INTRODUCTION
In this post I will outline some of the best strategies for generating leads on LinkedIn. Over time these strategies have worked well for me, and I hope they will help you as well.
It is really hard to grow your business with nothing or limited resources. Linkedin provides you a vast platform to reach out to the whole world within a matter of minutes. To get the most out of LinkedIn, always remember to set clear objectives, there’s a right way and wrong way to send messages to leads, always know when to give up and better yet why you should tap on multiple marketing channels like telemarketing or social media.
Now that you can add products to your first LinkedIn Sales Navigator campaign, there’s another important step to cross off the list: create an eye-catching lead capture form. Getting leads is only one step in the sales conversion funnel. Your job is to make it as easy as possible for your prospect to get in touch with you, so they can take the next step in their buyer journey and become a customer.
The Best Real Estate Lead Generation Websites of 2022
Our real estate lead generation websites reviews are the result of over 40 hours of research on real estate lead generation websites companies from across the web. These reviews and our real estate lead generation websites guide help small businesses and startups find the best real estate lead generation websites for their business.
Written by Digital.com Staff Updated January 4, 2022
Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page. Learn more
Our Top Picks
Agent Locator
- IDX/VOW feed support
- SMS messaging and VOIP calls
- Lead database and reports tracking lead totals and productivity
Bold Leads
- Pipeline management tools
- CRM tools for SMS messaging and drip email campaigns
- Engagement tracking reports to identify which leads are most responsive
BoomTown
- Offers lead tracking, qualification and segmentation
- IDX support for importing MLS data
- Location-targeted advertising
Chime
- Lead management features include sophisticated lead scoring
- IDX-supported lead capture and listing-to-lead matching
- Detailed business reports and forecasting with certain plans
InCom
- Lead Magnet website
- Mobile responsive designs
- GPS-enabled advanced map search
Market Leader
- Mobile app
- Team analytics features
- IDX-powered marketing automations
Offrs
- Automated email marketing and online ads
- Predictive analytics for lead generation
Placester
- IDX search tools
- Provides lead database and lead scoring
- Reports track open-and-click rates on marketing campaigns
Propertybase
- Reporting includes performance forecasts and real-time marketing data
- IDX data searches aggregate from multiple MLS sources
- Comprehensive lead management features
Real Geeks
- Custom IDX website designs
- Lead database, scoring, and segmentation features
- Real-time agent activity tracking
Realtor.com
- Branded advertising
- IDX integration for local MLS data
- Market snapshot reporting
REDX
- Lead database for tracking call outcomes
- Lead segmentation tags, statuses, and filters
Zillow Premier Agent
- IDX-enabled websites
- Lead segmentation and scoring
Zurple
- 10 branded IDX website per user
- Sophisticated behavior analytics and related alerts
- Automated email follow-ups
How We Chose the Best Real Estate Lead Generation Websites
Generating and closing quality leads is the essence of the real estate business. Online services that can support those efforts, bringing to bear sophisticated software tools and features, are becoming an increasingly important item in a real estate professional’s arsenal. There are plenty of companies offering a wide variety of features and packages in this space; we evaluated the best on the three most important core criteria.
Lead Management Features
Leveraging lead generation effectively means tracking the data connected with incoming leads, identifying them in terms of the key applicable market segments, and taking note of (and ranking or scoring) the likeliest lead-to-conversion prospects. Collectively, these are lead management features, and we recommend software that executes on as many such features as possible.
Marketing Features
Lead management is at its most effective when it’s paired with marketing initiatives that can maximize visibility and bring in targeted traffic. For that reason, we looked for sites that provided marketing tools such as email marketing and campaign management and branded advertising.
Reports
Lead management and marketing features yield the most value when it’s easy to evaluate how your audience is responding to your efforts, which campaigns are the most effective, and what kind of prospects are showing the best conversion rates. Detailed reports are the key, helping real estate professionals measure and improve their use of lead generation.
What Is a Real Estate Lead Generation Website?
A lead generation website is an online portal that provides prebuilt software tools focused on generating closable leads in a chosen industry. Real estate lead gen sites are therefore focused on the kinds of software and data tools, reporting, and customer relations functionality that help real estate agents find success. These sites help real estate professionals generate and host their own lead capture-optimized homepages, in much the same way that blogging and marketing portals host webpages for companies seeking tools to optimize web pages serving those functions.
There are a number of factors that a lead gen website can bring to bear on the task that go beyond the general evaluation criteria we discussed at the beginning of this guide. These include:
- Branded advertising
- Email marketing tools
- IDX functionality (see below for more detail)
- Lead database, scoring, and segmentation
- Mobile app availability
- Pipeline management tools
- Reporting and analytics
You’ll see mention of many of these kinds of tools in the above product reviews. These are the core of a solid lead gen website, and the more of these bases a given website covers, the more flexible a tool it’s likely to be. Note also, however, that some companies may focus on a specific niche and manage to deliver solid value within that specialty.
Benefits of Real Estate Lead Generation Websites
Optimizing for lead generation can be of crucial benefit to the success of a real estate office in several ways:
- It builds a business’ credibility to have an online home thus optimized, which also means having a website that’s informative, streamlined, and easy to interact with and that sells the capability of the real estate professional operating it.
- Lead generation tools can improve targeted traffic to a website, ensuring that the eyes on its content belong to prospects with intention, thereby increasing sales and profit ratio and increasing word-of-mouth awareness and online visibility for an agency.
- With the right databases, tracking, and reporting, lead generation can help collect important information about prospects and about what needs and preferences brought them to an agency’s proverbial door, making it easier to convert them from prospects into clients and to close deals, as well as gain a general sense of what helps a particular agency stand out from the rest.
- Optimizing for lead gen is a cost-effective way to maximize ROI (return on investment) for marketing outlay, especially if a lead generation website can also be used as a tool for effective branded advertising, email, and SMS campaigns, which can be powerfully combined with CRM tools and prospect databases to improve conversion rates.
Must-Have Features of Real Estate Lead Generation Websites
Among the core features of lead generation sites laid out above, some related technologies can be particularly important:
- Automated reporting: Evaluating data from prospects, knowing how and why they came to a website, and which advertising and marketing channels are yielding the most results, is a key part of getting the most out of lead gen optimization. Automated reporting and analytics features make this information far easier and less time-consuming to access.
- Automated lead follow-ups: Lead generation websites offer a wide range of supports in following up on and classifying initial lead contacts. Some offer power dialers and instant AI-automated text and email responses; fewer go so far as to offer human support through call centers that vet and nurture potential leads into transaction-ready status; but on the whole, the more support a real estate business can get on the follow-up front, the more valuable any leads generated become.
- IDX/VOW capability: IDX and VOW technologies allow websites to connect to that most basic tool of the real estate trade, the MLS. IDX applications are mentioned above and can be used to call MLS data to a website or send automated listings to leads and prospects. VOW applications perform a similar function but provide (usually at greater expense) access to more detailed sales history and off-market data for agents looking to a fully online business model. Some lead generation sites provide access to both.
The Cost of Real Estate Lead Generation Websites
There are a number of ways real estate lead gen websites price their services. Some of them charge on a flat monthly basis, others charge on a per-lead basis, and yet others charge on a monthly per-agent basis.
What most of these services have in common, however, is they don’t come cheap. The overall expense can easily range from a few hundred to thousands of dollars a month. In order to sign on with a lead gen website service, it’s necessary to keep an eye on these key details:
- Be clear about your needs: Sites offer vastly different lists of features with different operation sizes in mind. Make sure you have a clear idea about what kinds of lead gen features you absolutely need and what kind of budget you have to pursue them.
- Check how the site delivers on the features it promises: A site with a strong record of delivering results through its promised features is key to justifying the often-considerable costs involved. Some sites skew less expensive than the norm, in which case you’ll want to ascertain whether the lower expense is still delivering a level of service that’s going to make a real difference to the bottom line. This guide aims to give you a starting point for that kind of research.
- Be on the lookout for added expenses: Many sites operate by custom quote. It’s important that any such quote is broken down in enough detail that you know whether and how much you’re being charged for setup, maintenance, and other services. These kinds of additional charges can add up substantially.
CONCLUSION
With Facebook’s recent update to their newsfeed, the Linkedin marketing strategy is the smartest way to generate sales leads via social media. You must be thinking, “Now what?”. Linkedin has been tested and tried as a lead generation tool. In fact, it’s one of the best ways to generate leads. I started using Linkedin few months ago and believe me; I got a lot of return on my ad spend. For additional resource, you can check this post where I have shared my Linkedin lead generation tips.