INTRODUCTION
Ecommerce Personalization Tools – if you’re just starting as an ecommerce marketer you may find that your biggest hurdle is building up a sales funnel for your store.
Imagine a scenario where the data you have on your customers is endless, but the anxiety around making decisions with that data is almost paralyzing. Ecommerce Personalization Tools will help you learn how to leverage the power of your marketing data.
A/B testing is one of the best ways to increase conversions on your ecommerce website. Not only does it enable you to test hypotheses, but it can also help you make a stronger case for budget increases within your company.Yet, despite its benefits, many people are not taking full advantage of A/B testing tools by either not doing it at all or having a strategy that completely misses the mark. In this post, I will explain how A/B testing works and then detail five different ecommerce personalization tools that will help you get started with A/B testing today.
1. OptinMonster
OptinMonster is one of the most powerful eCommerce personalization tools on the market because it can instantly boost your revenue.
OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. It can be used on any type of website and has a dedicated WordPress plugin and Shopify app with extra options as well.
Using OptinMonster, you can create…
- Personalized exit-intent popups to help you recover lost revenue from shopping cart abandonment
- Floating headers to promote your flash sales and deals, with countdown timers personalized to each visitor
- Irresistible coupon and other lead magnet offers based on visitor behavior, so you can convert hesitant shoppers into email subscribers for future email marketing
…and much more.
eCommerce site owners have seen huge revenue boosts using personalized campaigns like the ones listed above.
Skates.co.uk, a family-owned eCommerce company, combined personalization features like geo-location and mobile device targeting to recover abandoned carts and get an extra £2000 a day in holiday sales.
Kennedy Blue, an eCommerce business in the wedding industry, has to overcome a long buying cycle plus many sales objections due to its innovative business model. They used a personalized exit-intent popup targeted at visitors who were considering a purchase, but about to abandon the site.
This behavior-targeted survey provides Kennedy Blue valuable feedback and combined with other OptinMonster campaigns, increased their sales 50% within a month.
OptinMonster also has transparent and affordable plans for small and medium-sized businesses, while many other eCommerce personalization tools only offer pricing on request and focus only on enterprise-level eCommerce.
Want to get results like these? Click here to get started with OptinMonster today.
2. WPForms
WPForms is the best form builder for WordPress. With its drag and drop builder, you can easily create all kinds of forms for your site including contact forms, payment forms, registration forms, and much more.
Plus, WPForms also has powerful personalization features that you can use to generate better leads and boost sales.
For example, you can:
- Create surveys and polls to learn more about your customers
- Send a personalized thank you email to visitors that submit your form
- Collect and store geolocation data along with form submissions to better segment your email list
Want to create more powerful forms for your eCommerce site? Click here to get started with WPForms today.
3. Monetate
Monetate is one of the best-known eCommerce personalization tools. It offers intelligent customer segmentation, personalization, and individualized product recommendations. This allows retailers to personalize in a range of ways, including personalizing for each individual.
4. Barilliance
Barilliance offers personalization throughout the customer journey. As well as online personalization and product recommendations, it includes cart abandonment and customer retention tools. Barilliance includes live shopping notifications, too. It promises a 5-minute setup process.
5. Evergage
Evergage tracks visitors’ behavior on your site and mobile app so you can offer the right products, messages, and incentives at the right time. Like other eCommerce personalization platforms, Evergage also lets you personalize content and product recommendations so you can boost engagement and sales.
6. Dynamic Yield
Dynamic Yield is an enterprise-level eCommerce personalization tool that says it’s the “world’s first personalization technology stack”. Its product includes personalization, product recommendations, messaging, testing and optimization to help retailers optimize online experiences in real-time. Household names like Sephora, Hallmark, and IKEA use Dynamic Yield to increase revenue.
7. RichRelevance
RichRelevance offers enterprise-level omnichannel personalization for companies like HP, L.L.Bean, and L’Oréal. They provide personalized navigation, search, and recommendations. They also offer personalization as a service so retailers can build unique customer experiences that are consistent across all marketing channels.
8. Salesforce Commerce Cloud
Salesforce Commerce Cloud includes artificial intelligence software, called “Einstein”, to help online retailers personalize product recommendations for all shoppers. The tool includes personalized product sorting to show customers what they want and drive more sales.
9. Yusp
Yusp provides personalization both online and in-store, including product recommendations, personalized search, and mobile personalization. They collect data on your users both on-site and off-site (such as through your mobile app or email newsletters), and use that data to create personalized multichannel campaigns to grow your revenue.
10. Apptus
Apptus uses artificial intelligence to help eCommerce retailers predict and display the right products to customers at the right time. It offers personalized search, navigation, and eCommerce product recommendations to deliver relevant customer experiences.
11. Attraqt
Used by many recognizable brands, Attraqt is an online visual merchandising tool. It adapts to sales, trends, and even seasons to always showcase the best product combinations to drive more sales.
12. Bunting
Bunting lets you create personalized website content for each visitor. It includes a point and click-recommendation engine, plus analytics to help you further optimize shopping experiences.
13. CloudEngage
CloudEngage is an eCommerce personalization tool that helps retailers recognize customer intent and show options based on past customer behavior. It also delivers a personalized home page and shopping cart recommendations.
14. CommerceStack
CommerceStack creates automated product recommendations for Magento eCommerce stores to make upsells and cross-sells easy. Recommendations are updated daily. CommerceStack works with all Magento templates.
15. Cxsense
Cxsense captures customer data across multiple devices and platforms so you can use that to engage your audience and improve their experience on your site. It offers real-time eCommerce personalization to improve conversions and sales and promises to scale easily as your business grows.
16. Emarsys
Emarsys is easy to use product recommendation software. It delivers personalized recommendations integrated across web and email to help retailers increase engagement and sales, no matter where their visitors are shopping.
17. GeoFli
GeoFli lets you change web content based on your visitors’ location. This content replacement tool delivers a tailored, geographically-specific experience that reduces your bounce rate, and increases visitor engagement and conversions.
18. LiveChat
LiveChat is a different kind of eCommerce personalization tool. That’s because it lets you offer personalized service by interacting with customers when they’re thinking about buying. It’s a great way to build a customer relationship and make more sales.
19. OmniConvert
The eCommerce personalization software from OmniConvert offers more than 40 ways to segment your audience so you can get the insights you need to build a unique online store for each customer. It also includes weather-based personalization.
20. Personyze
Personyze is a personalization tool that collects all your data to form a comprehensive visitor profile. With that information, you can personalize content and recommendations. Personyze works on every site. You can use a demo account to try it out for free.
21. Pure360
Pure360 aims to tailor each visitor’s customer journey to show the right content and promotions at all times. Recommendations update in real-time depending on visitors’ behavior, and it’s easy to cross-sell. Pure360 integrates with your email marketing software to help with cart recovery and post-purchase promotions.
22. PureClarity
PureClarity is another of the eCommerce personalization platforms that use artificial intelligence to collect and analyze onsite and offsite customer behavior. This lets you personalize search results, merchandising and marketing to improve conversions and increase sales.
CONCLUSION
1. OptinMonster
OptinMonster is one of the most powerful eCommerce personalization tools on the market because it can instantly boost your revenue.
OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. It can be used on any type of website and has a dedicated WordPress plugin and Shopify app with extra options as well.
Using OptinMonster, you can create…
- Personalized exit-intent popups to help you recover lost revenue from shopping cart abandonment
- Floating headers to promote your flash sales and deals, with countdown timers personalized to each visitor
- Irresistible coupon and other lead magnet offers based on visitor behavior, so you can convert hesitant shoppers into email subscribers for future email marketing
…and much more.
eCommerce site owners have seen huge revenue boosts using personalized campaigns like the ones listed above.
Skates.co.uk, a family-owned eCommerce company, combined personalization features like geo-location and mobile device targeting to recover abandoned carts and get an extra £2000 a day in holiday sales.
Kennedy Blue, an eCommerce business in the wedding industry, has to overcome a long buying cycle plus many sales objections due to its innovative business model. They used a personalized exit-intent popup targeted at visitors who were considering a purchase, but about to abandon the site.
This behavior-targeted survey provides Kennedy Blue valuable feedback and combined with other OptinMonster campaigns, increased their sales 50% within a month.
OptinMonster also has transparent and affordable plans for small and medium-sized businesses, while many other eCommerce personalization tools only offer pricing on request and focus only on enterprise-level eCommerce.
Want to get results like these? Click here to get started with OptinMonster today.
2. WPForms
WPForms is the best form builder for WordPress. With its drag and drop builder, you can easily create all kinds of forms for your site including contact forms, payment forms, registration forms, and much more.
Plus, WPForms also has powerful personalization features that you can use to generate better leads and boost sales.
For example, you can:
- Create surveys and polls to learn more about your customers
- Send a personalized thank you email to visitors that submit your form
- Collect and store geolocation data along with form submissions to better segment your email list
Want to create more powerful forms for your eCommerce site? Click here to get started with WPForms today.
3. Monetate
Monetate is one of the best-known eCommerce personalization tools. It offers intelligent customer segmentation, personalization, and individualized product recommendations. This allows retailers to personalize in a range of ways, including personalizing for each individual.
4. Barilliance
Barilliance offers personalization throughout the customer journey. As well as online personalization and product recommendations, it includes cart abandonment and customer retention tools. Barilliance includes live shopping notifications, too. It promises a 5-minute setup process.
5. Evergage
Evergage tracks visitors’ behavior on your site and mobile app so you can offer the right products, messages, and incentives at the right time. Like other eCommerce personalization platforms, Evergage also lets you personalize content and product recommendations so you can boost engagement and sales.
6. Dynamic Yield
Dynamic Yield is an enterprise-level eCommerce personalization tool that says it’s the “world’s first personalization technology stack”. Its product includes personalization, product recommendations, messaging, testing and optimization to help retailers optimize online experiences in real-time. Household names like Sephora, Hallmark, and IKEA use Dynamic Yield to increase revenue.
7. RichRelevance
RichRelevance offers enterprise-level omnichannel personalization for companies like HP, L.L.Bean, and L’Oréal. They provide personalized navigation, search, and recommendations. They also offer personalization as a service so retailers can build unique customer experiences that are consistent across all marketing channels.
8. Salesforce Commerce Cloud
Salesforce Commerce Cloud includes artificial intelligence software, called “Einstein”, to help online retailers personalize product recommendations for all shoppers. The tool includes personalized product sorting to show customers what they want and drive more sales.
9. Yusp
Yusp provides personalization both online and in-store, including product recommendations, personalized search, and mobile personalization. They collect data on your users both on-site and off-site (such as through your mobile app or email newsletters), and use that data to create personalized multichannel campaigns to grow your revenue.
10. Apptus
Apptus uses artificial intelligence to help eCommerce retailers predict and display the right products to customers at the right time. It offers personalized search, navigation, and eCommerce product recommendations to deliver relevant customer experiences.
11. Attraqt
Used by many recognizable brands, Attraqt is an online visual merchandising tool. It adapts to sales, trends, and even seasons to always showcase the best product combinations to drive more sales.
12. Bunting
Bunting lets you create personalized website content for each visitor. It includes a point and click-recommendation engine, plus analytics to help you further optimize shopping experiences.
13. CloudEngage
CloudEngage is an eCommerce personalization tool that helps retailers recognize customer intent and show options based on past customer behavior. It also delivers a personalized home page and shopping cart recommendations.
14. CommerceStack
CommerceStack creates automated product recommendations for Magento eCommerce stores to make upsells and cross-sells easy. Recommendations are updated daily. CommerceStack works with all Magento templates.
15. Cxsense
Cxsense captures customer data across multiple devices and platforms so you can use that to engage your audience and improve their experience on your site. It offers real-time eCommerce personalization to improve conversions and sales and promises to scale easily as your business grows.
16. Emarsys
Emarsys is easy to use product recommendation software. It delivers personalized recommendations integrated across web and email to help retailers increase engagement and sales, no matter where their visitors are shopping.
17. GeoFli
GeoFli lets you change web content based on your visitors’ location. This content replacement tool delivers a tailored, geographically-specific experience that reduces your bounce rate, and increases visitor engagement and conversions.
18. LiveChat
LiveChat is a different kind of eCommerce personalization tool. That’s because it lets you offer personalized service by interacting with customers when they’re thinking about buying. It’s a great way to build a customer relationship and make more sales.
19. OmniConvert
The eCommerce personalization software from OmniConvert offers more than 40 ways to segment your audience so you can get the insights you need to build a unique online store for each customer. It also includes weather-based personalization.
20. Personyze
Personyze is a personalization tool that collects all your data to form a comprehensive visitor profile. With that information, you can personalize content and recommendations. Personyze works on every site. You can use a demo account to try it out for free.
21. Pure360
Pure360 aims to tailor each visitor’s customer journey to show the right content and promotions at all times. Recommendations update in real-time depending on visitors’ behavior, and it’s easy to cross-sell. Pure360 integrates with your email marketing software to help with cart recovery and post-purchase promotions.
22. PureClarity
PureClarity is another of the eCommerce personalization platforms that use artificial intelligence to collect and analyze onsite and offsite customer behavior. This lets you personalize search results, merchandising and marketing to improve conversions and increase sales.
CONCLUSION
Customer personalization is considered to be the hottest sellers’ trend these days. In fact, nearly all the companies, be they online or offline stores-are now focusing on this new trend. An ideal eCommerce personalization tool offers a quick, easy and friendly browsing experience to the customers. The package should include recommendation engine that can help users find the right product or service in the easiest possible manner.