Small nonprofits are the backbone of the United States, and we designed our best CRM software for small nonprofits to help them achieve success. This customizable software is web-based, segmented specifically for the nonprofit industry, and available at a price point any organization can afford. You will have features such as email marketing campaigns, donor database management, social collaboration tools and much more.
Do you need help with fundraising? Let us introduce you to GoldPlugs, the best CRM software for Small Nonprofits. To really make a difference in your communities, managing relationships is key and more efficient fundraisers are the outcome. Our CRM Software for Small Nonprofits will allow you to generate reports and track donors in one central location: on your computer, tablet or smartphone from anywhere.
Freshsales: Best Overall CRM for Nonprofits
Overall Score: 4.63 OUT OF 5 i
What We Like
- Free plan supports an unlimited number of users
- Robust contact management, including auto-profile enrichment from social media
- Multi-currency support for accurate recordkeeping
What’s Missing
- Calling features not available on the free plan
- No nonprofit-specific features like grant management
- Lacks online store capabilities
Freshsales Pricing at a Glance*
- Free: Unlimited number of users
- Growth: $15 per user, per month
- Pro: $39 per user, per month
- Enterprise: $69 per user, per month
- Freshsales Suite (Sales + Marketing): Ranges from $0 to $69 per user, per month
- Free trial of paid plans: 21 days
Add-ons:
- CPQ (Configure, Price & Quote): $19 per user, per month
- Workflows: $5
- Phone credits: Starts at $25
*Based on annual pricing. Monthly pricing is also available at slightly higher rates.
Freshsales is a general-use CRM that offers a built-in phone system and pay-as-you-go call rates that support nonprofits’ outreach efforts. You can also use its lead management features to organize your donors and gain a visual representation of ongoing transactions. These capabilities—combined with its reporting tools, mobile app, affordable pricing, 24/5 support, and auto-profile enrichment—helped propel it to the top spot of this list.
Like HubSpot CRM, Freshsales allows you to create automated emails for donation campaigns, fundraisers, and events. Its webforms help you gather information from stakeholders and minimize errors during manual data transfers. You can also use its custom fields to manage different funds, and leverage its mobile app to connect with volunteers and donors while on the go.
What’s missing from Freshsales are nonprofit-specific features like grant and member management found in NeonCRM. It also does not have ecommerce tools for order management and payment processing. If you are looking for a nonprofit CRM with telephony and online store capabilities, consider Bitrix24.
Freshsales Features
Freshsales’ built-in phone dialer (Source: Freshsales)
- Contact management, account management, contact lifecycle stages, and activity timeline
- Tasks, appointments, and notes
- CRM renaming modules
- Sales pipeline and deal management, sales goals, and sales forecasting
- Data import and export, and data migration
- Built-in phone dialer, buy local and toll-free numbers, and inbound caller ID
- Chat widget and conversation threads
- Website integration tools include classic forms, smart forms, and website tracking
- Role-based access
- Artificial intelligence (AI)-based insights
- Reports and dashboards
- Mobile apps for iOS and Android
- Access to 24/5 customer support via phone, chat, and email
Read our Freshsales review for a closer look at the features and benefits of this CRM solution.
HubSpot CRM: Best Free CRM for Nonprofits
Overall Score: 3.90 OUT OF 5 i
What We Like
- Free access to online nonprofit resource library
- Permanently free plan for unlimited users
- Easy upgrade for more marketing or sales tools
What’s Missing
- Free plan lacks customer support
- Some third-party integrations cost extra
- Plan add-ons can be costly
HubSpot CRM Pricing at a Glance*
- Free: Supports an unlimited number of users
- HubSpot for Startups: Ranges from $40 to $89 per month
- Marketing Hub: Starts at $45 per month
- Sales Hub: Starts at $45 per month
- Service Hub: Starts at $45 per month
- CMS Hub: Starts at $23 per month
- Operations Hub: Free plan for data-syncing HubSpot with third-party apps; paid plans start at $45 per month
- CRM Suite: Starts at $45 per month
- Free trial for paid plans: 14 days
*Based on annual pricing. Monthly pricing is also available at slightly higher rates.
HubSpot CRM is a general-purpose CRM that supports unlimited users and up to 1 million contacts. It offers a forever-free plan packed with features for managing nonprofit activities, like bulk email sending and lead generation via webforms or pop-ups. This solution also gives you free access to a library of nonprofit resources with topics that include content marketing, marketing plan templates, persona templates, and how to secure more donors.
Organizations with bigger budgets for CRMs may apply for HubSpot CRM’s nonprofit program, which offers a 40% discount for eligible nonprofits subscribing to higher tiers. However, this could still be expensive, as the lowest qualifying plan starts at $360 per month. While you can easily upgrade to paid plans, the cost can add up quickly. If you are looking for other free CRMs for nonprofits, try Freshsales or Bitrix24.
Another disadvantage of HubSpot CRM is that its free tier only offers community support. Unlike Freshsales, its email, phone, and chat support are only available with the paid plans. Also, you can only collect payments by using its Stripe integration with its quotes feature. In contrast, nonprofit-specific CRMs like NeonCRM allow you to process payments within the system.
HubSpot CRM Features
Free nonprofit resources (Source: HubSpot CRM)
- CRM tools include contact management, contact website activity, companies, deals, tasks, activities, and company insights
- Marketing tools include forms, email marketing, ad management, landing pages, shared inbox, and list segmentation
- Service tools include ticketing, email scheduling, and ticket closed reports
- Integrations include Gmail, Outlook, Messenger, and App Marketplace
- Reporting dashboard for activity and performance metrics
- Email tools include shared inbox, email tracking, email templates, and canned snippets
- Sales documents
- In-app calling via voice-over-internet-protocol (VoIP)
- Access to community support, knowledge base, and HubSpot Academy
For more details on this solution’s features and capabilities, check out our HubSpot CRM review.
Bitrix24
Bitrix24 offers a free cloud-based or on-premise CRM for nonprofits. With a less than a one-minute setup and up to 12 users, you can efficiently utilize the platform to discuss instant messenger style and organize volunteers.
Features
Primary features include contact and lead management, email marketing, product catalog, quotes and invoices, and workflow automation.
Limitations
A few limitations of Bitrix24 are its overwhelming UI navigation, its expensive features, and the platform has a learning curve.
Pricing
Free version available for up to 12 users (limited storage). The CRM+ plan starts at $55 per month.
Salsa
Over 10,000 nonprofits professionals work with Salsa. Salsa is a supporter engagement platform that encompasses nonprofit CRM, online fundraising, digital marketing and multi-channel advocacy, including click to call, direct mail, and local/state/federal targeted messaging. Salsa is uniquely designed for nonprofits, and for those organizations already using a CRM such as Salesforce, Salsa offers an integration option, Salsa Engage.
By allowing organizations to combine all their offline and online supporter information in one place, Salsa enables you to easily segment, target, and report on your data visually. Salsa also automates regular tasks such as gift acknowledgments and targeted list building, includes a library of emails and forms for jumpstarting campaigns, and offers multiple channels for training and support.
Top features:
| Donor Management | Online Donations |
| Targeted Actions | Donor Development |
| Online Petitions | Donation Processing |
| List Segmentation | Mobile Responsiveness |
| Mail Merge | Email & Social Marketing |
| Direct Mail | Reporting & Queries |
| Event Management | Task Reminders |
| Grant Management | Membership Management Software |
| Volunteer Management | Security & Permissions |
| A/B Testing | Dashboard Analytics |
| Peer-to-Peer Fundraising | Gift Acknowledgement |
Pricing:
Salsa was founded to support the 98% of nonprofits who previously couldn’t afford sophisticated, personalized communication tools. Many packages and price options are available, and are based on list size. Click here to request pricing information from Salsa.
Neon CRM
NeonCRM is a cloud-based nonprofit software suite built to support the good work of nonprofit organizations. Regardless of size or industry, NeonCRM helps over 5,000 nonprofit clients and 35,000 organizations engage with donors, manage memberships, track volunteers, and more. Their database and website solutions support nonprofits in all stages of development, and their flexible packages and pricing were developed with nonprofits in mind.
The NeonOne platform extends Neon’s nonprofit solutions beyond a CRM. The platform includes options for peer-to-peer fundraising, event organization, case and program management, and payment processing. In addition to offering a Quickbooks integration, their software also supports your online store.
Top features:
| Fundraising & Donor Management | Membership & Association Management |
| Events | Marketing & Communications |
| Web Integration | Social Fundraising |
| E-commerce | Quickbooks |
| Reports & Querying | Volunteer Management |
| API & Customization | Mobile Apps |
Pricing:
- $49/month for Essentials Light package
- $99/month for Essentials package
- $149/month for Impact package
- $299/month for Empower package
- Look here for more Neon CRM pricing info
Nutshell
Nutshell is all about building better relationships with people.
Priding itself as the most flexible CRM on the market, Nutshell’s contact management and pipeline automation tools are built for sales organizations but can easily be adapted for the needs of non-profits.
Using Nutshell, you can log communications from your computer, or from your phone if you’re at an event. You can even scan a donor’s business card, and they’ll be added into the CRM as a new contact instantly. That way, you’ll never lose track of a potential donor again.
Like any modern CRM, Nutshell allows you to store all your contact details, call notes, and email conversations in one place—from your first interactions with a potential donor to the confirmation of their first payment—so that everyone in your organization can quickly access them whenever they need to.
What really sets Nutshell apart are its automations, which take the grunt-work out of nurturing donors. Notably, the full-featured Nutshell Pro tier allows your team to build and deploy email sequences that roll out to a potential donor until they respond, and the sales automation suite ensures that your team always gives their leads (potential donors, in this case) the right attention at the right time.
How nonprofits use Nutshell
Nutshell was designed with flexibility in mind, so that users with drastically different use cases (like nonprofits) can still have a solution that addresses all of their needs and pain points.
Nonprofits prefer Nutshell because of its ability to easily map people and companies as “donors,” “volunteers,” and whatever other labels are required. There are no limits on this feature. Label away.
Also, Nutshell’s ability to create multiple pipelines and automations specifically addresses nonprofits’ needs to have multiple workflows.
People and companies can be labeled and then added to whichever pipeline is appropriate for them, so contacts never get mixed up. The audiences are different, the automation is different, and Nutshell controls for this at its most base level.
Furthermore, Nutshell includes features like email automation, email sequencing, and custom email triggers, making it easier to communicate with different audiences and nurture them differently based on their needs.
Price: Starting at $19 per user / month for Nutshell Starter, and $35 per user per month for Nutshell Pro; all Nutshell subscriptions include unlimited contacts and free technical support
Conclusion
This is not just any CRM software. Our CRM software has been specifically designed for nonprofits. With organizations focusing on impact, not fundraising, our solution is smart, simple and free.