
The cheapest package starts at $39 per month but the most expensive plan, which comes with some additional features, goes for $999 per month.
8. MailChimp
MailChimp is among the most popular and widely used email marketing tools. It is free; however, expect to spend about $10 per month to get access to all the features.
It’s a perfect lead generation tool for users looking to reach more people without having to spend a lot of time or money. Additionally, it’s fast and affordable.
The software features a unique intuitive, drag-and-drop application that makes it easy to create emails that can be sent to thousands of users.
9. Constant Contact
Constant Contact is often touted as an alternative to MailChimp but it does have its own uniqueness.
The best thing about this company is its customer support. You will always get the help that you need. The cheapest plan starts at $20 per month. Plus, you can start with a free trial.
10. Reply.io
We love the updated Chrome extension that makes it possible to find potential clients on LinkedIn. The tool is pretty fast and allows users to search for individual accounts or in bulk.
In addition to this, you can use it to make direct calls, access tasks, and put things in a sequence for easy management.
11. Proof
Proof might not be the most popular lead generation tool out there but it definitely deserves to be on this list as it’s fast gaining momentum.
This tool allows marketers to use social proof, A/B testing, and personalization to generate and convert more leads. You can use this tool to highlight how a specific product is popular so that more people are interested in buying it.
According to the company, this tool can help convert up to 300 percent more leads. You can start with a free demo; however, you’ll have to get a paid account to continue using it. The cheapest plan starts at $79 per month.
12. Voila Norbert
This sales tool comes with a free version but that’s not recommended since it will allow you to only find up to 50 emails. If you are serious about generating leads then get a paid version of the app – starting as low as $49 per month.Create A/B testing with AdoricThis message is created with Adoric A/B testing feature! It’s 1 of 5 other variation we run to see which one generates more sign-ups.
Create your FREE Adoric account and start testing web-messages and pop-ups on your website.
With this tool, you will be able to find someone’s email to reach them and promote your products or services. All that you will need is the user’s name and company name.
Also, have a look at the company’s bulk email identification feature. In case you’re looking for more options, the company also offers a pay-as-you-go plan starting as low as $0.10/lead.
13. Mailshake
If you’re interested in email outreaches, then this tool can be of great help. It allows businesses to optimize, personalize, and automate cold emailing.
We love how easy it is to use. Plus, it comes with some additional features including ready-made templates.
Milkshake can help you promote content, generate links, and raise funds.
14. OutreachPlus
This multi-purpose tool can be great for lead generation. With this software, you will be able to create compelling and personalized emails without having to worry about manual work as it supports marketing automation.
You will find several similar tools in the market but this one is a little different as it allows marketers to find leads.
The company offers a free trial that you can use to know how it works. The cheapest plan starts as low as $18/month.
15.Hoovers
According to Hoovers, it’s the largest commercial database in the world. While we couldn’t verify the claim, we have no reasons to doubt the company as it appears to be doing well and can be great for marketers interested in building targeted lists.
This tool makes it easier to have conversations with potential clients.
You can use this information to come up with kickass campaigns. The app is available for free but to be able to fully use all the features, you will have to get a quote.
16.Datanyze
The importance of data cannot be ignored. It’s not only important to generate leads but also to convert potential clients into buyers as it can be used to know more about a buyer.
Datanyze makes it possible to access data and use it to generate leads. It can quickly find contact information that can be exported into your CRM for easy management.
Datanyze offers a free demo but you’ll need a paid plan to continue using all the features. Get in touch with the team to get a quote.
17.Boomerang
Boomerang is a popular Gmail extension that makes it possible to schedule emails and receive it if you do not receive a response from a recipient within a specific period of time.
The app comes with a free plan (10 credits per month); however, consider signing up for a paid plan to get all the features. The cheapest plan starts as low as $5 per month.
There are many sources of leads you can use to generate sales for your business. However, there have been two main types of marketing that deliver relevant business leads – debt collecting and lead gen. Both are essential to growing your small business. Here’s how they dive into the world of lead generation.”
CONCLUSION
Finding leads is key to growing small business. Targeting the right leads increases conversion and increases ROI on advertising. (You’re going to love this part!) The best way to find leads is through lead generation campaigns. These can be inbound or outbound programs. Lead generation is a critical part of any business, because leads make sales.